Menu Item Duplicator
by mathieuhays · Admin & Utilities
Allow you to duplicate menu items and their sub-elements in Appearance > Menus
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 82/100
no flags
Active installs
2K+
≈2.5K estimated
Momentum
+26%
low volume, under 1,000 downloads a month
Biggest opportunity: Add “sub menu”, “items” and “menu items” to your wp.org tags. You rank #10, #11 and #11 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
82 health vs 56 average across 5,902 Admin & Utilities plugins
Install conversion
How it's measured →11%
of downloads still active
At least 2K of 18.7K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 73 days ago
Tested up to WordPress 7.1.0, the current branch or newer
3.8★ over 13 reviews, weighted for review count to 4.0★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 22d
27%
Breadth
of keywords climbing, 22d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| item | #2 | #5 | 0 |
| menu item | #2 | #9 | up 1 |
| duplicator | #7 | #15 | down 1 |
| items | #11 | #16 | up 1 |
| menu items | #11 | #18 | down 1 |
| duplicate menu | #14 | #21 | 0 |
| sub menu | #10 | #19 | 0 |
| item menu | #6 | #13 | down 1 |
| appearance | #21 | #24 | down 3 |
| sub | #23 | #23 | up 1 |
| appearance menu | #18 | #22 | 0 |
| duplicate your tag | Not in the top 24 | ||
| menu your tag | Not in the top 24 | ||
| navigation your tag | Not in the top 24 | ||
12 searches this plugin appeared in over the last 90 days, 11 listed. 1 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “sub menu”, “items” and “menu items” to your wp.org tags. You rank #10, #11 and #11 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 445 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v1.0.2 · 5 Jun 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 24 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 9 Dec 2019
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.2 Release Date – 24 February 2022 Fix an issue where the “new tab” checkbox would always be checked when an item is duplicated 1.0.2
- — Version 1.0.1 Release Date – 23 February 2022 Fix missing description when duplicating 1.0.1
- — Version 1.0.0 Release Date – 15 October 2018 Initial release 1.0.0
Languages
via translate.wordpress.orgTranslated into 2 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Allow you to duplicate menu items and their sub-elements in Appearance > Menus"
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 90 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 2 of 3 tags appear in the text; "navigation" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-17 3K+ → 2K+ down after 24 days in tier
- 2024-10-24 2K+ → 3K+ up after 751 days in tier
- 2022-10-04 1K+ → 2K+ up after 467 days in tier
- 2021-06-24 600+ → 1K+ up after 115 days in tier
- 2021-03-01 300+ → 600+ up after 131 days in tier
- 2020-10-21 200+ → 300+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Max Mega Menu 300K+ installs · 4.8★ · 2 shared tags A -
Menu Image, Icons made easy 100K+ installs · 4.5★ · 2 shared tags B - D Duplicate Menu 100K+ installs · 4.5★ · 2 shared tags B
-
Float menu – awesome floating side menu 30K+ installs · 4.3★ · 2 shared tags A - E Exclude Pages 20K+ installs · 4.7★ · 2 shared tags D
-
Flexy Breadcrumb 10K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Menu Item Duplicator into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/menu-item-duplicator" width="480" height="300" style="border:0" loading="lazy" title="Menu Item Duplicator — Plugin Pulse"></iframe> Menu Item Duplicator: 2K+ active installs, 3.8★ (13 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/menu-item-duplicator
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.