Add menu separators to navigation
by Mark Howells-Mead · Admin & Utilities
Also makes 10 other plugins · 1.6K+ installs across the portfolio →
Allow separator (HR / line) and unlinked, text-only entries in WordPress' classic navigation menus.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 71/100
Few reviews
Active installs
900+
≈950 estimated
Momentum
+37%
downloads vs prior 30d
Biggest opportunity: Swap “menu” and “navigation” for “add menu” and “customisation”. “menu” isn't earning its slot: you're not in the first 24 results for its own search. “add menu” sits at #21 untagged, close enough for a declared tag to move it up. “navigation” isn't earning its slot: you're not in the first 24 results for its own search. “customisation” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
71 health vs 56 average across 5,896 Admin & Utilities plugins
Install conversion
How it's measured →5.4%
of downloads still active
At least 900 of 16.7K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,189 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 334 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.0, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-1.0
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| sayhellogmbh your tag | #2 | #3 | 0 |
| separator your tag | #3 | #11 | down 1 |
| add menu | #21 | #24 | 0 |
| customisation | #24 | #22 | down 2 |
| classic menus | #18 | #21 | down 1 |
| line menu | #18 | #22 | — |
| menu your tag | Not in the top 24 | ||
| navigation your tag | Not in the top 24 | ||
| wp nav menu your tag | Not in the top 24 | ||
10 searches this plugin appeared in over the last 90 days, 6 listed. 4 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “menu” and “navigation” for “add menu” and “customisation”. “menu” isn't earning its slot: you're not in the first 24 results for its own search. “add menu” sits at #21 untagged, close enough for a declared tag to move it up. “navigation” isn't earning its slot: you're not in the first 24 results for its own search. “customisation” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 229 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
5.1y ago
latest release · v2.1.3 · 9 Sep 2021
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 93% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 6 Dec 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ siljerud5.7y ago
Very easy to install and use. A real time-saver.
Read on wp.org ↗ - ★★★★★ holgerhubbs9.3y ago
I need something, I search for it and boom… it’s here! Thank you for this plugin, exactly what I wanted.
Read on wp.org ↗ - ★★★★★ mikechalmers9.8y ago
Worked well right away. Thanks
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 5.8.1
Languages
via translate.wordpress.orgTranslated into 2 languages, 2 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Allow separator (HR / line) and unlinked, text-only entries in WordPress' classic navigation menus."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Block editor.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 1,058 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "sayhellogmbh" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-07 1K+ → 900+ down after 2 days in tier
- 2026-04-05 900+ → 1K+ up after 2 days in tier
- 2026-04-03 1K+ → 900+ down after 1 days in tier
- 2026-04-02 900+ → 1K+ up after 3 days in tier
- 2026-03-30 1K+ → 900+ down after 2 days in tier
- 2026-03-28 900+ → 1K+ up after 1 days in tier
- 2026-03-27 1K+ → 900+ down after 3 days in tier
- 2026-03-24 900+ → 1K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Max Mega Menu 300K+ installs · 4.8★ · 2 shared tags A -
Menu Image, Icons made easy 100K+ installs · 4.5★ · 2 shared tags B -
Float menu – awesome floating side menu 30K+ installs · 4.3★ · 2 shared tags A - E Exclude Pages 20K+ installs · 4.7★ · 2 shared tags D
-
Flexy Breadcrumb 10K+ installs · 4.4★ · 2 shared tags A - M Menu Duplicator 10K+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Add menu separators to navigation into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mhm-menu-separator" width="480" height="300" style="border:0" loading="lazy" title="Add menu separators to navigation — Plugin Pulse"></iframe> Add menu separators to navigation: 900+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/mhm-menu-separator
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