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Mailchimp for WooCommerce

by Mailchimp · eCommerce

Also makes 1 other plugin · 260K+ installs across the portfolio →

Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

B 82/100

no flags

Active installs

200K+

≈250K estimated

Momentum

+29%

downloads vs prior 30d

Biggest opportunity: Add “targeted”, “targeted emails” and “recover abandoned cart” to your wp.org tags. You rank #8, #8 and #9 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.

How scoring works →
82 Health · B
Maintenance 100/100
Rating quality 74/100
Support 70/100
Security 75/100

82 health vs 71 average across 9,783 eCommerce plugins

Install conversion

How it's measured →

0.8%

of downloads still active

At least 200K of 24.2M lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,160 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
6.3
Last updated
1mo ago
Added
2016-10-06 · 10 yrs old
Requires WP
6.2
Tested up to
7.1.4
Requires PHP
7.4

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

79 / 100

Well optimized

Most to gain: Support resolution

Update recency 100/100

Updated 40 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 80/100

4.0★ over 726 reviews, smoothed to 4.01★

Listing tuning 92/100

4 of 5 tags set · short description in place

Support resolution 0/100

0 of 2 support threads resolved in the last 2 months

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive

+29% vs prior 30d
1.2K2 Nov 2026

30-day downloads

Rolling 30-day volume · peak 601.4K · peaks are release surges

67.5K2 Nov 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Mailchimp for WooCom · #230youWP WooCommerce Mailc · #2978MC4WP: Mailchimp for · #35Mailchimp List Subsc · #664

Rating trend

Star average over time · dips mark rough releases

42 Nov 2026

Health trend

Composite health score, snapshotted daily

822 Nov 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

3382 Nov 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

7

releases in the last 12 months

1mo ago

latest release · v6.3 · 23 Sep 2026

105

tagged releases on record

Recent releases

6.3 · 23 Sep 20266.2 · 7 Aug 20266.1.1 · 28 May 20266.1 · 30 Apr 20266.0.2 · 27 Mar 20266.0.1 · 26 Mar 20266.0 · 10 Mar 20265.6 · 3 Sep 20255.5.1 · 18 Aug 20255.5 · 12 Aug 20255.4 · 15 Apr 20255.3 · 18 Mar 20255.2 · 4 Feb 20255.1 · 8 Jan 2025

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v6.1 47%
v5.6 8.4%
v2.5 6.6%
Older / other versions 38%

Estimated active installs

The public count shows “200K+”. Our estimate pins where the real number sits.

tracked estimate
200K–300K ≈250K

Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.

Install history since 1 Nov 2020

200K2 Nov 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ alexjust
    7mo ago

    Doesn’t work (ie the subscribe on check out doesn’t actually add people to my mailchimp audience even if customer has the box ticked) and mailchimp support doesn’t seem to be able to help. Seems mailchimp is just having a total meltdown on mutliple fronts…. their file upload system doesn’t work, their book an expert booking form doesn’t work… I really hope they course correct. they used to be a good company…

    Read on wp.org ↗
  2. ★★★★★ uvve
    8mo ago

    From 500 to 250 Contacts. Deinstallation. No way.

    Read on wp.org ↗
  3. ★★★★★ batman36
    9mo ago

    I have a banner in my admin pages stating I’m not connected to a Mailchimp account. Yet when I click the link, takes me right to my dashbaord.

    Read on wp.org ↗
  4. ★★★★★ orjan.steffensen
    1.3y ago

    As another have already reviewed: this plugin has logic that non-subscribes already subscribing customers if they do not check the “Subscribe”-form each and every time they make a purchase. As such this plugin actively removes the best customers which is the opposite of what one wishes of Mailchimp. I’ve added a comment on this behaviour on the forum here on a thread with similiar problems, but that comment was not replied to, then deleted. I’ve also been in contact with Mailchimp support which is perhaps the most non-helpful support I can remember to ever have received, with a new support agent for each reply where they ask questions already answered. For now I’ve found a third party option to connect to Mailchimp, but I will also look at migrating to another service when possible.

    Read on wp.org ↗
  5. ★★★★★ blocke
    1.5y ago

    God help you if it doesn’t work out of the box or you have a technical question. Support has become awful, compared to when I first signed up

    Read on wp.org ↗
  6. ★★★★★ ltcoffice
    1.5y ago

    Unfortunately it has disconnected several times and than resend to all customers again the emails.

