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wp.org search vs our merit ranking: “text watermark”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “text watermark”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Watermark PDF for WordPress and WooCommerce shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor places #11 on merit, 4.9★ from 2052 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Image Watermark 40K+ · 4.2★ (299) wp.org #1 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #6 4 too low 3 Photo Gallery, Sliders, Proofing and Themes – NextGEN Gallery 300K+ · 4.3★ (4342) wp.org #8 5 too low 4 Easy Watermark 30K+ · 3.7★ (159) wp.org #4 5 Product Watermark for WooCommerce 2K+ · 3.7★ (55) wp.org #3 ↓1 2 too high 6 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #12 6 too low 7 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #14 ↑2 7 too low 8 PDF Ink Lite – Free PDF Watermark & Password Protection 2K+ · 4.6★ (51) wp.org #7 ↑3 1 too high 9 Ultimate Watermark – Image Watermark, Image Protection & Bulk Watermarking 1K+ · 3.3★ (11) wp.org #2 ↑1 7 too high 10 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #19 9 too low 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #23 ↑1 12 too low 12 Disabled Source, Disabled Right Click and Content Protection 10K+ · 4.9★ (103) wp.org #20 8 too low 13 Protect Uploads 30K+ · 4.8★ (12) wp.org #13 14 GrandPlugins Image Watermark 200+ · 5.0★ (2) wp.org #5 9 too high 15 Next Watermark 200+ · 3.4★ (11) wp.org #9 ↓2 6 too high 16 Real3D Flipbook – 3D Flipbook, PDF Flipbook, PDF Viewer, PDF Embedder 10K+ · 4.5★ (11) wp.org #22 6 too low 17 Watermark RELOADED 700+ · 2.8★ (11) wp.org #10 ↓1 7 too high 18 Product Image Watermark for Woo 90+ · 4.0★ (8) wp.org #15 ↓1 3 too high 19 Fluent PDF Generator 20K+ · 5.0★ (6) wp.org #21 ↓1 2 too low 20 Disable Right Click RB – Content Copy Protection, Prevent Copy & No Right Click 600+ · 4.2★ (14) wp.org #24 4 too low 21 Sharing Image 600+ · 4.7★ (3) wp.org #18 3 too high 22 PDF Compressor & Watermark – iLovePDF 500+ · 3.4★ (5) wp.org #17 5 too high 23 Watermark PDF for WordPress and WooCommerce 100+ · 5.0★ (1) wp.org #11 12 too high 24 WP GIF Uploader – Animated GIF Upload and Thumbnails 1K+ · 5.0★ (1) wp.org #16 ↓1 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.