LeadSource – UTM Tracking & Lead Source Attribution for Forms
by forgecreative · Analytics
Also makes 2 other plugins · 170+ installs across the portfolio →
Lead source tracking for WordPress forms. See which campaign generated each lead from UTM parameters, gclid and ad platform click IDs.
84 health vs 65 average across 1,394 Analytics plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2026-06-01 · 107 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
270
now · peak 270
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $99–$199 a year, typical for Analytics plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 100–200 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 100–200
- Category
- Analytics
- Pro tier
- none detected
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 2
- Last updated
- 27 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Google Ads Conversion Tracking for WordPress Forms – TagFlux — installs · 4.0★ · 3 shared tags B -
Ad Click Tracking for Gravity Forms — installs · 3.6★ · 3 shared tags B -
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 2 shared tags A -
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 2 shared tags A -
ArrayCodes Datalayer for WooCommerce FREE 700+ installs · 3.6★ · 2 shared tags B -
CCD Traffic Sources 20+ installs · 3.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for LeadSource – UTM Tracking & Lead Source Attribution for Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/leadsource" width="480" height="300" style="border:0" loading="lazy" title="LeadSource – UTM Tracking & Lead Source Attribution for Forms — Plugin Pulse"></iframe> LeadSource – UTM Tracking & Lead Source Attribution for Forms: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/leadsource