Integration for Airtable – Import Airtable to WordPress & Submit Forms to Airtable
by RippleStep · Forms
Also makes 2 other plugins · 180+ installs across the portfolio →
Import Airtable posts, users & taxonomies to WordPress. Send WPForms, Gravity Forms, CF7, Fluent, Elementor, Formidable & Ninja Forms to Airta …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
70+
≈70 estimated
Momentum
+14%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “integration” for “submit”. “integration” isn't earning its slot: you're not in the first 24 results for its own search. “submit” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 65 average across 2,516 Forms plugins
Install conversion
How it's measured →4.8%
of downloads still active
At least 70 of 1.4K lifetime downloads are still running, above its category: the median Forms plugin keeps 1.2%, across 1,671 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 22 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
49
Momentum
Holding steady
+0.4
Velocity
places per keyword, 27d
44%
Breadth
of keywords climbing, 27d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| airtable your tag | #4 | #17 | 0 |
| submit | #17 | #24 | up 1 |
| import entries for gravity forms | #24 | #24 | — |
| gravity forms your tag | Not in the top 24 | ||
| integration your tag | Not in the top 24 | ||
| sync your tag | Not in the top 24 | ||
| wpforms your tag | Not in the top 24 | ||
11 searches this plugin appeared in over the last 90 days, 3 listed. 8 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “integration” for “submit”. “integration” isn't earning its slot: you're not in the first 24 results for its own search. “submit” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 6 Mar 2026 · 242 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 414 · peaks are release surges
Directory rank
Ranked about #18,200 to #19,000, alongside the other plugins at 70+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70+”. Our estimate pins where the real number sits.
Crossed into this band 5 days ago and a band this size takes about a year or more to cross, so the real count is still just over 70.
At the current install trend, crossing 80+ in roughly 44 days.
Install history since 5 Mar 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Import Airtable posts, users & taxonomies to WordPress. Send WPForms, Gravity Forms, CF7, Fluent, Elementor..."
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 13 of 13 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "great for", "who wants").
- ✓ Names what it works with Mentions Elementor, Contact Form 7, WPForms, Gravity Forms and 6 more.
- ✓ Headings and lists 9 headings and 8 lists.
- ✓ Enough to quote 6,770 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-29 60+ → 70+ up after 9 days in tier
- 2026-10-20 20+ → 60+ up after 9 days in tier
- 2026-10-11 40+ → 20+ down after 65 days in tier
- 2026-08-07 30+ → 40+ up after 51 days in tier
- 2026-06-17 20+ → 30+ up after 49 days in tier
- 2026-04-29 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ installs · 4.8★ · 2 shared tags A -
Air WP Sync – Airtable to WordPress 1K+ installs · 4.4★ · 2 shared tags A -
Meliconnect 100+ installs · 4.1★ · 2 shared tags B -
Aeropage Sync for Airtable 40+ installs · 4.1★ · 2 shared tags C -
FlowSync – Sync WordPress Users to Any CRM (HubSpot, Pipedrive, Brevo, Zoho & SuiteCRM) 20+ installs · 4.0★ · 2 shared tags B -
Newsletter Sign-Up for CleverReach 2K+ installs · 3.5★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Integration for Airtable – Import Airtable to WordPress & Submit Forms to Airtable into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/integration-for-airtable" width="480" height="300" style="border:0" loading="lazy" title="Integration for Airtable – Import Airtable to WordPress & Submit Forms to Airtable — Plugin Pulse"></iframe> Integration for Airtable – Import Airtable to WordPress & Submit Forms to Airtable: 70+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/integration-for-airtable
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