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wp.org search vs our merit ranking: “eu import”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “eu import”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 8 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EU Order Withdrawal Button for WooCommerce shows at wp.org #5 but places #16 on merit, a gap of 11 places. Its 6K+ installs carry it up the search order; its 4.6★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Digital Downloads – eCommerce Payments and Subscriptions made easy places #11 on merit, 4.7★ from 591 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 EU/UK VAT Validation Manager for WooCommerce 7K+ · 4.8★ (39) wp.org #1 2 Import Users from CSV 10K+ · 4.1★ (44) wp.org #3 1 too low 3 EU Cookies Bar for WordPress 9K+ · 4.8★ (26) wp.org #4 1 too low 4 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #7 ↓1 3 too low 5 WebToffee EU Order Withdrawal Button for WooCommerce 1K+ · 5.0★ (10) wp.org #2 3 too high 6 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #14 ↓2 8 too low 7 WP Store Locator 40K+ · 4.8★ (312) wp.org #15 ↓2 8 too low 8 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #13 ↑2 5 too low 9 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (84) wp.org #12 ↓1 3 too low 10 S2W – Import Shopify to WooCommerce 3K+ · 4.7★ (42) wp.org #6 ↑1 4 too high 11 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (591) wp.org #20 9 too low 12 European VAT Compliance Assistant for WooCommerce 3K+ · 4.8★ (26) wp.org #10 2 too high 13 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #24 11 too low 14 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #22 ↓1 8 too low 15 Italy Cookie Choices (for EU Cookie Law & Cookie Notice) 9K+ · 4.5★ (35) wp.org #17 2 too low 16 EU Order Withdrawal Button for WooCommerce 6K+ · 4.6★ (7) wp.org #5 11 too high 17 EAS EU compliance 200+ · 5.0★ (7) wp.org #9 8 too high 18 EU Consumer Rights for WooCommerce – Guarantee Notice, GARAN Label, Withdrawal Button, Right to Repair, Omnibus Price & GPSR 200+ · 5.0★ (5) wp.org #11 ↑3 7 too high 19 EU VAT Guard for WooCommerce 300+ · 5.0★ (3) wp.org #8 11 too high 20 Connect WooCommerce Shop to ERP/CRM, Verifactu and EU/VAT Compliance 900+ · 4.6★ (10) wp.org #19 1 too high 21 One Stop Shop for WooCommerce 10K+ · 5.0★ (5) wp.org #21 ↑1 22 Web Pixel Studio Cookie Consent for EU 100+ · 5.0★ (3) wp.org #18 4 too high 23 Flexible Refund for WooCommerce – EU One Click Return 2K+ · 4.0★ (4) wp.org #16 7 too high 24 Customs – EU Import Duty for WooCommerce 10+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.