Menu Image, Icons made easy
by Rui Guerreiro · Admin & Utilities
Also makes 3 other plugins · 170K+ installs across the portfolio →
Adds an image or icon in the menu items. You can choose the position of the image (after, before, above, below) or even hide the menu item title.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 71/100
Stale
Active installs
100K+
≈180K estimated
Momentum
+30%
downloads vs prior 30d
Biggest opportunity: Swap “icons” and “image” for “image icons” and “menu image”. “icons” isn't earning its slot: you're not in the first 24 results for its own search. “image icons” sits at #12 untagged, close enough for a declared tag to move it up. “image” isn't earning its slot: you're not in the first 24 results for its own search. “menu image” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
71 health vs 56 average across 5,904 Admin & Utilities plugins
Install conversion
How it's measured →4.7%
of downloads still active
At least 100K of 2.1M lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Support resolution
Updated 471 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 7.1
4.5★ over 123 reviews, weighted for review count to 4.4★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.8
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| image icons | #12 | #14 | down 3 |
| menu image | #15 | #16 | 0 |
| nav image | #7 | #8 | down 1 |
| nav menu your tag | #21 | #13 | down 2 |
| nav menu items edit | #13 | #11 | 0 |
| nav icon | #21 | #15 | down 6 |
| easy remove item menu | #21 | #20 | down 3 |
| custom nav menu | #23 | #14 | up 1 |
| icons your tag | Not in the top 24 | ||
| image your tag | Not in the top 24 | ||
| menu your tag | Not in the top 24 | ||
| navigation your tag | Not in the top 24 | ||
18 searches this plugin appeared in over the last 90 days, 8 listed. 10 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “icons” and “image” for “image icons” and “menu image”. “icons” isn't earning its slot: you're not in the first 24 results for its own search. “image icons” sits at #12 untagged, close enough for a declared tag to move it up. “image” isn't earning its slot: you're not in the first 24 results for its own search. “menu image” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 69.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.3y ago
latest release · v3.13 · 20 Jul 2025
27
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 60% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100K+”. Our estimate pins where the real number sits.
Crossed into this band 6.9 years ago; a band this size takes about a year or more to cross, which places it about 80% of the way through.
Install history since 21 Sep 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ accumind1.7y ago
The plugin does not actually scale the images in the menu and displays them only in full size.
Read on wp.org ↗ - ★★★★★ ozonodigital2.3y ago
Pésimo, parace un virus… daña todo y no se deja desinstalar This topic was modified 2 years ago by ozonodigital.
Read on wp.org ↗ - ★★★★★ demoos2.8y ago
Its the only image menu which worked for me. Easy to set up. My wishes: would be good to can change the image on active status. Thanks.
Read on wp.org ↗ - ★★★★★ Stefan Pejcic3.4y ago
Tried a couple of plugins for adding menu images, so far only this one worked for me. Also the support is top-notch. Overall a 5-star plugin!
Read on wp.org ↗ - ★★★★★ deborahcooley3.4y ago
Seems unfinished. Bit surprised to see they it’s a paid plugin with a free version. I wouldn’t pay.Beware: You need to save every menu item before being able to add an image. Then a hover appears that you can use to insert an image.However, hiding the menu item title doesn’t work on mobile, so you get both menu item title + image.Annoying.I chose another plugin that had far more features, had no paid plans, looks good, and works flawlessly.
Read on wp.org ↗ - ★★★★★ kreatur4.2y ago
Good easy to use plugin, developer is very helpful.
Read on wp.org ↗ - ★★★★★ phalancs4.3y ago
Nice idea, but the interface is totally weird and nonstandard. Also, I could not get it to work properly. If you like “go pro nags” – go for it.
Read on wp.org ↗ - ★★★★★ primenerd4.4y ago
Really great plugin for adding images and icons to your menu’s. Very simple to use and many great options as well. One of the best for sure.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.13 Fix! – Adjust image size on preview Improvment! – Update Freemius SDK 3.13
- — Version 3.12 Fix! – Compatibility with WP 6.7 Improvment! – Update Freemius SDK 3.12
- — Version 3.11 Fix – Security fix Fix – Update Freemius SDK 3.11
- — Version 3.10 Fix – Update Freemius SDK 3.10
- — Version 3.0.9 Fix – Added Compatibility with latest WordPress Fix – Update Freemius SDK 3.0.9
- — Version 3.0.8 Fix – Added new capability check 3.0.8
Security history
via Wordfence IntelligenceAll 5 disclosed vulnerabilities are patched in the current version (3.13). Sites still on an older version should update.
- Patched Medium · 6.1 Freemius <= 2.10.1 - Reflected DOM-Based Cross-Site Scripting via url Parameter ↗2026-04-30 CVE-2024-13362 Improper Neutralization of Input During Web Page Generation Affects <= 3.12 Patched in 3.13
- Patched Medium · 4.4 Menu Image, Icons made easy <= 3.10 - Authenticated (Administrator+) Stored Cross-Site Scripting via settings ↗2023-12-19 CVE-2023-50826 Improper Neutralization of Input During Web Page Generation Affects <= 3.10 Patched in 3.11
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 2.9.2 - 3.0.9 Patched in 3.10
- 2022-03-07 CVE-2022-0450 Improper Neutralization of Input During Web Page Generation Affects < 3.0.8 Patched in 3.0.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 74 languages, 13 at 90% or more
Plus 50 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds an image or icon in the menu items. You can choose the position of the image (after, before, above, be..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 10 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you need"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Stripe.
- ✓ Headings and lists 2 headings and 3 lists.
- ✓ Enough to quote 1,676 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "nav menu" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2019-12-14 90K+ → 100K+ up after 69 days in tier
- 2019-10-06 80K+ → 90K+ up after 339 days in tier
- 2018-11-01 70K+ → 80K+ up after 245 days in tier
- 2018-03-01 60K+ → 70K+ up after 172 days in tier
- 2017-09-10 50K+ → 60K+ up after 82 days in tier
- 2017-06-20 40K+ → 50K+ up after 335 days in tier
- 2016-07-20 30K+ → 40K+ up after 124 days in tier
- 2016-03-18 20K+ → 30K+ up after 213 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- N Nav Menu Images 6K+ installs · 4.1★ · 3 shared tags D
-
Max Mega Menu 300K+ installs · 4.8★ · 2 shared tags A -
User Menus – Nav Menu Visibility 80K+ installs · 4.9★ · 2 shared tags A -
Nav Menu Roles 70K+ installs · 4.9★ · 2 shared tags A -
Float menu – awesome floating side menu 30K+ installs · 4.3★ · 2 shared tags A - E Exclude Pages 20K+ installs · 4.7★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Menu Image, Icons made easy into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/menu-image" width="480" height="300" style="border:0" loading="lazy" title="Menu Image, Icons made easy — Plugin Pulse"></iframe> Menu Image, Icons made easy: 100K+ active installs, 4.5★ (123 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/menu-image
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