Mail Queue
by WDM · Email & Marketing
Also makes 1 other plugin · 1.1K+ installs across the portfolio →
Gain full control over your WordPress emails. Queue outgoing emails and get alerts when your site tries to send unusually high volumes.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
Few reviews
Active installs
1K+
≈1.3K estimated
Momentum
+73%
downloads vs prior 30d
Biggest opportunity: Swap “email”, “email log” and “wp mail” for “bulk mail”, “mail delivery” and “html mail”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “bulk mail” sits at #5 untagged, close enough for a declared tag to move it up. “email log” isn't earning its slot: you're not in the first 24 results for its own search. “mail delivery” sits at #6 untagged, close enough for a declared tag to move it up. “wp mail” isn't earning its slot: it only gets you to #13. “html mail” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 66 average across 2,123 Email & Marketing plugins
Install conversion
How it's measured →7.7%
of downloads still active
At least 1K of 12.9K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 47 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 8 reviews, smoothed to 4.22★ and held back under 25 reviews
5 of 5 tags set · short description in place
2 of 2 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
49
Momentum
Holding steady
+0.5
Velocity
places per keyword, 28d
43%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| queue your tag | #1 | #2 | 0 |
| email queue | #1 | #3 | 0 |
| mail your tag | #6 | #16 | down 1 |
| bulk mail | #5 | #10 | 0 |
| mail delivery | #6 | #13 | up 1 |
| outgoing | #9 | #15 | — |
| custom mail | #4 | #8 | up 1 |
| outgoing mail | #4 | #8 | 0 |
| wp mail your tag | #13 | #22 | up 1 |
| mail logs | #8 | #13 | up 2 |
| mail log | #8 | #14 | up 1 |
| html mail | #8 | #17 | 0 |
| bulk mail send | #7 | #14 | 0 |
| mail from | #7 | #16 | up 2 |
| log mail | #8 | #14 | 0 |
| send mail | #8 | #16 | down 1 |
| smtp mail | #16 | #16 | up 2 |
| wordpress mail | #10 | #20 | 0 |
| wp mail from | #11 | #21 | up 1 |
| wp mail smtp | #19 | #18 | down 2 |
| email your tag | Not in the top 24 | ||
| email log your tag | Not in the top 24 | ||
44 searches this plugin appeared in over the last 90 days, 20 listed. 22 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email”, “email log” and “wp mail” for “bulk mail”, “mail delivery” and “html mail”. “email” isn't earning its slot: you're not in the first 24 results for its own search. “bulk mail” sits at #5 untagged, close enough for a declared tag to move it up. “email log” isn't earning its slot: you're not in the first 24 results for its own search. “mail delivery” sits at #6 untagged, close enough for a declared tag to move it up. “wp mail” isn't earning its slot: it only gets you to #13. “html mail” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “wp mail”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
2mo ago
latest release · v1.6.2 · 15 Sep 2026
17
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 26% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 29% of the way through.
At the current install trend, crossing 2K+ in roughly 1265 days.
Install history since 4 Oct 2022
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.6.2). Sites still on an older version should update.
- Patched High · 7.2 Mail Queue <= 1.1 - Unauthenticated Stored Cross-Site Scripting via Email Subject ↗2023-06-22 CVE-2023-3167 Improper Neutralization of Input During Web Page Generation Affects <= 1.1 Patched in 1.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 3 languages, 3 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Gain full control over your WordPress emails. Queue outgoing emails and get alerts when your site tries to..."
- ✓ Has a FAQ 15 questions in the FAQ.
- ✓ FAQ asks real questions 15 of 15 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 857 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "email log" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-19 900+ → 1K+ up after 1 days in tier
- 2026-07-18 1K+ → 900+ down after 4 days in tier
- 2026-07-14 900+ → 1K+ up after 106 days in tier
- 2026-03-30 800+ → 900+ up after 35 days in tier
- 2026-02-23 900+ → 800+ down after 13 days in tier
- 2026-02-10 800+ → 900+ up after 69 days in tier
- 2025-12-03 700+ → 800+ up after 105 days in tier
- 2025-08-20 600+ → 700+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Zoho Mail for WordPress 20K+ installs · 3.8★ · 3 shared tags B -
WP Mail Log 10K+ installs · 4.7★ · 3 shared tags A - S SMTP 600+ installs · 3.5★ · 3 shared tags D
- B BCC Everything 200+ installs · 4.0★ · 3 shared tags D
-
WP Mail Logging 300K+ installs · 4.7★ · 2 shared tags A -
Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log 200K+ installs · 3.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Mail Queue into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mail-queue" width="480" height="300" style="border:0" loading="lazy" title="Mail Queue — Plugin Pulse"></iframe> Mail Queue: 1K+ active installs, 5.0★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/mail-queue
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