wp.org search vs our merit ranking: “mailchimp block”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “mailchimp block”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Block for Mailchimp – grow your email list with signup forms shows at wp.org #6 but places #24 on merit, a gap of 18 places. Its 2K+ installs carry it up the search order; its 3.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #12 on merit, 4.8★ from 14387 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.
MC4WP: Mailchimp for WordPress 1M+ · 4.8★ (1497)
wp.org #1 2 
Mailchimp for WooCommerce 200K+ · 4.0★ (726) throws errorsnot PHP-current
wp.org #2 3 
Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221)
wp.org #9 6 too low 4 
WooCommerce 7M+ · 4.5★ (4833) throws errorsnot PHP-currentheavy footprint
wp.org #4 5 
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144)
wp.org #12 ↓2 7 too low 6 
Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) heavy footprint
wp.org #8 2 too low 7 
Mailchimp List Subscribe Form 60K+ · 2.6★ (77) low rating, top placement
wp.org #3 4 too high 8 
Forms for Mailchimp by Optin Cat – Grow Your MailChimp List 2K+ · 4.4★ (77) throws errorsnot PHP-current
wp.org #5 3 too high 9 
Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445)
wp.org #16 7 too low 10 
Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408)
wp.org #11 ↑1 1 too low 11 
Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) heavy footprint
wp.org #10 ↑1 1 too high 12 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387)
wp.org #23 ↓3 11 too low 13 
Getwid – Gutenberg Blocks 50K+ · 4.7★ (115)
wp.org #15 ↓1 2 too low 14 
ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051)
wp.org #22 8 too low 15 
Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) not PHP-current
wp.org #20 ↓1 5 too low 16 
WP WooCommerce Mailchimp 5K+ · 4.3★ (35) throws errorsnot PHP-current
wp.org #7 9 too high 17 
Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270)
wp.org #24 7 too low 18 
Featured Images in RSS for Mailchimp & More 20K+ · 4.3★ (113)
wp.org #17 1 too high 19 
Ultra Addons for Contact Form 7 60K+ · 4.8★ (107)
wp.org #21 ↑2 2 too low 20 
Widget Content Blocks 10K+ · 4.8★ (60)
wp.org #18 2 too high 21 
GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) heavy footprint
wp.org #14 ↑1 7 too high 22 
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) thin reviews
wp.org #13 9 too high 23 
Responsive Blocks – Page Builder for Blocks & Patterns 3K+ · 4.8★ (17) thin reviews
wp.org #19 ↑2 4 too high 24 Block for Mailchimp – grow your email list with signup forms 2K+ · 3.7★ (3) thin reviews
wp.org #6 18 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.