LeadSource – UTM Tracking & Lead Source Attribution for Forms
by forgecreative · Analytics
Also makes 4 other plugins · 210+ installs across the portfolio →
Lead Source (LeadSource) by Forge Creative — docs and Pro at leadsourcepro.net
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Health
B 84/100
Few reviews
Active installs
100+
≈170 estimated
Momentum
+125%
downloads vs prior 30d
Biggest opportunity: Swap “conversion tracking”, “form tracking” and “google ads” for “marketing attribution”, “utm tracking” and “source”. “conversion tracking” isn't earning its slot: you're not in the first 24 results for its own search. “marketing attribution” sits at #6 untagged, close enough for a declared tag to move it up. “form tracking” isn't earning its slot: you're not in the first 24 results for its own search. “utm tracking” sits at #12 untagged, close enough for a declared tag to move it up. “google ads” isn't earning its slot: you're not in the first 24 results for its own search. “source” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →5.9%
of downloads still active
At least 100 of 1.7K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
26%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lead source | #1 | #9 | 0 |
| leadsource | #1 | #2 | 0 |
| attribution | #4 | #11 | up 1 |
| marketing attribution | #6 | #12 | down 2 |
| utm tracking | #12 | #19 | down 1 |
| gclid your tag | #12 | #21 | down 5 |
| utm | #15 | #18 | down 2 |
| source | #19 | #22 | 0 |
| ad attribution | #7 | #16 | up 1 |
| campaign tracking your tag | #23 | #22 | down 1 |
| utm source | #10 | #16 | down 1 |
| campaign attribution | #10 | #19 | down 1 |
| linkedin conversion tracking | #11 | #21 | 0 |
| lead tracking | #20 | #23 | up 2 |
| multiple lead source | #12 | #21 | 0 |
| source tracking | #22 | #23 | 0 |
| conversion tracking your tag | Not in the top 24 | ||
| form tracking your tag | Not in the top 24 | ||
| google ads your tag | Not in the top 24 | ||
41 searches this plugin appeared in over the last 90 days, 16 listed. 25 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “conversion tracking”, “form tracking” and “google ads” for “marketing attribution”, “utm tracking” and “source”. “conversion tracking” isn't earning its slot: you're not in the first 24 results for its own search. “marketing attribution” sits at #6 untagged, close enough for a declared tag to move it up. “form tracking” isn't earning its slot: you're not in the first 24 results for its own search. “utm tracking” sits at #12 untagged, close enough for a declared tag to move it up. “google ads” isn't earning its slot: you're not in the first 24 results for its own search. “source” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “gclid”. Down 5 places since 2026-09-23, now #12. Check what shipped around then, and what moved above you.
Daily downloads
Since 1 Jun 2026 · 153 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 657 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 13 of 13 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "who need", "if you manage").
- ✓ Names what it works with Mentions Elementor, Contact Form 7, WPForms, Gravity Forms and 5 more.
- ✓ Headings and lists 7 headings and 7 lists.
- ✓ Enough to quote 3,432 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "campaign tracking", "form tracking" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Google Ads Conversion Tracking for WordPress Forms – TagFlux — installs · 4.0★ · 3 shared tags B -
Ad Click Tracking for Gravity Forms — installs · 3.6★ · 3 shared tags -
Vetraclix for Google Ads – Click Fraud Protection & GCLID Tracking — installs · 3.6★ · 3 shared tags -
Lead Recorder – Lead Source Tracking for Calls and Forms — installs · 3.6★ · 3 shared tags -
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ installs · 4.9★ · 2 shared tags A -
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for LeadSource – UTM Tracking & Lead Source Attribution for Forms into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/leadsource" width="480" height="300" style="border:0" loading="lazy" title="LeadSource – UTM Tracking & Lead Source Attribution for Forms — Plugin Pulse"></iframe> LeadSource – UTM Tracking & Lead Source Attribution for Forms: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/leadsource
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