IndexNow Plugin
by bingwebmastertools · SEO
Also makes 1 other plugin · 140K+ installs across the portfolio →
IndexNow Plugin for WordPress enables site owners to instantly and automatically submit their new/updated pages to supporting search engines.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 76/100
no flags
Active installs
100K+
≈190K estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: Add “webmaster tools”, “robots” and “submit” to your wp.org tags. You rank #12, #20 and #22 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed these are the slots worth spending.
76 health vs 65 average across 2,217 SEO plugins
Install conversion
How it's measured →13%
of downloads still active
At least 100K of 760.5K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 128 days ago
Tested up to WordPress 7.0.8, the current branch or newer
3.2★ over 47 reviews, smoothed to 3.66★
2 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| indexnow | #1 | #4 | 0 |
| crawling your tag | #2 | #2 | 0 |
| webmaster tools | #12 | #17 | 0 |
| noindex | #13 | #14 | down 1 |
| submit | #22 | #22 | down 1 |
| updated | #24 | #20 | 0 |
| bing | #19 | #19 | down 1 |
| robots | #20 | #15 | down 5 |
| search engine submit | #20 | #17 | up 2 |
| seo your tag | Not in the top 24 | ||
42 searches this plugin appeared in over the last 90 days, 9 listed. 33 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Add “webmaster tools”, “robots” and “submit” to your wp.org tags. You rank #12, #20 and #22 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 2 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 99.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
4mo ago
latest release · v1.0.4 · 26 Jun 2026
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 2.8 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 6 Jan 2022
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.4 Migrate UI to Fluent UI v9 with accessibility improvements. Universal noindex detection by parsing HTML meta robots tags and X-Robots-Tag header. Excluded paths feature to prevent submission of specific URL patterns. Ret 1.0.4
- — Version 1.0.3 Fix for resubmit button not working. 1.0.3
- — Version 1.0.2 Allow plugin owners of WordPress site to access Indexing Insights in Bing Webmaster tools. 1.0.2
- — Version 1.0.1 Moving Admin menu under Settings. Text domain fix and minor changes. 1.0.1
- — Version 1.0.0 Initial release. 1.0.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 29 languages, 10 at 90% or more · development strings
Plus 5 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "IndexNow Plugin for WordPress enables site owners to instantly and automatically submit their new/updated p..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,500 characters of description.
- ! Tags match the text Only 0 of 2 tags appear in the text ("crawling", "seo" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-01-11 90K+ → 100K+ up after 34 days in tier
- 2023-12-08 100K+ → 90K+ down after 121 days in tier
- 2023-08-09 90K+ → 100K+ up after 16 days in tier
- 2023-07-24 80K+ → 90K+ up after 67 days in tier
- 2023-05-18 70K+ → 80K+ up after 58 days in tier
- 2023-03-21 60K+ → 70K+ up after 46 days in tier
- 2023-02-03 50K+ → 60K+ up after 81 days in tier
- 2022-11-14 40K+ → 50K+ up after 43 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Bing URL Submissions Plugin 40K+ installs · 3.5★ · 2 shared tags B -
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 1 shared tag A -
LiteSpeed Cache 7M+ installs · 4.8★ · 1 shared tag B -
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ installs · 4.8★ · 1 shared tag A -
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ installs · 4.7★ · 1 shared tag A -
XML Sitemap Generator for Google 1M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for IndexNow Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/indexnow" width="480" height="300" style="border:0" loading="lazy" title="IndexNow Plugin — Plugin Pulse"></iframe> IndexNow Plugin: 100K+ active installs, 3.2★ (47 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/indexnow
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.