Mailchimp for WooCommerce
by Mailchimp · eCommerce
Also makes 1 other plugin · 260K+ installs across the portfolio →
Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.
83 health vs 68 average across 5,561 eCommerce plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Support resolution
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
171.0K
now · peak 601.4K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
3mo ago
latest release · v6.1.1
103
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2016-12-05 · 1,462 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ alexjust5mo ago
Doesn’t work (ie the subscribe on check out doesn’t actually add people to my mailchimp audience even if customer has the box ticked) and mailchimp support doesn’t seem to be able to help. Seems mailchimp is just having a total meltdown on mutliple fronts…. their file upload system doesn’t work, their book an expert booking form doesn’t work… I really hope they course correct. they used to be a good company…
Read on wp.org ↗ - ★★★★★ uvve6mo ago
From 500 to 250 Contacts. Deinstallation. No way.
Read on wp.org ↗ - ★★★★★ batman366mo ago
I have a banner in my admin pages stating I’m not connected to a Mailchimp account. Yet when I click the link, takes me right to my dashbaord.
Read on wp.org ↗ - ★★★★★ orjan.steffensen1.1y ago
As another have already reviewed: this plugin has logic that non-subscribes already subscribing customers if they do not check the “Subscribe”-form each and every time they make a purchase. As such this plugin actively removes the best customers which is the opposite of what one wishes of Mailchimp. I’ve added a comment on this behaviour on the forum here on a thread with similiar problems, but that comment was not replied to, then deleted. I’ve also been in contact with Mailchimp support which is perhaps the most non-helpful support I can remember to ever have received, with a new support agent for each reply where they ask questions already answered. For now I’ve found a third party option to connect to Mailchimp, but I will also look at migrating to another service when possible.
Read on wp.org ↗ - ★★★★★ blocke1.3y ago
God help you if it doesn’t work out of the box or you have a technical question. Support has become awful, compared to when I first signed up
Read on wp.org ↗ - ★★★★★ ltcoffice1.4y ago
Unfortunately it has disconnected several times and than resend to all customers again the emails.
Read on wp.org ↗ - ★★★★★ Anonymous User1.4y ago
If an already subscribed user goes to checkout and does not check the opt-in checkbox, they are unsubscribed despite this not being an unsubscribe event. Developers claim this is working as designed which is nonsense. They suggested pre-checking the opt-in checkbox as the best workaround but this is illegal in the UK. Rubbish! BUG: If you are trying to capture cart contents for abandoned carts, these updates for flood in, sometimes after the checkout process has completed. This can cause the subscribed status to be set back to transactional after the customer has completed a checkout and successfully subscribed. What you see in the logs is “cart.member.updated :: Updated [email protected] subscriber status to subscribedand language to en”then later“abandoned_cart.success :: email: [email protected] :: checkout_url: xxxxxx 2025-03-26T09:13:48+00:00 NOTICE order.member.updated :: Updated [email protected] subscriber status to transactionaland language to en”
Read on wp.org ↗ - ★★★★★ nadworks1.4y ago
Without any error messages or other alerts it simply does not move buyers as non-subscribers into our MC account; it doesn’t display an opt-in at checkout; it doesn’t tell us if anything isn’t working with the connection… yet it clearly isn’t; and it’s permanently asking us to complete the integration as per the “Marketing” tab, yet the main Mailchimp dashboard says “You’re on your way!”… whatever that means. Fun. NOT!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Known vulnerabilities
via Wordfence Intelligence3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2026-08-12 CVE-2026-73346 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects < 6.2 Patched in 6.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 27 languages, 4 at 90% or more
Plus 3 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-01 300K+ → 200K+ down after 320 days in tier
- 2025-05-16 400K+ → 300K+ down after 610 days in tier
- 2023-09-14 500K+ → 400K+ down after 208 days in tier
- 2023-02-18 600K+ → 500K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP WooCommerce Mailchimp 5K+ installs · 4.2★ · 3 shared tags B
-
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B
-
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ installs · 4.2★ · 2 shared tags C -
Send Emails with Mandrill 6K+ installs · 4.4★ · 2 shared tags B -
Send Images to RSS 3K+ installs · 4.7★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Mailchimp for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailchimp-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Mailchimp for WooCommerce — Plugin Pulse"></iframe> Mailchimp for WooCommerce: 200K+ active installs, 4.0★ (725 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/mailchimp-for-woocommerce