Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing
by SweetCode · eCommerce
Also makes 1 other plugin · 41K+ installs across the portfolio →
Conversion tracking for WooCommerce. Google Ads, GA4, Meta, TikTok, OpenAI (ChatGPT) & more. Recover 30% more conversions with server-side tracking!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 92/100
no flags
Active installs
40K+
≈48K estimated
Momentum
-35%
downloads vs prior 30d
Biggest opportunity: Swap “google analytics” for “conversions”. “google analytics” isn't earning its slot: you're not in the first 24 results for its own search. “conversions” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
92 health vs 71 average across 9,824 eCommerce plugins
Install conversion
How it's measured →1.1%
of downloads still active
At least 40K of 3.8M lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,167 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 36 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 14 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.9★ over 399 reviews, weighted for review count to 4.8★
5 of 5 tags set · short description in place
4 of 5 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
47
Momentum
Holding steady
+0.5
Velocity
places per keyword, 28d
39%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| conversion tracking your tag | #1 | #1 | 0 |
| woocommerce conversion tracking | #1 | #1 | 0 |
| ga4 | #1 | #1 | up 2 |
| dynamic remarketing | #1 | #1 | 0 |
| remarketing | #1 | #1 | 0 |
| server side tracking | #1 | #1 | up 1 |
| conversion | #2 | #2 | up 1 |
| tracking | #2 | #2 | up 4 |
| google dynamic conversion tracking | #1 | #1 | 0 |
| pixel tracking | #1 | #1 | 0 |
| tracking pixel | #1 | #1 | 0 |
| linkedin conversion tracking | #1 | #1 | 0 |
| openai ads | #1 | #1 | 0 |
| woocommerce ga4 | #1 | #1 | 0 |
| tiktok ads pixel | #1 | #1 | 0 |
| facebook remarketing pixel | #1 | #1 | 0 |
| google adwords conversion tracking | #1 | #1 | 0 |
| tiktok | #4 | #1 | 0 |
| conversions | #4 | #3 | up 5 |
| google ads your tag | #5 | #4 | up 3 |
| google analytics your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
807 searches this plugin appeared in over the last 90 days, 20 listed. 672 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “google analytics” for “conversions”. “google analytics” isn't earning its slot: you're not in the first 24 results for its own search. “conversions” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 147.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
36
releases in the last 12 months
14d ago
latest release · v1.71.0 · 20 Oct 2026
95
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago and the previous band took 3.8 years to cross, so the real count is still just under 50K.
Install history since 3 Dec 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ glawing6mo ago
Nice plugin. Best for me is you see what transaktions the pixel fired on and not.
Read on wp.org ↗ - ★★★★★ jh7mo ago
One of the best experiences I’ve had with the WooCommerce ecosystem. As a store owner for years I’ve been stumbling from disaster to disaster with Consent Mode, Consent Management Platforms, Enhanced conversions, Duplicate events, Tags and conversion events I’ve had to roll myself on the thank-you page because of no support from the official ad platform integrations. It’s been a nightmare.Last week I was staring down the barrel of implementing a convoluted google tag manager config because my Microsoft Ads tracking was completely broken. Then I thought I’d ask Reddit for a sanity check – lo and behold sweetcode replied to my thread suggesting I look at their pixel manager.Incredibly I had just come across them in a github thread while trying to work out how I’m going to disable the various gtag/uet tags across my site to work with google tag manager. Long story short, after a bit of research Pixel Manager for WooCommerce came up highly reviewed in all the right places, including glowing endorsements from the Business Bloomer slack group.They offered a free trial so what was there to lose at this point. We tested the setup but ran into some issues with our CMP (Termly) not triggering the correct consent signals. After a quick message to support they identified a race condition and within a day had pushed the update live.All my tracking issues solved and with way more thought and features than I could have hoped for built into the plugin itself.This is simply sublime software. Thank you to Aleksandar and SweetCode for this amazing plugin! This topic was modified 3 months ago by jh. This topic was modified 3 months ago by jh.
Read on wp.org ↗ - ★★★★★ ernyjones9mo ago
Want a permanent nag on your dashboard, with the “dismiss” button magically ignored on the next refresh? Then you’re in the right place 🙂
Read on wp.org ↗ - ★★★★★ wodobo9mo ago
This has been a huge help for our agency. We’ve been able to make the connections we need to keep the marketing efforts working as needed. Our biggest clients are loving it!
Read on wp.org ↗ - ★★★★★ taxsyn10mo ago
Have been using it for over a year and does everything it says. Nice work.
