Mailchimp for WooCommerce
by Mailchimp · eCommerce
Also makes 1 other plugin · 260K+ installs across the portfolio →
Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
no flags
Active installs
200K+
≈250K estimated
Momentum
+29%
downloads vs prior 30d
Biggest opportunity: Add “targeted”, “targeted emails” and “recover abandoned cart” to your wp.org tags. You rank #8, #8 and #9 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
82 health vs 71 average across 9,784 eCommerce plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 200K of 24.2M lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,161 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 40 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.0★ over 726 reviews, smoothed to 4.01★
4 of 5 tags set · short description in place
0 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
25
Momentum
Losing ground
-2.4
Velocity
places per keyword, 28d
8%
Breadth
of keywords climbing, 28d
-2.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailchimp for woocommerce | #2 | #3 | 0 |
| mailchimp your tag | #2 | #2 | 0 |
| email subscription mailchimp | #1 | #1 | 0 |
| remarketing | #3 | #3 | 0 |
| mailchimp wordpress | #2 | #2 | 0 |
| woocommerce mailchimp | #2 | #2 | 0 |
| woocommerce mailchimp integration | #3 | #3 | 0 |
| connect mailchimp to woocommerce | #3 | #5 | 0 |
| workflows your tag | #9 | #11 | down 5 |
| targeted | #8 | #11 | — |
| targeted emails | #8 | #9 | down 3 |
| promo | #8 | #7 | down 1 |
| woocommerce recommendations | #9 | #8 | down 2 |
| recover abandoned cart | #9 | #6 | down 1 |
| giveaway | #10 | #7 | down 2 |
| abandoned cart emails | #16 | #16 | 0 |
| audience | #18 | #21 | down 10 |
| for woocommerce | #21 | #18 | 0 |
| abandoned cart | #18 | #12 | up 1 |
| woocommerce | #23 | #15 | up 1 |
| ecommerce your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
176 searches this plugin appeared in over the last 90 days, 20 listed. 130 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “targeted”, “targeted emails” and “recover abandoned cart” to your wp.org tags. You rank #8, #8 and #9 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
- Slipping on “workflows”. Down 5 places since 2026-09-18, now #9. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 601.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
1mo ago
latest release · v6.3 · 23 Sep 2026
105
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 1 Nov 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ alexjust7mo ago
Doesn’t work (ie the subscribe on check out doesn’t actually add people to my mailchimp audience even if customer has the box ticked) and mailchimp support doesn’t seem to be able to help. Seems mailchimp is just having a total meltdown on mutliple fronts…. their file upload system doesn’t work, their book an expert booking form doesn’t work… I really hope they course correct. they used to be a good company…
Read on wp.org ↗ - ★★★★★ uvve8mo ago
From 500 to 250 Contacts. Deinstallation. No way.
Read on wp.org ↗ - ★★★★★ batman369mo ago
I have a banner in my admin pages stating I’m not connected to a Mailchimp account. Yet when I click the link, takes me right to my dashbaord.
Read on wp.org ↗ - ★★★★★ orjan.steffensen1.3y ago
As another have already reviewed: this plugin has logic that non-subscribes already subscribing customers if they do not check the “Subscribe”-form each and every time they make a purchase. As such this plugin actively removes the best customers which is the opposite of what one wishes of Mailchimp. I’ve added a comment on this behaviour on the forum here on a thread with similiar problems, but that comment was not replied to, then deleted. I’ve also been in contact with Mailchimp support which is perhaps the most non-helpful support I can remember to ever have received, with a new support agent for each reply where they ask questions already answered. For now I’ve found a third party option to connect to Mailchimp, but I will also look at migrating to another service when possible.
Read on wp.org ↗ - ★★★★★ blocke1.5y ago
God help you if it doesn’t work out of the box or you have a technical question. Support has become awful, compared to when I first signed up
Read on wp.org ↗ - ★★★★★ ltcoffice1.5y ago
Unfortunately it has disconnected several times and than resend to all customers again the emails.
