LATW Multilingual
by szymon0zawadzki · Multilingual
Also makes 3 other plugins · 130+ installs across the portfolio →
Lightweight multilingual WordPress with an overlay architecture: language switcher, clean language URLs, hreflang SEO, unlimited languages.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
20+
≈20 estimated
Momentum
+79%
downloads vs prior 30d
Biggest opportunity: “language switcher”, “seo” and “translation” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
84 health vs 67 average across 497 Multilingual plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 20 of 1.9K lifetime downloads are still running, in line with its category: the median Multilingual plugin keeps 0.8%, across 280 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Multilingual plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.5
Velocity
places per keyword, 23d
17%
Breadth
of keywords climbing, 23d
+1.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| multilingual your tag | #24 | #22 | down 1 |
| hreflang | #23 | #23 | — |
| language switcher your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
| translation your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 2 listed. 5 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “language switcher”, “seo” and “translation” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 16 Jul 2026 · 109 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 798 · peaks are release surges
Directory rank
Ranked about #25,400 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just over 20.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names LATW Multilingual when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Multilingual
Readme readiness
6 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 15 questions in the FAQ.
- ✓ FAQ asks real questions 15 of 15 read like questions a user would type.
- ! Names who it is for One audience phrase ("built for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Divi and 5 more.
- ✓ Headings and lists 6 headings and 5 lists.
- ✓ Enough to quote 5,678 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-02 10+ → 20+ up after 8 days in tier
- 2026-10-25 20+ → 10+ down after 13 days in tier
- 2026-10-12 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
ConveyThis AI Multilingual Translation 1K+ installs · 4.4★ · 3 shared tags A -
Loco Translate 1M+ installs · 4.8★ · 2 shared tags B -
Translate WordPress with GTranslate 900K+ installs · 4.9★ · 2 shared tags A -
Polylang 900K+ installs · 4.7★ · 2 shared tags B -
TranslatePress – Translate Multilingual sites with AI Translation 400K+ installs · 4.7★ · 2 shared tags A -
Cyr-To-Lat 300K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for LATW Multilingual into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/latw-multilingual" width="480" height="300" style="border:0" loading="lazy" title="LATW Multilingual — Plugin Pulse"></iframe> LATW Multilingual: 20+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/latw-multilingual
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