Read on wp.org ↗ - ★★★★★ Gal Baras10mo ago
This plugin was demonstrated to me by a Google Tagging Support person. ‘nough said 🙂
Read on wp.org ↗ - ★★★★★ supporthealth10mo ago
Gives ready access to images, very useful
Read on wp.org ↗ - ★★★★★ Waldek12mo ago
Great plugin
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.63.0 Release date – 15.07.2026 Tweak: Internal improvements to the tracking pixel framework Earlier versions For the changelog of earlier versions, please refer to the changelog in the /changelog-archive/ folder of the plugin 1.63.0
- — Version 1.62.1 Release date – 14.07.2026 Tweak: The begin_checkout event now also fires when a shopper lands on the checkout page with items in the cart, covering flows that never click a proceed-to-checkout button, such as funnel buil 1.62.1
- — Version 1.62.0 Release date – 04.07.2026 New: Nova is now the default Pixel Manager interface for all installs. Installs that were still on the Classic interface are switched automatically and see a one-time notice; all settings and tr 1.62.0
- — Version 1.61.2 Release date – 02.07.2026 Fix: Orders that are created without a customer browser session, such as automatic subscription renewals and orders created in the WP Admin, are no longer counted in the payment gateway tracking 1.61.2
- — Version 1.61.1 Release date – 02.07.2026 Fix: Products that entered the cart server-side, for example through funnel builders such as CartFlows, a persistent cart restored on login, or a coupon that automatically adds a free product, w 1.61.1
- — Version 1.61.0 Release date – 29.06.2026 Tweak: When you enable the Google Tag Gateway but your site is not served through a Cloudflare edge, the Pixel Manager now warns you once that the gateway is handled by your own server and adds 1.61.0
Security history
via Wordfence IntelligenceAll 7 disclosed vulnerabilities are patched in the current version (1.71.0). Sites still on an older version should update.
- Patched Medium · 6.4 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing <= 1.69.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-09-24 CVE-2026-94674 Improper Neutralization of Input During Web Page Generation Affects <= 1.69.0 Patched in 1.69.1
- Patched Medium · 5.3 Pixel Manager for WooCommerce <= 1.51.1 - Unauthenticated Information Exposure ↗2025-12-15 CVE-2025-67564 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.51.1 Patched in 1.52.0
- Patched Medium · 5.3 Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more <= 1.49.2 - Unauthenticated Information Exposure ↗2025-11-18 CVE-2025-12545 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.49.2 Patched in 1.49.3
- Patched Medium · 6.4 Pixel Manager for WooCommerce (PRO) <= 1.49.0 - Authenticated (Contributor+) Cross-Site Scripting via Shortcode ↗2025-06-18 CVE-2025-6201 Improper Neutralization of Input During Web Page Generation Affects <= 1.49.0 Patched in 1.49.1
- 2024-06-25 Use of Less Trusted Source Affects <= 1.43.3 Patched in 1.43.4
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 1.6.17 - 1.32.2 Patched in 1.32.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 10 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 19 questions in the FAQ.
- ✓ FAQ asks real questions 17 of 19 read like questions a user would type.
- ! Names who it is for One audience phrase ("for stores"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Klaviyo, Google Analytics, OpenAI and 7 more.
- ! Headings and lists 0 headings and 5 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 10,098 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-19 50K+ → 40K+ down after 1391 days in tier
- 2022-09-27 40K+ → 50K+ up after 389 days in tier
- 2021-09-03 30K+ → 40K+ up after 350 days in tier
- 2020-09-18 20K+ → 30K+ up after 422 days in tier
- 2019-07-24 10K+ → 20K+ up after 98 days in tier
- 2019-04-17 9K+ → 10K+ up after 655 days in tier
- 2017-07-01 3K+ → 9K+ up after 527 days in tier
- 2016-01-21 2K+ → 3K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce 10K+ installs · 4.3★ · 4 shared tags A -
GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ installs · 4.5★ · 2 shared tags A -
Insert Headers And Footers 200K+ installs · 4.9★ · 2 shared tags A -
Insert Headers and Footers Code – HT Script 7K+ installs · 4.3★ · 2 shared tags A -
Pixelavo – Server Side Tracking & Pixel + AI Ads Tools 2K+ installs · 3.8★ · 2 shared tags B -
Tracking Script Manager 2K+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-google-adwords-conversion-tracking-tag" width="480" height="300" style="border:0" loading="lazy" title="Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing — Plugin Pulse"></iframe> Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing: 40K+ active installs, 4.9★ (399 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/woocommerce-google-adwords-conversion-tracking-tag
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