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Local Magic

by matthewrubin · SEO

Also makes 1 other plugin · 300+ installs across the portfolio →

The Local Magic© WordPress plugin extends the functionality of the SaaS Local Magic© to WordPress so that the local magic can be displayed o …

⚠ Few reviews
How scoring works →
73 Health · B
Maintenance 82/100
Rating quality 65/100
Support 70/100

73 health vs 64 average across 1,224 SEO plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

84 / 100

Well optimized

Biggest win: Rating quality

Update recency 92/100
WP compatibility 100/100
Rating quality 49/100
Listing tuning 92/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive

+39% vs prior 30d
2Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

179

now · peak 1.7K

17930d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Local Magic · #13204 you Bulk Page Generator · #3679 Bulk Page Generator · #4016 LexonRank: AI Link B · #7211

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.8Kper 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

1.3y ago

latest release · v2.8.0

17

tagged releases on record

Recent releases

2.8.0 · 1.3y ago2.6..0 · 1.3y ago2.7.0 · 1.3y ago2.5.0 · 1.7y ago2.4.0 · 1.8y ago2.3.0 · 1.8y ago2.2.0 · 2.8y ago2.0.0 · 3.5y ago1.9.0 · 3.6y ago1.8.0 · 3.7y ago1.7.0 · 3.7y ago1.6.0 · 4.2y ago1.5.0 · 4.5y ago1.3.0 · 4.6y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 45% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.9 45%
v2.8 30%
v2.2 15%
v2.6 9.8%

Estimated active installs

The public count shows “100+”. Our estimate pins where the real number sits.

tracked estimate
100–200 ≈190

Refined from the date this plugin crossed into its current band.

Install history · since 2022-10-04 · 1,382 observations

100Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
2.9.0
Last updated
7mo ago
Added
2021-05-03 · 5 yrs old
Requires WP
3.5.1
Tested up to
6.8.8
Requires PHP
5.6.0

Known vulnerabilities

via Wordfence Intelligence

2 disclosed vulnerabilities on record for this plugin, 2 still affect the current version.

  1. 2025-04-14 CVE-2025-32636 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 2.6.0 No patch available
  2. 2025-04-02 CVE-2025-31858 Missing Authorization Affects <= 2.6.0 No patch available

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2023-01-13 90+ → 100+ up after 2 days in tier
  2. 2023-01-11 100+ → 90+ down after 34 days in tier
  3. 2022-12-08 90+ → 100+ up after 8 days in tier
  4. 2022-11-30 100+ → 90+ down after 7 days in tier
  5. 2022-11-23 90+ → 100+ up after 1 days in tier
  6. 2022-11-22 100+ → 90+ down after 2 days in tier
  7. 2022-11-20 90+ → 100+ up after 2 days in tier
  8. 2022-11-18 100+ → 90+ down after 11 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Local Magic: 100+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/local-magic