Custom Login Page Customizer
by Adnan · Login & Users
Also makes 10 other plugins · 550.1K+ installs across the portfolio →
Custom Login Customizer allows you to easily customize your admin login page, straight from your WordPress Customizer!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
no flags
Active installs
80K+
≈90K estimated
Momentum
+24%
downloads vs prior 30d
Biggest opportunity: Swap “login” and “wp login” for “login background” and “wordpress login logo”. “login” isn't earning its slot: it only gets you to #24. “login background” sits at #5 untagged, close enough for a declared tag to move it up. “wp login” isn't earning its slot: it only gets you to #22. “wordpress login logo” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →3.9%
of downloads still active
At least 80K of 2M lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 298 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.8★ over 410 reviews, smoothed to 4.72★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.8
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom login customizer | #1 | #1 | 0 |
| wordpress customizer | #2 | #2 | 0 |
| login customizer | #2 | #2 | down 1 |
| login page customizer | #3 | #3 | 0 |
| customizer your tag | #4 | #3 | down 1 |
| login branding | #3 | #3 | up 1 |
| custom login page | #6 | #7 | down 1 |
| login page customize | #4 | #4 | up 1 |
| login page your tag | #7 | #7 | down 1 |
| login background | #5 | #5 | 0 |
| admin customizer | #3 | #4 | 0 |
| customize login page | #6 | #6 | — |
| custom login your tag | #10 | #8 | down 1 |
| admin login page | #9 | #9 | 0 |
| login logo | #7 | #6 | down 1 |
| wp customizer | #4 | #3 | 0 |
| change login logo | #8 | #6 | down 1 |
| wordpress login logo | #8 | #8 | 0 |
| admin login customization | #5 | #5 | 0 |
| login redirect login page customize | #5 | #5 | 0 |
134 searches this plugin appeared in over the last 90 days, 20 listed. 77 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “login” and “wp login” for “login background” and “wordpress login logo”. “login” isn't earning its slot: it only gets you to #24. “login background” sits at #5 untagged, close enough for a declared tag to move it up. “wp login” isn't earning its slot: it only gets you to #22. “wordpress login logo” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “login”. Down 9 places since 2026-09-18, now #24. Check what shipped around then, and what moved above you.
- Slipping on “wp login”. Down 5 places since 2026-09-18, now #22. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 71.8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
10mo ago
latest release · v2.5.4 · 6 Jan 2026
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 73% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80K+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and the previous band took 2.5 years to cross, so the real count is still just under 90K.
Install history since 2 Mar 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ gilldart6mo ago
simple et efficace ! très bon plugin.
Read on wp.org ↗ - ★★★★★ JurekJ6mo ago
Das ist meine erste Erfahrung damit, und es ist super.
Read on wp.org ↗ - ★★★★★ lisalindeman7mo ago
Easy to use, simple and straightforward. Really happy I found this tool. To the creators, thank you!
Read on wp.org ↗ - ★★★★★ Quincy7mo ago
Great plugin. Works and not a burden on site resources. Thanks.
Read on wp.org ↗ - ★★★★★ 404again9mo ago
I’m using this plugin on several sites. It does what it says it does, it’s easy to set up and configure your WP login page the way YOU want, and does not constantly get in your face in the admin panel, for reviews and paid upgrades.
Read on wp.org ↗ - ★★★★★ fjsktmk10mo ago
Thank you!
Read on wp.org ↗ - ★★★★★ dimonbikon1.0y ago
Good Plugin !
Read on wp.org ↗ - ★★★★★ retore1.1y ago
Just what I was searching for!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2025-08-06 Version 2.5.3 Enhancement: Excluded the Login Customizer page from the Rank Math SEO plugin’s sitemap. Compatibility: Compatible with WordPress 6.8 2.5.3
- 2025-04-19 Version 2.5.2 Bugfix: Redirect issue on the plugin settings page open 1st time installation. Bugfix: Set min height of the login form. Compatibility: Compatible with WordPress 6.8 2.5.2
- 2025-02-20 Version 2.5.1 Enhancement: Updated the Freemius latest SDK v2.11.0. Compatibility: Compatible with WordPress 6.7 2.5.1
- 2025-01-06 Version 2.5.4 Security: Fixed a vulnerability in the user registration process. Compatibility: Compatible with WordPress 6.9 2.5.4
- 2025-01-03 Version 2.5.0 Bugfix: PHP Warning for translation hook. Compatibility: Compatible with WordPress 6.7 2.5.0
- 2024-11-18 Version 2.4.1 Bugfix: Apply Customized style on the Password Reset page. Compatibility: Compatible with WordPress 6.7 2.4.1
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.5.4). Sites still on an older version should update.
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 2.1.5 - 2.2.2 Patched in 2.2.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 17 languages, 12 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Custom Login Customizer allows you to easily customize your admin login page, straight from your WordPress..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you want", "who want").
- ✓ Names what it works with Mentions Multisite.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 3,085 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "wp login" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 90K+ → 80K+ down after 901 days in tier
- 2024-05-12 100K+ → 90K+ down after 1 days in tier
- 2024-05-11 90K+ → 100K+ up after 9 days in tier
- 2024-05-02 100K+ → 90K+ down after 28 days in tier
- 2024-04-04 90K+ → 100K+ up after 5 days in tier
- 2024-03-30 100K+ → 90K+ down after 4 days in tier
- 2024-03-26 90K+ → 100K+ up after 361 days in tier
- 2023-03-31 80K+ → 90K+ up after 1974 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LoginPress | wp-login Custom Login Page Customizer 200K+ installs · 4.8★ · 3 shared tags A -
Theme My Login 50K+ installs · 3.7★ · 3 shared tags B -
Easy Hide Login 20K+ installs · 4.3★ · 3 shared tags A -
Creative WP Login Page 300+ installs · 4.3★ · 3 shared tags A - W WP Custom Login 300+ installs · 4.2★ · 3 shared tags D
-
WP Custom Login Branding 200+ installs · 3.9★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Custom Login Page Customizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/login-customizer" width="480" height="300" style="border:0" loading="lazy" title="Custom Login Page Customizer — Plugin Pulse"></iframe> Custom Login Page Customizer: 80K+ active installs, 4.8★ (410 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/login-customizer
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