WP Fusion Lite – Marketing Automation and CRM Integration for WordPress
by Jack Arturo · Membership
Also makes 1 other plugin · 10K+ installs across the portfolio →
WP Fusion Lite synchronizes your WordPress users with contact records in your CRM or marketing automation system.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
4K+
≈5K estimated
Momentum
+67%
downloads vs prior 30d
Biggest opportunity: Swap “integration” and “membership” for “lite” and “records”. “integration” isn't earning its slot: you're not in the first 24 results for its own search. “lite” sits at #10 untagged, close enough for a declared tag to move it up. “membership” isn't earning its slot: you're not in the first 24 results for its own search. “records” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 71 average across 300 Membership plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 4K of 167.8K lifetime downloads are still running, above its category: the median Membership plugin keeps 0.9%, across 166 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Membership plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 38 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 69 reviews, smoothed to 4.62★
5 of 5 tags set · short description in place
1 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| fusion | #2 | #1 | 0 |
| crm integration | #3 | #3 | 0 |
| crm your tag | #7 | #5 | up 1 |
| marketing automation your tag | #11 | #10 | down 2 |
| crm sync | #5 | #4 | down 1 |
| records | #14 | #12 | 0 |
| automation | #22 | #20 | down 2 |
| wordpress with crm | #9 | #9 | down 1 |
| crm tools | #9 | #10 | down 2 |
| free crm for wordpress | #10 | #10 | down 1 |
| free wordpress crm | #10 | #11 | down 1 |
| wordpress crm | #10 | #9 | 0 |
| crm for wordpress | #10 | #9 | up 1 |
| re marketing | #13 | #12 | down 1 |
| wordpress automation | #14 | #13 | 0 |
| wordpress users to crm contacts | #14 | #15 | down 2 |
| wp marketing | #17 | #17 | — |
| automation marketing | #17 | #15 | down 3 |
| membership sync | #23 | #15 | — |
| crm plugin | #24 | #17 | 0 |
| integration your tag | Not in the top 24 | ||
| membership your tag | Not in the top 24 | ||
| sync your tag | Not in the top 24 | ||
194 searches this plugin appeared in over the last 90 days, 20 listed. 174 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “integration” and “membership” for “lite” and “records”. “integration” isn't earning its slot: you're not in the first 24 results for its own search. “lite” sits at #10 untagged, close enough for a declared tag to move it up. “membership” isn't earning its slot: you're not in the first 24 results for its own search. “records” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “marketing automation”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 11.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
1mo ago
latest release · v3.48.0 · 25 Sep 2026
38
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 5 days ago and a band this size takes about a year or more to cross, so the real count is still just under 5K.
Install history since 5 Feb 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ hhenrytac8mo ago
We’ve used WPFusion to connect to both ActiveCampaign and Hubspot (different sites) and it has worked incredibly well. The team at WPFusion is easy to work with and friendly. I appreciate all their help when I need it, which isn’t very often. The software works and works well. It’s easy to understand, setup, and change when the need arises. We use it to control the users’ path and it works great! Couldn’t do it without WPFusion. Thank you WPFusion team! We use the full version and it’s worth every single dime! This topic was modified 4 months, 3 weeks ago by hhenrytac.
Read on wp.org ↗ - ★★★★★ felipegar11mo ago
You’re a great team and we appreciate your great work.
Read on wp.org ↗ - ★★★★★ dawnclark10101.1y ago
Outstanding support! I chatted with Ace from WP Fusion and he quickly—and patiently—helped me resolve an implementation issue on my side. In today’s world, getting that caliber of human support is rare and hugely valuable. The software is excellent as well: powerful, flexible, and perfect for building personalized member journeys. Ace’s help really showcased the team’s dedication to customer success.
Read on wp.org ↗ - ★★★★★ Brian2251.3y ago
We’ve been using WP Fusion for years, and it’s hands down the best solution we’ve found to connect our WordPress site and WooCommerce with Keap. It has all the features we need and works reliably. The support team is also fantastic—always helpful and quick to respond. Highly recommend it to anyone looking for a solid integration tool.
Read on wp.org ↗ - ★★★★★ salvamb891.5y ago
Good application to automate marketing tasks. On the downside, I would say that the price is high and the free services are very limited.
Read on wp.org ↗ - ★★★★★ Mark1.6y ago
I am super impressed by how easy and helpful the support guys are… great job!!!
