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WP Fusion Lite – Marketing Automation and CRM Integration for WordPress

by Jack Arturo · Membership

Also makes 1 other plugin · 11K+ installs across the portfolio →

WP Fusion Lite synchronizes your WordPress users with contact records in your CRM or marketing automation system.

How scoring works →
91 Health · A
Maintenance 100/100
Rating quality 96/100
Support 70/100

91 health vs 69 average across 179 Membership plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 92/100
Listing tuning 100/100
Support resolution 100/100

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+107% vs prior 30d
74Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

5.3K

now · peak 11.8K

5.2K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

WP Fusion Lite · #3220 you Jetpack CRM · #1060 LeadConnector · #1374 Contact Form to Any · #2402

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

4

releases in the last 12 months

2mo ago

latest release · v3.47.13

36

tagged releases on record

Recent releases

3.47.13 · 2mo ago3.47.11.1 · 4mo ago3.47.11 · 4mo ago3.47.10 · 5mo ago3.46.3.1 · 1.2y ago3.46.3 · 1.2y ago3.45.2 · 1.4y ago3.44.8 · 1.9y ago3.44.1 · 2.0y ago3.44.0.1 · 2.1y ago3.44.0 · 2.1y ago3.43.17.2 · 2.1y ago3.43.17.1 · 2.1y ago3.43.17 · 2.1y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 61% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v3.47 61%
v3.46 20%
v3.44 6.3%
Older / other versions 13%

Estimated active installs

The public count shows “5K+”. Our estimate pins where the real number sits.

tracked estimate
5K–6K ≈5.9K

Refined from the date this plugin crossed into its current band.

Install history · since 2019-02-05 · 1,427 observations

5KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

low confidence

Est. annual revenue

≈$12K range $3.7K–$36K

Est. acquisition value

≈$33K range $7.4K–$140K

A small install base leaves thin data to model from. The recent download trend is too spiky to read.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $149–$299 a year, typical for Membership plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
  • Install base. 5K–6K active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
5K–6K
Category
Membership
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
volatile (a recent download spike, likely a release)
Reviews
69
Last updated
30 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
3.47.14
Last updated
1mo ago
Added
2018-09-10 · 7 yrs old
Requires WP
4.6
Tested up to
7.0.4
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. hhenrytac
    6mo ago

    We’ve used WPFusion to connect to both ActiveCampaign and Hubspot (different sites) and it has worked incredibly well. The team at WPFusion is easy to work with and friendly. I appreciate all their help when I need it, which isn’t very often. The software works and works well. It’s easy to understand, setup, and change when the need arises. We use it to control the users’ path and it works great! Couldn’t do it without WPFusion. Thank you WPFusion team! We use the full version and it’s worth every single dime! This topic was modified 4 months, 3 weeks ago by hhenrytac.

    Read on wp.org ↗
  2. felipegar
    9mo ago

    You’re a great team and we appreciate your great work.

    Read on wp.org ↗
  3. dawnclark1010
    12mo ago

    Outstanding support! I chatted with Ace from WP Fusion and he quickly—and patiently—helped me resolve an implementation issue on my side. In today’s world, getting that caliber of human support is rare and hugely valuable. The software is excellent as well: powerful, flexible, and perfect for building personalized member journeys. Ace’s help really showcased the team’s dedication to customer success.

    Read on wp.org ↗
  4. Brian225
    1.1y ago

    We’ve been using WP Fusion for years, and it’s hands down the best solution we’ve found to connect our WordPress site and WooCommerce with Keap. It has all the features we need and works reliably. The support team is also fantastic—always helpful and quick to respond. Highly recommend it to anyone looking for a solid integration tool.

    Read on wp.org ↗
  5. salvamb89
    1.3y ago

    Good application to automate marketing tasks. On the downside, I would say that the price is high and the free services are very limited.

    Read on wp.org ↗
  6. Mark
    1.4y ago

    I am super impressed by how easy and helpful the support guys are… great job!!!

    Read on wp.org ↗
  7. 1nsp1rare
    1.4y ago

    The plugin is quite versatile, with the main advantage being its compatibility with various CRMs. While it does have a few quirks, the customer support team is highly knowledgeable and responsive. They were very helpful in assisting me with adapting it to my specific use case.

    Read on wp.org ↗
  8. wim3025
    1.6y ago

    ⭐️⭐️⭐️⭐️⭐️ WP Fusion: The Ultimate HubSpot Integration for WordPress! We at Stichting Je Leefstijl Als Medicijn have been using WP Fusion with HubSpot, and we couldn’t be more satisfied! This plugin has completely transformed the way we manage users, sync data, and automate workflows between WordPress and our CRM. 🎯

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 3.47.13 Improved – Dynamics 365 now detects an expired Azure client secret (AADSTS7000222) and returns an actionable message — update WP Fusion and clear PHP OPcache, then re-authorize — instead of a raw Azure error string Impro 3.47.13
  2. Version 3.47.12 Added new “push” webhook action that lets a CRM trigger WP Fusion to push the user’s WP meta to the CRM — the reverse of the existing update webhook. Supports an optional fields parameter (comma-separated list of WP or C 3.47.12
  3. Version 3.47.11.1 Fixed fatal error on admin pages for HubSpot sites that had not yet completed the v1 to v3 list ID migration after the 4/30/2026 cutoff, caused by a missing get_v3_list_ids() method on the HubSpot CRM class 3.47.11.1
  4. Version 3.47.11 Added app disconnect functionality for HubSpot Improved – HubSpot webhook handling now defaults to async, dramatically improving workflow extension success rates by responding to HubSpot in milliseconds instead of waitin 3.47.11
  5. Version 3.47.9 Fixed HighLevel OAuth authentication by switching back from automatic redirect to manual authorization flow Fixed PHP type errors in the admin bar when tag category or label data was not in the expected format Fixed Cust 3.47.9
  6. Version 3.47.8.1 Fixed PHP warning in the admin bar when tag data was not in the expected array format Updated Dynamics 365 client secret 3.47.8.1

Known vulnerabilities

via Wordfence Intelligence

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2024-04-22 CVE-2024-32796 Insertion of Sensitive Information into Log File Affects <= 3.42.10 Patched in 3.43.0
  2. 2024-03-13 CVE-2024-27972 Improper Control of Generation of Code ('Code Injection') Affects <= 3.41.24 Patched in 3.42.10
  3. 2021-08-06 CVE-2021-34661 Cross-Site Request Forgery (CSRF) Affects <= 3.37.18 Patched in 3.37.30
  4. 2021-08-06 CVE-2021-34660 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.37.18 Patched in 3.37.30

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 5 languages, 0 at 90% or more

Dutch 82%
Dutch (Formal) 80%
Spanish (Spain) 49%
Russian 12%
Chinese (China) 8%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2025-02-23 4K+ → 5K+ up after 85 days in tier
  2. 2024-11-30 5K+ → 4K+ down after 58 days in tier
  3. 2024-10-03 4K+ → 5K+ up after 4 days in tier
  4. 2024-09-29 5K+ → 4K+ down after 2 days in tier
  5. 2024-09-27 4K+ → 5K+ up after 1 days in tier
  6. 2024-09-26 5K+ → 4K+ down after 2 days in tier
  7. 2024-09-24 4K+ → 5K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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WP Fusion Lite – Marketing Automation and CRM Integration for WordPress: 5K+ active installs, 5.0★ (69 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/wp-fusion-lite