Read on wp.org ↗ - ★★★★★ Anonymous User1.6y ago
If an already subscribed user goes to checkout and does not check the opt-in checkbox, they are unsubscribed despite this not being an unsubscribe event. Developers claim this is working as designed which is nonsense. They suggested pre-checking the opt-in checkbox as the best workaround but this is illegal in the UK. Rubbish! BUG: If you are trying to capture cart contents for abandoned carts, these updates for flood in, sometimes after the checkout process has completed. This can cause the subscribed status to be set back to transactional after the customer has completed a checkout and successfully subscribed. What you see in the logs is “cart.member.updated :: Updated [email protected] subscriber status to subscribedand language to en”then later“abandoned_cart.success :: email: [email protected] :: checkout_url: xxxxxx 2025-03-26T09:13:48+00:00 NOTICE order.member.updated :: Updated [email protected] subscriber status to transactionaland language to en”
Read on wp.org ↗ - ★★★★★ nadworks1.6y ago
Without any error messages or other alerts it simply does not move buyers as non-subscribers into our MC account; it doesn’t display an opt-in at checkout; it doesn’t tell us if anything isn’t working with the connection… yet it clearly isn’t; and it’s permanently asking us to complete the integration as per the “Marketing” tab, yet the main Mailchimp dashboard says “You’re on your way!”… whatever that means. Fun. NOT!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 6.1.1 Rest api updates 6.1.1
- — Version 6.2 Adds support for custom order types registered via wc_register_order_type (HPOS) Adds editable checkbox label for mailchimp_woocommerce_newsletter_field Adds loader UI for OAuth page Caches GDPR API data Optimizes CSS en 6.2
- — Version 6.3 Adds a “Connect to support” button to the plugin settings page that opens a Zendesk live chat when clicked Adds product-view pixel tracking on page-builder product templates, including Bricks Adds the selected variation 6.3
Security history
via Wordfence IntelligenceAll 6 disclosed vulnerabilities are patched in the current version (6.3). Sites still on an older version should update.
- Patched Medium · 5.3 Mailchimp for WooCommerce <= 6.2 - Unauthenticated Insecure Direct Object Reference ↗2026-09-25 CVE-2026-92436 Authorization Bypass Through User-Controlled Key Affects <= 6.2 Patched in 6.3
- Patched Medium · 4.9 Mailchimp for WooCommerce < 6.2 - Authenticated (Administrator+) SQL Injection ↗2026-08-12 CVE-2026-73346 Improper Neutralization of Special Elements used in an SQL Command Affects < 6.2 Patched in 6.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 29 languages, 6 at 90% or more
Plus 5 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Mailchimp for WooCommerce when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- WooCommerce extensions
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart e..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, WPML, Instagram and 1 more.
- ✓ Headings and lists 4 headings and 1 list.
- ✓ Enough to quote 2,676 characters of description.
- ✓ Tags match the text 2 of 4 tags appear in the text; "ecommerce", "Workflows" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-01 300K+ → 200K+ down after 320 days in tier
- 2025-05-16 400K+ → 300K+ down after 610 days in tier
- 2023-09-14 500K+ → 400K+ down after 208 days in tier
- 2023-02-18 600K+ → 500K+ down after 137 days in tier
- 2022-10-04 700K+ → 600K+ down after 125 days in tier
- 2022-06-01 800K+ → 700K+ down after 92 days in tier
- 2022-03-01 900K+ → 800K+ down after 359 days in tier
- 2021-03-07 800K+ → 900K+ up after 316 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP WooCommerce Mailchimp 5K+ installs · 4.2★ · 3 shared tags B -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B -
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ installs · 4.2★ · 2 shared tags A -
Send Emails with Mandrill 6K+ installs · 4.4★ · 2 shared tags A -
Send Images to RSS 3K+ installs · 4.7★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Mailchimp for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailchimp-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Mailchimp for WooCommerce — Plugin Pulse"></iframe> Mailchimp for WooCommerce: 200K+ active installs, 4.0★ (726 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/mailchimp-for-woocommerce
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