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wp.org search vs our merit ranking: “change mail sender name”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “change mail sender name”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Change Default Email Sender Name shows at wp.org #3 but places #18 on merit, a gap of 15 places. Its 100+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution places #12 on merit, 4.8★ from 251 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #2 wp.org ranks it 1 place below merit 2 WP Change Email Sender 10K+ · 4.9★ (10) wp.org #1 wp.org ranks it 1 place above merit 3 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #6 ↑2 wp.org ranks it 3 places below merit 4 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1,205) wp.org #7 wp.org ranks it 3 places below merit 5 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1,170) wp.org #11 ↑4 wp.org ranks it 6 places below merit 6 VS Contact Form 6K+ · 4.8★ (50) wp.org #8 ↑1 wp.org ranks it 2 places below merit 7 Change Mail Sender 20K+ · 4.4★ (18) wp.org #5 wp.org ranks it 2 places above merit 8 Back In Stock Notifier for WooCommerce | WooCommerce Waitlist Pro 20K+ · 4.7★ (122) wp.org #12 ↑4 wp.org ranks it 4 places below merit 9 Meow Mailer – Free SMTP, Everything Included 1K+ · 5.0★ (26) wp.org #10 wp.org ranks it 1 place below merit 10 Change Sender Email – From Name and From Address 500+ · 5.0★ (5) wp.org #4 wp.org ranks it 6 places above merit 11 Contact Form Clean and Simple 7K+ · 4.7★ (195) wp.org #19 wp.org ranks it 8 places below merit 12 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (251) wp.org #23 ↑1 wp.org ranks it 11 places below merit 13 Payment Button for PayPal 4K+ · 4.5★ (40) wp.org #15 ↓3 wp.org ranks it 2 places below merit 14 Send Emails with Mandrill 6K+ · 5.0★ (11) wp.org #13 ↑1 wp.org ranks it 1 place above merit 15 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #20 wp.org ranks it 5 places below merit 16 GD Mail Queue 700+ · 5.0★ (11) wp.org #16 ↑1 17 Mailgun for WordPress 70K+ · 3.8★ (49) wp.org #22 ↓1 wp.org ranks it 5 places below merit 18 Change Default Email Sender Name 100+ · 0.0★ (0) wp.org #3 wp.org ranks it 15 places above merit 19 Bit SMTP – Easy SMTP Solution with Email Logs 2K+ · 3.9★ (15) wp.org #14 wp.org ranks it 5 places above merit 20 Post Status Notifier Lite 700+ · 3.9★ (17) wp.org #17 ↑1 wp.org ranks it 3 places above merit 21 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #24 ↓1 wp.org ranks it 3 places below merit 22 SendForce Mail SMTP Relay – SMTP and Email API 20+ · 5.0★ (2) wp.org #9 ↑2 wp.org ranks it 13 places above merit 23 Static Mail Sender Configurator 10+ · 0.0★ (0) wp.org #18 wp.org ranks it 5 places above merit 24 Lettermint 500+ · 5.0★ (1) wp.org #21 ↑1 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.