S2W – Import Shopify to WooCommerce
by VillaTheme · Content & Feeds
Also makes 56 other plugins · 156.1K+ installs across the portfolio →
Easily migrate all Shopify products and their collections(categories) to WooCommerce after several clicks
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
3K+
≈3.5K estimated
Momentum
+10%
downloads vs prior 30d
Biggest opportunity: Add “import real estate”, “import products” and “theme import” to your wp.org tags. You rank #11, #15 and #22 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
90 health vs 64 average across 1,199 Content & Feeds plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 3K of 128.9K lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 866 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 77 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.7★ over 42 reviews, smoothed to 4.37★
4 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.0
Velocity
places per keyword, 28d
27%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| shopify your tag | #1 | #1 | 0 |
| shopify to woocommerce | #1 | #1 | 0 |
| shopify products | #1 | #1 | 0 |
| shopify to woocommerce migration | #1 | #1 | 0 |
| woocommerce to shopify migration | #1 | #1 | 0 |
| woocommerce to shopify | #1 | #1 | 0 |
| transfer woocommerce to shopify | #1 | #1 | 0 |
| migrate woocommerce to shopify | #2 | #1 | 0 |
| eu import | #6 | #6 | up 1 |
| import real estate | #11 | #9 | 0 |
| customizer import | #14 | #18 | up 1 |
| import products | #15 | #18 | 0 |
| product import | #19 | #22 | up 1 |
| theme import | #22 | #14 | down 1 |
| woocommerce product import | #24 | #23 | 0 |
| advanced import | #24 | #24 | — |
| migrate to woocommerce | #14 | #19 | down 2 |
| demo import | #24 | #8 | down 2 |
| x cart to woocommerce migration | #14 | #19 | down 2 |
| import products from csv to woocommerce orders | #15 | #20 | down 2 |
| import your tag | Not in the top 24 | ||
| migration your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
123 searches this plugin appeared in over the last 90 days, 20 listed. 91 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “import real estate”, “import products” and “theme import” to your wp.org tags. You rank #11, #15 and #22 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
3mo ago
latest release · v1.3.6 · 17 Aug 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 43% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 15 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 16 Dec 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ dsawyers1.1y ago
Our client had 171 products and it was super easy to use. The images download in the background which was nice. We didn’t have to sit on the import page and wait for everything. It was a very clean solution.
Read on wp.org ↗ - ★★★★★ atriummedia2.4y ago
Just what I needed to transfer all my products, categories AND Images. So smooth and easy to use. Thanks!!
Read on wp.org ↗ - ★★★★★ helixs2.6y ago
It works well and intuitively. There are tips in the margins which I followed and everything went smoothly.
Read on wp.org ↗ - ★★★★★ ron4412412.6y ago
ok This topic was modified 2 years, 4 months ago by ron441241.
Read on wp.org ↗ - ★★★★★ imakhs2.7y ago
Fantastic Plugin. Thank you!
Read on wp.org ↗ - ★★★★★ good3dmodels3.1y ago
You need to buy a premium version if you want to import CSV file.
Read on wp.org ↗ - ★★★★★ Acley Filho3.3y ago
🎉👏👏👏
Read on wp.org ↗ - ★★★★★ tahat3.4y ago
ممتاز
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2026.01.20 2026.01.17 – version 1.3.0 – Updated: Support the new Shopify Dev App, adding 2 fields of new required API credentials – Client ID and Secret – Updated: Compatible with WP 6.9 and WC 10.4 – Updated: Update support class 2026.01.20
- — Version 2024.11.26 2024.11.25 – version 1.2.2 – Updated: VillaTheme_Support – Updated: Compatibility check with WP 6.7 and WC 9.4 2024.07.18 – version 1.2.1 – Updated: VillaTheme_Support – Updated: Compatibility check with WP 6.6 and WC 9. 2024.11.26
- — Version 2022.11.05 2022.11.02 – version 1.1.12 – Updated: Compatibility check with WP 6.1 and WC 7 2022.08.04 – version 1.1.11 – Updated: Support importing HEIC image type 2022.07.22 – version 1.1.10 – Updated: VillaTheme_Support – Updated 2022.11.05
- — Version 2022.04.20 2022.04.20
- — Version 2022.03.29 2022.03.29
- — Version 2022.03.21 2022.02.12 – version 1.1.5 – Updated: Support Shopify custom apps as Private apps are deprecated and can’t be created as of January 2022 2022.01.11 – version 1.1.4 – Updated: VillaTheme_Support – Updated: Support latest 2022.03.21
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.3.6). Sites still on an older version should update.
- Patched High · 7.2 S2W – Import Shopify to WooCommerce <= 1.1.12 - Authenticated (Admin+) Local File Inclusion ↗2022-11-10 CVE-2022-44634 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 1.1.12 Patched in 1.1.13
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily migrate all Shopify products and their collections(categories) to WooCommerce after several clicks"
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Shopify, Facebook.
- ✓ Headings and lists 6 headings and 5 lists.
- ✓ Enough to quote 6,993 characters of description.
- ✓ Tags match the text All 4 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-08-24 4K+ → 3K+ down after 2 days in tier
- 2025-08-22 3K+ → 4K+ up after 2 days in tier
- 2025-08-20 4K+ → 3K+ down after 2 days in tier
- 2025-08-18 3K+ → 4K+ up after 3 days in tier
- 2025-08-15 4K+ → 3K+ down after 87 days in tier
- 2025-05-20 3K+ → 4K+ up after 3 days in tier
- 2025-05-17 4K+ → 3K+ down after 1 days in tier
- 2025-05-16 3K+ → 4K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Widget Importer & Exporter 200K+ installs · 4.6★ · 2 shared tags A -
UpdraftPlus: WP Backup & Migration Plugin 4M+ installs · 4.8★ · 1 shared tag A -
Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ installs · 3.7★ · 1 shared tag B -
Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ installs · 4.9★ · 1 shared tag A -
One Click Demo Import 1M+ installs · 4.3★ · 1 shared tag B -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for S2W – Import Shopify to WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/import-shopify-to-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="S2W – Import Shopify to WooCommerce — Plugin Pulse"></iframe> S2W – Import Shopify to WooCommerce: 3K+ active installs, 4.7★ (42 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/import-shopify-to-woocommerce
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