Forms for Mailchimp by Optin Cat – Grow Your MailChimp List
by fatcatapps · Blocks
Also makes 10 other plugins · 64.2K+ installs across the portfolio →
Forms for Mailchimp by Optin Cat helps you grow your MailChimp list. Create popups, inline forms, sidebar widgets & more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
2K+
≈2.5K estimated
Momentum
+43%
downloads vs prior 30d
Biggest opportunity: Swap “mailchimp form” for “cat”. “mailchimp form” isn't earning its slot: it only gets you to #13. “cat” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 71 average across 2,526 Blocks plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 2K of 281.5K lifetime downloads are still running, below its category: the median Blocks plugin keeps 2.1%, across 1,580 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 77 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.4★ over 77 reviews, smoothed to 4.28★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
+0.0
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailchimp optin | #1 | #2 | 0 |
| mailchimp block your tag | #5 | #8 | 0 |
| cat | #5 | #4 | 0 |
| mailchimp wordpress your tag | #7 | #12 | 0 |
| mailchimp widget your tag | #7 | #12 | 0 |
| mailchimp your tag | #9 | #11 | 0 |
| optin | #11 | #14 | up 2 |
| mailchimp form your tag | #13 | #20 | up 2 |
| grow | #15 | #17 | down 4 |
| ajax mailchimp form | #9 | #15 | 0 |
| mailchimp forms | #11 | #18 | up 1 |
| simple mailchimp form | #13 | #19 | up 1 |
| wordpress optin | #13 | #16 | 0 |
| optin form | #14 | #18 | down 1 |
| optin forms | #14 | #17 | 0 |
55 searches this plugin appeared in over the last 90 days, 15 listed. 40 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “mailchimp form” for “cat”. “mailchimp form” isn't earning its slot: it only gets you to #13. “cat” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “mailchimp form”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 4.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
3mo ago
latest release · v2.6.2 · 16 Aug 2026
48
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 62% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 12 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 13 Jul 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ mikadurinowska4.6y ago
Thank you for such amazing solution.
Read on wp.org ↗ - ★★★★★ sovegan5.1y ago
keeps saying “fail to add user”
Read on wp.org ↗ - ★★★★★ Liz Mistry5.5y ago
efficient and easy
Read on wp.org ↗ - ★★★★★ richardkai6.0y ago
Very good and unique plugin, excellent support
Read on wp.org ↗ - ★★★★★ whitelakelibrary6.5y ago
Been using this for a while now on all my clients’ sites.
Read on wp.org ↗ - ★★★★★ bulletrainy6.6y ago
This is exactly what I was looking for.
Read on wp.org ↗ - ★★★★★ ArnaudCZ7.0y ago
Your products are great but I didn’t have a great experience with your pre-sales. I asked a question regarding the pro version of your soft and didn’t get any answer several weeks later. but as of the optin cat, I’m really happy with it. the landing page cat as well for simple landing pages. sometimes it’s all that you need 🙂
Read on wp.org ↗ - ★★★★★ vero27.1y ago
Works perfectly well! Only thing is that u need to add custom css too make it responsive, but that is not a problem. Thank you SO much!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.6.2 Add support for WordPress 7.0 admin UI updates Fix HTML link buttons 2.6.2
- — Version 2.6.1 Fix potential XSS vector reported. 2.6.1
- — Version 2.6.0 Fix placeholder text not showing up Fix redirection after optin 2.6.0
- — Version 2.5.9 Fix editor accordion closing when clicking inside fields Fix editor accordion icons Fix/change untitled posts/pages to display (no title) instead of blank 2.5.9
- — Version 2.5.8 Fix editor accordion not working Fix translation warning Fix checkbox CSS on powerups page Fix potential XSS vectors reported. Fix HTTP_ACCEPT_LANGUAGE error logged in some configurations Removed support for Mad Mimi ( S 2.5.8
- — Version 2.5.7 Fix Local optin option generating error 2.5.7
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.6.2). Sites still on an older version should update.
- Patched Medium · 6.1 Forms for Mailchimp by Optin Cat – Grow Your MailChimp List <= 2.5.7 - Reflected Cross-Site Scripting ↗2024-10-25 CVE-2024-8870 Improper Neutralization of Input During Web Page Generation Affects <= 2.5.6 Patched in 2.5.8
- Patched Medium · 4.4 Forms for Mailchimp by Optin Cat <= 2.5.7 - Authenticated (Editor+) Stored Cross-Site Scripting via Form Color Parameters ↗2024-10-11 CVE-2024-7489 Improper Neutralization of Input During Web Page Generation Affects <= 2.5.7 Patched in 2.5.8
- Patched Medium · 5.5 Forms for Mailchimp by Optin Cat <= 2.5.4 - Authenticated (Editor+) Stored Cross-Site Scripting ↗2023-11-07 CVE-2023-47545 Improper Neutralization of Input During Web Page Generation Affects <= 2.5.4 Patched in 2.5.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Forms for Mailchimp by Optin Cat helps you grow your MailChimp list. Create popups, inline forms, sidebar w..."
- ✓ Has a FAQ 23 questions in the FAQ.
- ✓ FAQ asks real questions 23 of 23 read like questions a user would type.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Mailchimp.
- ✓ Headings and lists 8 headings and 2 lists.
- ✓ Enough to quote 3,746 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "mailchimp widget", "mailchimp wordpress" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-11-04 3K+ → 2K+ down after 339 days in tier
- 2024-11-30 4K+ → 3K+ down after 439 days in tier
- 2023-09-18 5K+ → 4K+ down after 1 days in tier
- 2023-09-17 4K+ → 5K+ up after 1 days in tier
- 2023-09-16 5K+ → 4K+ down after 256 days in tier
- 2023-01-03 6K+ → 5K+ down after 198 days in tier
- 2022-06-19 7K+ → 6K+ down after 366 days in tier
- 2021-06-18 8K+ → 7K+ down after 267 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Another Mailchimp Widget 4K+ installs · 4.2★ · 2 shared tags B - M MailChimp Add-On for FormCraft 700+ installs · 3.6★ · 2 shared tags
-
Tumbili: Mailchimp Signup for Gutenberg 100+ installs · 3.6★ · 2 shared tags - M MailChimp Comment Optin 80+ installs · 3.6★ · 2 shared tags
- A Aksh Mailchimp Widget 10+ installs · 3.6★ · 2 shared tags
- E eMail 2 MailChimp [rus] 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Forms for Mailchimp by Optin Cat – Grow Your MailChimp List into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailchimp-wp" width="480" height="300" style="border:0" loading="lazy" title="Forms for Mailchimp by Optin Cat – Grow Your MailChimp List — Plugin Pulse"></iframe> Forms for Mailchimp by Optin Cat – Grow Your MailChimp List: 2K+ active installs, 4.4★ (77 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/mailchimp-wp
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