Master Post Advert
by m_i_n · Uncategorized
Display advertising between the introduction and post content.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
1K+
≈1.6K estimated
Momentum
+32%
downloads vs prior 30d
Biggest opportunity: “ad”, “adsense” and “advert” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →2.3%
of downloads still active
At least 1K of 43.7K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,765 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.2.39, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3259 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.2.39; the current branch is 6.8
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: Last updated 3259 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ad your tag | Not in the top 24 | ||
| adsense your tag | Not in the top 24 | ||
| advert your tag | Not in the top 24 | ||
| advertisement your tag | Not in the top 24 | ||
| post your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “ad”, “adsense” and “advert” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 224 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
11.6y ago
latest release · v1.0.2 · 7 Apr 2015
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 8 months ago; the previous band took 22 months to cross, which places it about 63% of the way through.
Install history since 23 Mar 2015
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Display advertising between the introduction and post content."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 1 FAQ entries are headings, not questions ("Installation Instructions").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 3 headings and 1 list.
- ! Enough to quote 267 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "adsense", "advertisement" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-03-01 2K+ → 1K+ down after 663 days in tier
- 2024-05-07 3K+ → 2K+ down after 1 days in tier
- 2024-05-06 2K+ → 3K+ up after 1 days in tier
- 2024-05-05 3K+ → 2K+ down after 1 days in tier
- 2024-05-04 2K+ → 3K+ up after 1 days in tier
- 2024-05-03 3K+ → 2K+ down after 504 days in tier
- 2022-12-16 4K+ → 3K+ down after 1 days in tier
- 2022-12-15 3K+ → 4K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Floating Ads Bottom 2K+ installs · 4.1★ · 2 shared tags C -
Easy Google Adsense and Banner Ads Manager – AdsforWP 1K+ installs · 4.4★ · 2 shared tags A -
In-Post Ads 500+ installs · 4.1★ · 2 shared tags D -
Sticky Ads Lightweight 300+ installs · 3.9★ · 2 shared tags B -
Ads for Genesis 200+ installs · 4.1★ · 2 shared tags A -
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Master Post Advert into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/master-post-advert" width="480" height="300" style="border:0" loading="lazy" title="Master Post Advert — Plugin Pulse"></iframe> Master Post Advert: 1K+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/master-post-advert
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