Custom Block Builder – Lazy Blocks
by nK · Blocks
Also makes 9 other plugins · 107.4K+ installs across the portfolio →
Easily create custom blocks and custom meta fields for Gutenberg without hard coding.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
20K+
≈29K estimated
Momentum
-29%
downloads vs prior 30d
Biggest opportunity: Swap “custom”, “fields” and “gutenberg” for “lazy”, “custom block” and “custom blocks”. “custom” isn't earning its slot: you're not in the first 24 results for its own search. “lazy” sits at #4 untagged, close enough for a declared tag to move it up. “fields” isn't earning its slot: you're not in the first 24 results for its own search. “custom block” sits at #10 untagged, close enough for a declared tag to move it up. “gutenberg” isn't earning its slot: you're not in the first 24 results for its own search. “custom blocks” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 71 average across 2,527 Blocks plugins
Install conversion
How it's measured →4.1%
of downloads still active
At least 20K of 493K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,580 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 9 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 7 days ago
Tested up to WordPress 7.2, the current branch or newer
4.9★ over 80 reviews, smoothed to 4.59★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
28
Momentum
Losing ground
-2.1
Velocity
places per keyword, 28d
15%
Breadth
of keywords climbing, 28d
-2.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lazy blocks | #1 | #1 | 0 |
| lazy | #4 | #4 | down 1 |
| reusable blocks | #6 | #6 | down 1 |
| custom block | #10 | #9 | down 4 |
| custom blocks | #12 | #14 | down 2 |
| ui blocks | #5 | #5 | 0 |
| block builder | #15 | #15 | down 7 |
| blocks your tag | #18 | #13 | down 6 |
| conditional blocks | #11 | #12 | down 6 |
| coding | #17 | #18 | — |
| custom meta | #20 | #15 | down 4 |
| post blocks | #16 | #15 | 0 |
| content blocks | #17 | #15 | 0 |
| meta fields | #24 | #17 | 0 |
| disable blocks | #18 | #11 | down 9 |
| code blocks | #21 | #16 | down 6 |
| divider | #22 | #12 | down 9 |
| wordpress blocks | #23 | #19 | down 4 |
| editor blocks | #23 | #15 | down 3 |
| syntax highlighting | #23 | #16 | down 3 |
| custom your tag | Not in the top 24 | ||
| fields your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
| meta your tag | Not in the top 24 | ||
120 searches this plugin appeared in over the last 90 days, 20 listed. 92 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom”, “fields” and “gutenberg” for “lazy”, “custom block” and “custom blocks”. “custom” isn't earning its slot: you're not in the first 24 results for its own search. “lazy” sits at #4 untagged, close enough for a declared tag to move it up. “fields” isn't earning its slot: you're not in the first 24 results for its own search. “custom block” sits at #10 untagged, close enough for a declared tag to move it up. “gutenberg” isn't earning its slot: you're not in the first 24 results for its own search. “custom blocks” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “blocks”. Down 6 places since 2026-09-17, now #18. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 24.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
7d ago
latest release · v4.5.1 · 26 Oct 2026
18
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20K+”. Our estimate pins where the real number sits.
Crossed into this band 3.1 years ago; the previous band took 23 months to cross, which places it about 90% of the way through.
Install history since 1 Sep 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ KS1.1y ago
Very useable plugin for building custom blocks, easy to work with and very flexible.
Read on wp.org ↗ - ★★★★★ pixelmodifier1.4y ago
Hi, thanks for awesome plugin! It really makes developing sites faster when using Gutenberg editor.
Read on wp.org ↗ - ★★★★★ Pavel Leontiev1.4y ago
Unfortunately it’s not being updated for 5 months 🙁
Read on wp.org ↗ - ★★★★★ ryo_relic1.6y ago
It’s a wonderful plugin. Thank you.
Read on wp.org ↗ - ★★★★★ Matt Rock2.0y ago
I am absolutely LOVING this plugin. Adding custom blocks seamlessly to the content editor greatly increased my quality of life. Ha ha. Seriously, great plugin. Well designed and executed. Cheers!
