Image Watermark
by dFactory · Uncategorized
Also makes 10 other plugins · 255.3K+ installs across the portfolio →
Apply image or text watermarks to new uploads and existing Media Library images.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
no flags
Active installs
40K+
≈45K estimated
Momentum
+29%
downloads vs prior 30d
Biggest opportunity: Swap “images” and “protection” for “iptc” and “jpeg”. “images” isn't earning its slot: you're not in the first 24 results for its own search. “iptc” sits at #4 untagged, close enough for a declared tag to move it up. “protection” isn't earning its slot: you're not in the first 24 results for its own search. “jpeg” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →3.2%
of downloads still active
At least 40K of 1.3M lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 19 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 11 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.2★ over 298 reviews, smoothed to 4.19★
5 of 5 tags set · short description in place
3 of 6 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
48
Momentum
Holding steady
+0.6
Velocity
places per keyword, 28d
38%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| image watermark | #1 | #1 | 0 |
| watermark your tag | #1 | #1 | 0 |
| image protection | #1 | #1 | up 1 |
| inspection | #1 | #1 | 0 |
| watermarking your tag | #2 | #2 | down 1 |
| images protection | #1 | #1 | up 2 |
| watermark images | #1 | #1 | 0 |
| watermark image | #1 | #1 | 0 |
| text watermark | #1 | #1 | 0 |
| watermark media | #1 | #1 | 0 |
| image to text | #2 | #2 | up 2 |
| text to image | #2 | #2 | 0 |
| new image | #2 | #2 | 0 |
| imagemagick | #3 | #2 | 0 |
| image your tag | #6 | #7 | up 1 |
| post image | #4 | #4 | — |
| jpeg | #4 | #3 | up 4 |
| iptc | #4 | #3 | 0 |
| feature image | #5 | #7 | 0 |
| image id | #3 | #3 | 0 |
| images your tag | Not in the top 24 | ||
| protection your tag | Not in the top 24 | ||
237 searches this plugin appeared in over the last 90 days, 20 listed. 188 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “images” and “protection” for “iptc” and “jpeg”. “images” isn't earning its slot: you're not in the first 24 results for its own search. “iptc” sits at #4 untagged, close enough for a declared tag to move it up. “protection” isn't earning its slot: you're not in the first 24 results for its own search. “jpeg” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 69.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
19
releases in the last 12 months
11d ago
latest release · v2.0.16 · 20 Oct 2026
58
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 53% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 2.2 years ago; the previous band took 2.6 years to cross, which places it about 50% of the way through.
Install history since 12 Mar 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ bwoder4mo ago
One of the best free extensions in the world. Thank you so much! This is the first time an extension has been reviewed since 2019. bwoder.com
Read on wp.org ↗ - ★★★★★ msharstabitau4mo ago
No complains, a great plugin!
Read on wp.org ↗ - ★★★★★ supah4mo ago
I very much appreciate your work. Thank you kindly.
Read on wp.org ↗ - ★★★★★ kusmitch5mo ago
Отлично!
Read on wp.org ↗ - ★★★★★ tomuky2k5mo ago
I’ve used and recommended this plugin for a few years, and it just works, reliably.
Read on wp.org ↗ - ★★★★★ simonsg44445mo ago
I’ve been using this plugin for at least six months, probably more like a year, and it’s never failed me. There are times that I do not want an image watermarked, and it’s easy to switch off. Highly recommended plug-in. Thank you. This topic was modified 1 month, 3 weeks ago by simonsg4444.
Read on wp.org ↗ - ★★★★★ sajadkhorasani5mo ago
This plugin is very practical and useful. You can add watermark and remove it whenever you want.
Read on wp.org ↗ - ★★★★★ odidika5mo ago
it was exactly what i really need to add on my website
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.0.12 New: Trust diagnostics for watermark readiness in the Status tab Fix: Imagick detection and text metrics compatibility 2.0.12
- — Version 2.0.11 Fix: Detect Imagick support correctly on servers exposing camelCase methods Fix: Prevent false-success apply responses when watermarking fails Fix: Read small-image thresholds from the actual image dimensions 2.0.11
- — Version 2.0.10 New: Add small-image threshold controls for watermark eligibility 2.0.10
- — Version 2.0.9 Fix: Gutenberg auto-watermarking for admin media uploads Fix: Admin media frame state guard on post editor screens Tweak: Add WordPress PHPUnit coverage and unified test command 2.0.9
- — Version 2.0.8 New: Optional preservation of file timestamps for backup and restore 2.0.8
- — Version 2.0.7 Fix: GD text alpha cast issue in watermark rendering Fix: Text watermark validation blocking legitimate inputs Tweak: Shared watermark validation and improved error handling Tweak: Enhanced nav tab styling with slug-spec 2.0.7
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.0.16). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 28 languages, 0 at 90% or more
Plus 4 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 3,130 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-08-25 50K+ → 40K+ down after 943 days in tier
- 2022-01-25 60K+ → 50K+ down after 805 days in tier
- 2019-11-12 50K+ → 60K+ up after 437 days in tier
- 2018-09-01 40K+ → 50K+ up after 212 days in tier
- 2018-02-01 30K+ → 40K+ up after 426 days in tier
- 2016-12-02 20K+ → 30K+ up after 451 days in tier
- 2015-09-08 10K+ → 20K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Responsive Lightbox & Gallery 100K+ installs · 4.9★ · 2 shared tags B -
Simple Image Sizes 60K+ installs · 4.5★ · 2 shared tags A -
Easy Watermark 30K+ installs · 3.8★ · 2 shared tags C -
Auto Upload Images 20K+ installs · 4.3★ · 2 shared tags A -
No Right Click Images 20K+ installs · 4.6★ · 2 shared tags A - J jQuery Pin It Button for Images 10K+ installs · 4.6★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Image Watermark into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/image-watermark" width="480" height="300" style="border:0" loading="lazy" title="Image Watermark — Plugin Pulse"></iframe> Image Watermark: 40K+ active installs, 4.2★ (298 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/image-watermark
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