Mailgun for WordPress
by Mailgun · Email & Marketing
Easily send email from your WordPress site through Mailgun using the HTTP API or SMTP.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
no flags
Active installs
80K+
≈85K estimated
Momentum
-31%
downloads vs prior 30d
Biggest opportunity: Swap “api” for “change mail sender name”. “api” isn't earning its slot: you're not in the first 24 results for its own search. “change mail sender name” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →2.7%
of downloads still active
At least 80K of 2.9M lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 36 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.8★ over 49 reviews, smoothed to 3.95★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
10%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mailgun your tag | #2 | #4 | 0 |
| mailgun smtp | #4 | #5 | 0 |
| wp mailgun smtp | #5 | #6 | 0 |
| http your tag | #24 | #20 | 0 |
| http api | #23 | #19 | down 2 |
| change mail sender name | #22 | #16 | down 1 |
| api your tag | Not in the top 24 | ||
| mail your tag | Not in the top 24 | ||
| smtp your tag | Not in the top 24 | ||
49 searches this plugin appeared in over the last 90 days, 6 listed. 43 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “api” for “change mail sender name”. “api” isn't earning its slot: you're not in the first 24 results for its own search. “change mail sender name” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 122.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
1mo ago
latest release · v2.2.3 · 25 Sep 2026
16
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 58% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; the previous band took 18 months to cross, which places it about 50% of the way through.
Install history since 26 Apr 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-08-31 Version 2.2.3 Tested and confirmed compatible with WordPress 7.1 Fix: settings page “Test Configuration” button now works on modern WordPress – replaced the jQuery AJAX handlers removed in jQuery 3.0 ( complete / success / error ) wit 2.2.3
- 2026-07-17 Version 2.2.2 Security fix: replace insecure SHA-1/MD5 hash functions with SHA-256 for the API request hash, multipart boundary generation, and widget ID generation 2.2.2
- 2026-07-09 Version 2.2.1 Security fix: add nonce verification and server-side list address validation to the add_list AJAX action to prevent unauthenticated arbitrary list subscription (reported by Pedro Pinho) 2.2.1
- 2026-06-30 Version 2.2.0 Fix: use only the domain part (not the full URL) when building the Mailgun API request Fix: remove automatic key- prefix from API key handling; stored keys that included it may need updating Fix: add explicit nullable ty 2.2.0
- 2025-06-24 Version 2.1.9 Added fallback option. Merge PR for widget 2.1.9
- 2025-05-11 Version 2.1.8 Just keep update WP version. And tested compatibility with it 2.1.8
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.2.3). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 96 languages, 0 at 90% or more
Plus 72 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 24 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily send email from your WordPress site through Mailgun using the HTTP API or SMTP."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for One audience phrase ("great for"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,335 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-29 90K+ → 80K+ down after 539 days in tier
- 2023-06-09 100K+ → 90K+ down after 1 days in tier
- 2023-06-08 90K+ → 100K+ up after 1 days in tier
- 2023-06-07 100K+ → 90K+ down after 350 days in tier
- 2022-06-22 90K+ → 100K+ up after 869 days in tier
- 2020-02-04 80K+ → 90K+ up after 255 days in tier
- 2019-05-25 70K+ → 80K+ up after 205 days in tier
- 2018-11-01 60K+ → 70K+ up after 214 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Serverless Forms 200+ installs · 4.0★ · 3 shared tags D -
FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ installs · 4.8★ · 2 shared tags A -
SMTP Mailer 70K+ installs · 4.5★ · 2 shared tags A -
Gmail SMTP 10K+ installs · 4.1★ · 2 shared tags A -
Simple SMTP 2K+ installs · 4.4★ · 2 shared tags C -
SMTP for Contact Form 7 1K+ installs · 3.9★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Mailgun for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mailgun" width="480" height="300" style="border:0" loading="lazy" title="Mailgun for WordPress — Plugin Pulse"></iframe> Mailgun for WordPress: 80K+ active installs, 3.8★ (49 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mailgun
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