Image Ninja – Convert Images to WebP & AVIF on Upload
by Nitin Singh · Performance
Automatically converts the JPEG and PNG images you upload to WebP or AVIF for faster pages. Keeps colours accurate and removes photo locations.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
60+
≈61 estimated
Momentum
-38%
downloads vs prior 30d
Biggest opportunity: “avif”, “compress images” and “convert images” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →3.2%
of downloads still active
At least 60 of 1.9K lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 42 days ago
Tested up to WordPress 7.1.4, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| avif your tag | Not in the top 24 | ||
| compress images your tag | Not in the top 24 | ||
| convert images your tag | Not in the top 24 | ||
| image optimization your tag | Not in the top 24 | ||
| webp your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 0 listed. 2 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “avif”, “compress images” and “convert images” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 30 Nov 2024 · 702 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 245 · peaks are release surges
Directory rank
Ranked about #19,000 to #20,000, alongside the other plugins at 60+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
1mo ago
latest release · v1.1.0 · 20 Sep 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Crossed into this band 37 days ago and a band this size takes about a year or more to cross, so the real count is still just over 60.
At the current install trend, crossing 70+ in roughly 177 days.
Install history since 29 Nov 2024
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Automatically converts the JPEG and PNG images you upload to WebP or AVIF for faster pages. Keeps colours a..."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Block editor.
- ✓ Headings and lists 4 headings and 3 lists.
- ✓ Enough to quote 3,221 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("compress images", "convert images", "image optimization" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-25 50+ → 60+ up after 43 days in tier
- 2026-08-13 60+ → 50+ down after 29 days in tier
- 2026-07-15 50+ → 60+ up after 5 days in tier
- 2026-07-10 60+ → 50+ down after 19 days in tier
- 2026-06-21 50+ → 60+ up after 1 days in tier
- 2026-06-20 60+ → 50+ down after 6 days in tier
- 2026-06-14 50+ → 60+ up after 84 days in tier
- 2026-03-22 40+ → 50+ up after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 4 shared tags A -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 4 shared tags A -
QODE Optimizer 30K+ installs · 3.6★ · 4 shared tags -
SlashImage – Image Optimizer: Compress Images, Convert WebP & AVIF 90+ installs · 4.0★ · 4 shared tags B -
Select Pakistan Image Optimizer — WebP & AVIF Converter 60+ installs · 4.0★ · 4 shared tags B -
Cleanor: Image Compressor & Converter 20+ installs · 3.6★ · 4 shared tags
Embed this report card
Drop a live Pulse card for Image Ninja – Convert Images to WebP & AVIF on Upload into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/image-ninja" width="480" height="300" style="border:0" loading="lazy" title="Image Ninja – Convert Images to WebP & AVIF on Upload — Plugin Pulse"></iframe> Image Ninja – Convert Images to WebP & AVIF on Upload: 60+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/image-ninja
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.