WP WooCommerce Mailchimp
by Saint Systems · eCommerce
Also makes 1 other plugin · 11K+ installs across the portfolio →
Simple and flexible Mailchimp integration for WooCommerce.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 79/100
no flags
Active installs
5K+
≈5.7K estimated
Momentum
+28%
low volume, under 1,000 downloads a month
Biggest opportunity: Add “mailchimp integration” to your wp.org tags. You rank #6 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed it's a slot worth spending.
79 health vs 71 average across 9,789 eCommerce plugins
Install conversion
How it's measured →0.9%
of downloads still active
At least 5K of 587.6K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,169 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 210 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11; the current branch is 7.1
4.3★ over 35 reviews, weighted for review count to 4.2★
4 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| woocommerce mailchimp | #4 | #7 | 0 |
| mailchimp integration | #6 | #13 | up 1 |
| mailchimp your tag | #11 | #14 | down 1 |
| woocommerce mailchimp integration | #4 | #10 | 0 |
| mailchimp for woocommerce | #4 | #9 | 0 |
| email subscription mailchimp | #12 | #18 | down 2 |
| mailchimp wordpress | #13 | #16 | 0 |
| ecommerce your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
41 searches this plugin appeared in over the last 90 days, 7 listed. 34 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “mailchimp integration” to your wp.org tags. You rank #6 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed it's a slot worth spending.
- One page off on “mailchimp”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
7mo ago
latest release · v3.2.0 · 7 Apr 2026
106
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 48% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago; a band this size takes about a year or more to cross, which places it about 74% of the way through.
Install history since 10 Dec 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ nmnetmedia5.1y ago
Great plugin! I had a little issue but they fixed it immediately. Awesome support guys, keep up the good work Thank you, Nico
Read on wp.org ↗ - ★★★★★ terryainsley5.4y ago
Had an issue with the plugin (which was my fault) due to some settings that I had changed at MC end. Adam was EXTREMELY helpful and spent around 2 hours with me on live chat ensuring the issue was fixed and then retrospectively updating tags on products that had been lost due to the error. Adam saved me a LOT of time and effort adding tags manually and his support was second to none. Aside from the support the plugin itself is great for managing subscribers and categorising with tags etc…. This topic was modified 5 years, 1 month ago by terryainsley.
Read on wp.org ↗ - ★★★★★ infotrade727.0y ago
I’ve used the basic version for 2 years now and it has worked perfectly. The plugin is simple to use and set up, and it has done the job I needed it to. I’m now at the stage where I need the paid version and I hope it continues to perform.
Read on wp.org ↗ - ★★★★★ robertstaddon7.3y ago
I have tried out a lot of WordPress WooCommerce MailChimp integration plugins and this one by far is my favorite. It goes well beyond a simple checkbox on checkout and provides a rich feature set for subscribing customers to MailChimp interest groups, adding tags, and allowing product-based list subscriptions. The settings screens are intuitive and well documented. And I am really happy about the Pro version that provides an extra level of customization and top-notch support. Keep up the good work!
Read on wp.org ↗ - ★★★★★ not1_name7.7y ago
Worked fine for a while, but now all names are a mess. The encoding is not working for Japanese. It used too, and every other plugin handles names fine. Just this one doesn’t. Having to use Zapier and their expensive woocommerce plugin as a workaround.
Read on wp.org ↗ - ★★★★★ Luke Cavanagh7.8y ago
Easy to use plugin, connecting the the MailChimp is fast and has not issues. Was very easy to select the list.
Read on wp.org ↗ - ★★★★★ moraydavid8.8y ago
I can’t comment on the merits of this plugin vs the Mailchimp version. I can say that it was easy to install and set up. Like the fact that you can choose various positions on the Checkout page for the Subscribe checkbox. Needed to contact support regarding a minor issue; response and resolution were almost instantaneous. Support responsive to suggestions for tweeks to improve further. What more can you ask for? David
Read on wp.org ↗ - ★★★★★ 11Rick118.8y ago
Does what you expect from it, nice support. Thanks!!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.2.0 Feature: add Upgrade to Pro upsell on settings page and style plugin row link Fix: remove early __() calls in constructors to resolve WP 6.7+ textdomain notice 3.2.0
- — Version 3.1.0 Feature: remove bundled Action Scheduler in favor of WooCommerce built-in Fix: remove bundled Action Scheduler — use WooCommerce’s built-in copy Fix: update readme with block checkout, pro features, and requirements Fix: 3.1.0
- — Version 3.0.5 Fix: bump WP tested up to 6.9.4 3.0.5
- — Version 3.0.4 Fix: rewrite SVN deploy to match proven release.sh approach 3.0.4
- — Version 3.0.3 Fix: remove release-please markers from readme.txt Stable tag 3.0.3
- — Version 3.0.2 Fix: use block annotation for version marker in plugin header 3.0.2
Languages
via translate.wordpress.orgTranslated into 36 languages, 1 at 90% or more
Plus 12 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Mailchimp, WPML, Multisite.
- ✓ Headings and lists 7 headings and 10 lists.
- ✓ Enough to quote 4,616 characters of description.
- ✓ Tags match the text 3 of 4 tags appear in the text; "ecommerce" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-01 6K+ → 5K+ down after 236 days in tier
- 2025-12-08 7K+ → 6K+ down after 203 days in tier
- 2025-05-19 8K+ → 7K+ down after 161 days in tier
- 2024-12-09 9K+ → 8K+ down after 120 days in tier
- 2024-08-11 10K+ → 9K+ down after 1117 days in tier
- 2021-07-21 20K+ → 10K+ down after 1238 days in tier
- 2018-03-01 10K+ → 20K+ up after 812 days in tier
- 2015-12-10 9K+ → 10K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailchimp for WooCommerce 200K+ installs · 4.0★ · 3 shared tags B -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B -
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 10K+ installs · 4.2★ · 2 shared tags A -
Send Emails with Mandrill 6K+ installs · 4.4★ · 2 shared tags A -
Send Images to RSS 3K+ installs · 4.7★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for WP WooCommerce Mailchimp into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-mailchimp" width="480" height="300" style="border:0" loading="lazy" title="WP WooCommerce Mailchimp — Plugin Pulse"></iframe> WP WooCommerce Mailchimp: 5K+ active installs, 4.3★ (35 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/woocommerce-mailchimp
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