Read on wp.org ↗ - ★★★★★ 1nsp1rare1.6y ago
The plugin is quite versatile, with the main advantage being its compatibility with various CRMs. While it does have a few quirks, the customer support team is highly knowledgeable and responsive. They were very helpful in assisting me with adapting it to my specific use case.
Read on wp.org ↗ - ★★★★★ wim30251.8y ago
⭐️⭐️⭐️⭐️⭐️ WP Fusion: The Ultimate HubSpot Integration for WordPress! We at Stichting Je Leefstijl Als Medicijn have been using WP Fusion with HubSpot, and we couldn’t be more satisfied! This plugin has completely transformed the way we manage users, sync data, and automate workflows between WordPress and our CRM. 🎯
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.47.13 Improved – Dynamics 365 now detects an expired Azure client secret (AADSTS7000222) and returns an actionable message — update WP Fusion and clear PHP OPcache, then re-authorize — instead of a raw Azure error string Impro 3.47.13
- — Version 3.47.12 Added new “push” webhook action that lets a CRM trigger WP Fusion to push the user’s WP meta to the CRM — the reverse of the existing update webhook. Supports an optional fields parameter (comma-separated list of WP or C 3.47.12
- — Version 3.47.11.1 Fixed fatal error on admin pages for HubSpot sites that had not yet completed the v1 to v3 list ID migration after the 4/30/2026 cutoff, caused by a missing get_v3_list_ids() method on the HubSpot CRM class 3.47.11.1
- — Version 3.47.11 Added app disconnect functionality for HubSpot Improved – HubSpot webhook handling now defaults to async, dramatically improving workflow extension success rates by responding to HubSpot in milliseconds instead of waitin 3.47.11
- — Version 3.47.9 Fixed HighLevel OAuth authentication by switching back from automatic redirect to manual authorization flow Fixed PHP type errors in the admin bar when tag category or label data was not in the expected format Fixed Cust 3.47.9
- — Version 3.47.8.1 Fixed PHP warning in the admin bar when tag data was not in the expected array format Updated Dynamics 365 client secret 3.47.8.1
Security history
via Wordfence IntelligenceAll 6 disclosed vulnerabilities are patched in the current version (3.48.0). Sites still on an older version should update.
- Patched Medium · 5.3 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress <= 3.42.10 - Information Exposure ↗2024-04-22 CVE-2024-32796 Insertion of Sensitive Information into Log File Affects <= 3.42.10 Patched in 3.43.0
- 2024-03-13 CVE-2024-27972 Improper Control of Generation of Code Affects <= 3.41.24 Patched in 3.42.10
- 2021-08-06 CVE-2021-34660 Improper Neutralization of Input During Web Page Generation Affects <= 3.37.18 Patched in 3.37.30
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 5 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gravity Forms, Mailchimp and 13 more.
- ✓ Headings and lists 5 headings and 4 lists.
- ✓ Enough to quote 4,381 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-28 5K+ → 4K+ down after 2 days in tier
- 2026-10-26 4K+ → 5K+ up after 1 days in tier
- 2026-10-25 5K+ → 4K+ down after 609 days in tier
- 2025-02-23 4K+ → 5K+ up after 85 days in tier
- 2024-11-30 5K+ → 4K+ down after 58 days in tier
- 2024-10-03 4K+ → 5K+ up after 4 days in tier
- 2024-09-29 5K+ → 4K+ down after 2 days in tier
- 2024-09-27 4K+ → 5K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Jetpack CRM – Clients, Leads, Invoices, Billing, Email Marketing, & Automation 30K+ installs · 4.3★ · 2 shared tags A -
LeadConnector 20K+ installs · 3.1★ · 2 shared tags B -
Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ installs · 4.5★ · 2 shared tags A -
Contact Form to Any API 8K+ installs · 4.7★ · 2 shared tags A -
CleverReach® WP 4K+ installs · 3.5★ · 2 shared tags B -
Newsletter Sign-Up for CleverReach 2K+ installs · 3.5★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for WP Fusion Lite – Marketing Automation and CRM Integration for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-fusion-lite" width="480" height="300" style="border:0" loading="lazy" title="WP Fusion Lite – Marketing Automation and CRM Integration for WordPress — Plugin Pulse"></iframe> WP Fusion Lite – Marketing Automation and CRM Integration for WordPress: 4K+ active installs, 5.0★ (69 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/wp-fusion-lite
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