Read on wp.org ↗ - ★★★★★ robertorefresh2.1y ago
Simple and powerful. Thank a lot, guys.
Read on wp.org ↗ - ★★★★★ Steven Ayers2.6y ago
We have made some advanced blocks mixed with custom PHP functionality and this plugin has saved us a tremendous amount of time. Highly recommend for devs and non devs. This topic was modified 2 years, 4 months ago by Steven Ayers.
Read on wp.org ↗ - ★★★★★ markusmai3.3y ago
The plugin is great, it helped and speeded up the process of developing custom blocks with pre-defined options for authors. The options to create any block with any function are endless. I ran into an issue once and the personal support by the developer solved the problem in few days. I can really recommend the plugin. I purchased the pro version and it is going be part of many future pages we develop as an agency. I can recommend the plugin to everyone who want’s to transition to full site editing and Gutenberg, but doesn’t want to completely forget all the WordPress development we learned and loved the last 20 years.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.3.1 improved performance by caching prepared get_blocks() results within a single request fixed Lazy Blocks role capability sync to run once on plugin upgrade instead of on every admin request Pro: fixed SEO frontend preload 4.3.1
- — Version 4.3.0 added compatibility for WordPress 7.0 added support Groups Content and List groups for controls in Inspector fixed Checkbox with multiple options and Save in Meta error fixed possible vulnerability – stronger checks on w 4.3.0
- — Version 4.2.1 fixed context-aware capability check for PHP block rendering (resolves XSS) 4.2.1
- — Version 4.2.0 added caching for the get_blocks() function to prevent loading block custom posts on every page load. This fixes the issue with heavy SQL calls on sites using a large number of blocks (20+) fixed URL control inside the ‘ 4.2.0
- — Version 4.1.1 security fix: prevent unauthorized block export access added $content attribute to lzb/block_render/output filters Pro: fixed rendering blocks in widgets screen when Rank Math is active 4.1.1
- — Version 4.1.0 !breaking change – in Theme Templates renamed $context to $render_location to use $context for Gutenberg blocks Context feature instead: https://www.lazyblocks.com/docs/blocks-code/relationships/ requires PHP version 8.0 4.1.0
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (4.5.1). Sites still on an older version should update.
- Patched Medium · 4.4 Custom Block Builder – Lazy Blocks < 4.3.0 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2026-06-11 CVE-2026-8981 Improper Neutralization of Input During Web Page Generation Affects < 4.3.0 Patched in 4.3.0
- 2025-02-04 CVE-2024-12878 Improper Neutralization of Input During Web Page Generation Affects <= 3.8.2 Patched in 3.8.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 16 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily create custom blocks and custom meta fields for Gutenberg without hard coding."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("built for", "for developers", "if you want").
- ✓ Names what it works with Mentions Gutenberg, Block editor, Yoast, Rank Math and 1 more.
- ✓ Headings and lists 6 headings and 10 lists.
- ✓ Enough to quote 3,902 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-10-08 10K+ → 20K+ up after 687 days in tier
- 2021-11-20 9K+ → 10K+ up after 158 days in tier
- 2021-06-15 7K+ → 9K+ up after 95 days in tier
- 2021-03-12 6K+ → 7K+ up after 127 days in tier
- 2020-11-05 5K+ → 6K+ up after 83 days in tier
- 2020-08-14 4K+ → 5K+ up after 94 days in tier
- 2020-05-12 3K+ → 4K+ up after 14 days in tier
- 2020-04-28 2K+ → 3K+ up after 194 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Genesis Custom Blocks 10K+ installs · 4.3★ · 3 shared tags A -
Advanced Custom Fields (ACF®) 2M+ installs · 4.5★ · 2 shared tags A -
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 2 shared tags A -
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ installs · 4.8★ · 2 shared tags A -
Extendify 500K+ installs · 4.3★ · 2 shared tags A -
Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Custom Block Builder – Lazy Blocks into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/lazy-blocks" width="480" height="300" style="border:0" loading="lazy" title="Custom Block Builder – Lazy Blocks — Plugin Pulse"></iframe> Custom Block Builder – Lazy Blocks: 20K+ active installs, 4.9★ (80 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/lazy-blocks
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