Image Optimizer by 10web – Image Optimizer and Compression plugin
by 10Web · Performance
Also makes 7 other plugins · 213.8K+ installs across the portfolio →
Image Optimizer by 10Web optimizes and preserves image quality. Improve your website speed, bounce rate, and SEO with Image Optimizer.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 63/100
Stale
Active installs
3K+
≈3.6K estimated
Momentum
+26%
downloads vs prior 30d
Biggest opportunity: Swap “compress” for “image compressor”. “compress” isn't earning its slot: you're not in the first 24 results for its own search. “image compressor” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
63 health vs 69 average across 1,808 Performance plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 3K of 395.5K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,103 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 718 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
4.5★ over 54 reviews, smoothed to 4.31★
5 of 5 tags set · short description in place
To rank higher: Last updated 718 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-1.0
Velocity
places per keyword, 25d
0%
Breadth
of keywords climbing, 25d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| image compressor | #15 | #6 | down 2 |
| compress your tag | Not in the top 24 | ||
| image your tag | Not in the top 24 | ||
| images optimization your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
| photos your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 1 listed. 6 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “compress” for “image compressor”. “compress” isn't earning its slot: you're not in the first 24 results for its own search. “image compressor” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 18.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.0y ago
latest release · v6.0.67 · 13 Nov 2024
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 51% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 63% of the way through.
Install history since 1 Feb 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ candy20126.0y ago
useless plugin, does not optimize a thing
Read on wp.org ↗ - ★★★★★ pari726.8y ago
Thanks alot for this good plugin please increase the number of images we can optimize for free package. Thanks
Read on wp.org ↗ - ★★★★★ pulsme7.2y ago
that conversion while optimizing feature is really next level
Read on wp.org ↗ - ★★★★★ tedimchin017.6y ago
thank you for making things much easier
Read on wp.org ↗ - ★★★★★ mjl548.0y ago
I’d run into “something happened,” or some such thing, and it didn’t do its job, but I haven’t observed it as much as I might have, so maybe I’m not being fair to it. I’ll check in another time when I’ve used it more.
Read on wp.org ↗ - ★★★★★ dragonultra8.0y ago
Seemed easy enough, ran it and it said it optimized ~400 images. But didn’t show me any statistics and it didn’t actually save any space.
Read on wp.org ↗ - ★★★★★ tmhardwick48.0y ago
I was so worried that I wouldn’t know what to do. Everything was explainable and easy to use~
Read on wp.org ↗ - ★★★★★ marckj78.1y ago
Excelente plugin
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 6.0.67 Changed: The minimum required PHP version is now 7.4 6.0.67
- — Version 6.0.65 Updated: Added more debug data in logging Improved: Check of image files before optimization 6.0.65
- — Version 6.0.64 Updated: Composer 6.0.64
- — Version 6.0.63 Changed: Menu position 6.0.63
- — Version 6.0.62 Updated: Composer 6.0.62
- — Version 6.0.61 Updated: Composer 6.0.61
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (6.0.67). Sites still on an older version should update.
- Patched Low · 2.7 Image Optimizer by 10web <= 1.0.26 - Authenticated(Administator+) Directory Traversal ↗2023-05-02 CVE-2023-2117 Improper Limitation of a Pathname to a Restricted Directory Affects <= 1.0.26 Patched in 1.0.27
- 2023-04-26 CVE-2023-2122 Improper Neutralization of Input During Web Page Generation Affects <= 1.0.26 Patched in 1.0.27
- Patched Medium · 4.4 Image Optimizer WD <= 1.0.26 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-04-21 Improper Neutralization of Input During Web Page Generation Affects <= 1.0.26 Patched in 1.0.27
- Patched Medium · 4.3 Image Optimizer by 10web <= 1.0.25 - Directory Traversal to Information Exposure ↗2023-04-19 Improper Limitation of a Pathname to a Restricted Directory Affects < 1.0.26 Patched in 1.0.26
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.4.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Image Optimizer by 10Web optimizes and preserves image quality. Improve your website speed, bounce rate, an..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,741 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("Images Optimization", "performance", "photos" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-19 4K+ → 3K+ down after 262 days in tier
- 2025-09-30 5K+ → 4K+ down after 39 days in tier
- 2025-08-22 4K+ → 5K+ up after 42 days in tier
- 2025-07-11 5K+ → 4K+ down after 387 days in tier
- 2024-06-19 6K+ → 5K+ down after 209 days in tier
- 2023-11-23 7K+ → 6K+ down after 101 days in tier
- 2023-08-14 8K+ → 7K+ down after 62 days in tier
- 2023-06-13 9K+ → 8K+ down after 26 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Image Prioritizer 40K+ installs · 4.0★ · 2 shared tags B -
Cimo – Free Instant Image Optimizer & WebP Converter 10K+ installs · 4.5★ · 2 shared tags A -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag B -
WP Super Cache 1M+ installs · 4.3★ · 1 shared tag A -
Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ installs · 4.1★ · 1 shared tag A -
WP Fastest Cache – WordPress Cache Plugin 1M+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Image Optimizer by 10web – Image Optimizer and Compression plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/image-optimizer-wd" width="480" height="300" style="border:0" loading="lazy" title="Image Optimizer by 10web – Image Optimizer and Compression plugin — Plugin Pulse"></iframe> Image Optimizer by 10web – Image Optimizer and Compression plugin: 3K+ active installs, 4.5★ (54 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/image-optimizer-wd
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