wp.org search vs our merit ranking: “login customizer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “login customizer”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Login Page Customizer – Customize Login Screen & Branding shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 1K+ installs carry it up the search order; its 3.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Admin and Site Enhancements (ASE) places #9 on merit, 5.0★ from 423 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Custom Login Page Customizer 50K+ · 4.9★ (476) wp.org #1 ↑1 2

Custom Login Page Customizer 80K+ · 4.8★ (410) not PHP-current wp.org #2 ↓1 3

LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1077) not PHP-current wp.org #3 4

Adminify – White Label, Admin Menu Editor, Login Customizer 6K+ · 4.3★ (109) wp.org #6 1 too low 6

YayMail – WooCommerce Email Customizer 50K+ · 4.8★ (291) wp.org #14 ↑1 8 too low 7

Teydea Login Customizer – Custom Login Page, Branding & Styling 10K+ · 4.8★ (14) thin reviews wp.org #5 ↓1 2 too high 8

Admin Custom Login 10K+ · 4.6★ (388) wp.org #15 ↓2 7 too low 9

Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #18 ↑1 9 too low 10

All In One Login 60K+ · 3.6★ (35) wp.org #7 3 too high 11

Customizer for WooCommerce 20K+ · 4.6★ (31) wp.org #11 ↓1 12

FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #10 ↑7 2 too high 13

Ultimate Dashboard – Custom WordPress Dashboard 50K+ · 4.6★ (114) wp.org #21 ↑2 8 too low 14

WPEPP – Essential Security, Password Protect & Login Page Customizer 3K+ · 4.1★ (19) thin reviews wp.org #8 ↑1 6 too high 15

Sky Login Redirect 2K+ · 4.7★ (24) thin reviews wp.org #12 ↓1 3 too high 16

Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (317) not PHP-current wp.org #23 7 too low 17

AJAX Login and Registration modal popup + inline form 3K+ · 4.7★ (120) wp.org #24 7 too low 18

Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) throws errorsnot PHP-current wp.org #20 2 too low 19

Branda – White Label & Branding, Free Login Page Customizer 10K+ · 4.5★ (30) wp.org #17 ↓3 2 too high 20

EmailKit – Email Customizer for WooCommerce & WP 70K+ · 4.7★ (15) thin reviews wp.org #22 ↑1 2 too low 21

Osom Login Page Customizer 100+ · 5.0★ (5) thin reviews wp.org #19 ↓3 3 too high 23

Loginfy – Custom Login Page Customizer 2K+ · 5.0★ (3) thin reviews wp.org #13 ↓1 10 too high 24

AMSites Login Customizer 30+ · 5.0★ (1) thin reviews wp.org #16 ↑5 8 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.