    Read on wp.org ↗
  7. ★★★★★ Anonymous User
    1.6y ago

    If an already subscribed user goes to checkout and does not check the opt-in checkbox, they are unsubscribed despite this not being an unsubscribe event. Developers claim this is working as designed which is nonsense. They suggested pre-checking the opt-in checkbox as the best workaround but this is illegal in the UK. Rubbish! BUG: If you are trying to capture cart contents for abandoned carts, these updates for flood in, sometimes after the checkout process has completed. This can cause the subscribed status to be set back to transactional after the customer has completed a checkout and successfully subscribed. What you see in the logs is “cart.member.updated :: Updated [email protected] subscriber status to subscribedand language to en”then later“abandoned_cart.success :: email: [email protected] :: checkout_url: xxxxxx 2025-03-26T09:13:48+00:00 NOTICE order.member.updated :: Updated [email protected] subscriber status to transactionaland language to en”

    Read on wp.org ↗
  8. ★★★★★ nadworks
    1.6y ago

    Without any error messages or other alerts it simply does not move buyers as non-subscribers into our MC account; it doesn’t display an opt-in at checkout; it doesn’t tell us if anything isn’t working with the connection… yet it clearly isn’t; and it’s permanently asking us to complete the integration as per the “Marketing” tab, yet the main Mailchimp dashboard says “You’re on your way!”… whatever that means. Fun. NOT!

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 6.1.1 Rest api updates 6.1.1
  2. — Version 6.2 Adds support for custom order types registered via wc_register_order_type (HPOS) Adds editable checkbox label for mailchimp_woocommerce_newsletter_field Adds loader UI for OAuth page Caches GDPR API data Optimizes CSS en 6.2
  3. — Version 6.3 Adds a “Connect to support” button to the plugin settings page that opens a Zendesk live chat when clicked Adds product-view pixel tracking on page-builder product templates, including Bricks Adds the selected variation 6.3

Security history

via Wordfence Intelligence

All 6 disclosed vulnerabilities are patched in the current version (6.3). Sites still on an older version should update.

  1. 2026-10-01 CVE-2026-92437 Missing Authorization Affects <= 6.2 Patched in 6.3
  2. 2026-09-25 CVE-2026-92436 Authorization Bypass Through User-Controlled Key Affects <= 6.2 Patched in 6.3
  3. 2026-09-17 CVE-2026-92435 Missing Authorization Affects <= 6.1.0 Patched in 6.1.1
  4. 2026-08-12 CVE-2026-73346 Improper Neutralization of Special Elements used in an SQL Command Affects < 6.2 Patched in 6.2
  5. 2022-08-03 CVE-2022-2556 Server-Side Request Forgery Affects <= 2.7.1 Patched in 2.7.2
  6. 2022-08-03 CVE-2022-2267 Server-Side Request Forgery Affects <= 2.7 Patched in 2.7.1

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Languages

via translate.wordpress.org

Translated into 29 languages, 6 at 90% or more

Dutch 100%
Dutch (Formal) 100%
Galician 100%
Serbian 100%
Spanish (Spain) 100%
Spanish (Chile) 98%
Japanese 81%
Swedish 69%
Spanish (Mexico) 56%
Arabic 53%
Spanish (Venezuela) 53%
Norwegian (Bokmål) 52%
Turkish 50%
Spanish (Colombia) 48%
Dutch (Belgium) 47%
Spanish (Ecuador) 45%
English (UK) 44%
Italian 43%
Portuguese (Brazil) 43%
French (France) 40%
German 35%
Albanian 34%
Russian 24%
Slovak 23%

Plus 5 more locales with partial translations.

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Premium

Share of voice

How often each assistant names Mailchimp for WooCommerce when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.

Assistants
ChatGPT, Claude
Topics tracked
WooCommerce extensions
Get early access to Premium →

Readme readiness

7 of 8 pass · checked 28 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart e..."
  • ✓ Has a FAQ 6 questions in the FAQ.
  • ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ✓ Names what it works with Mentions WooCommerce, Mailchimp, WPML, Instagram and 1 more.
  • ✓ Headings and lists 4 headings and 1 list.
  • ✓ Enough to quote 2,676 characters of description.
  • ✓ Tags match the text 2 of 4 tags appear in the text; "ecommerce", "Workflows" do not.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-04-01 300K+ → 200K+ down after 320 days in tier
  2. 2025-05-16 400K+ → 300K+ down after 610 days in tier
  3. 2023-09-14 500K+ → 400K+ down after 208 days in tier
  4. 2023-02-18 600K+ → 500K+ down after 137 days in tier
  5. 2022-10-04 700K+ → 600K+ down after 125 days in tier
  6. 2022-06-01 800K+ → 700K+ down after 92 days in tier
  7. 2022-03-01 900K+ → 800K+ down after 359 days in tier
  8. 2021-03-07 800K+ → 900K+ up after 316 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Mailchimp for WooCommerce into a readme, a review or a deck. It updates itself.

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Preview card ↗

Mailchimp for WooCommerce: 200K+ active installs, 4.0★ (726 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/mailchimp-for-woocommerce

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