Microsoft Clarity
by Microsoft · Analytics
Also makes 1 other plugin · 204K+ installs across the portfolio →
How do you make your website great? Clarity can help you quickly see what's working on your site and where people get stuck.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
200K+
≈220K estimated
Momentum
-35%
downloads vs prior 30d
Biggest opportunity: Add “heatmaps”, “behavior” and “user behavior” to your wp.org tags. You rank #7, #22 and #22 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
87 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →6.6%
of downloads still active
At least 200K of 3.1M lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 28 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 9 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.5★ over 14 reviews, smoothed to 4.19★ and held back under 25 reviews
3 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
-0.1
Velocity
places per keyword, 28d
33%
Breadth
of keywords climbing, 28d
+0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| microsoft your tag | #1 | #3 | 0 |
| microsoft clarity | #1 | #3 | 0 |
| clarity your tag | #1 | #2 | 0 |
| behavioral analytics your tag | #1 | #2 | 0 |
| recordings | #2 | #5 | up 1 |
| session recording | #2 | #4 | up 1 |
| heatmaps | #7 | #13 | down 1 |
| heatmap | #8 | #14 | down 1 |
| where | #21 | #21 | down 3 |
| people | #23 | #24 | 0 |
| behavior | #22 | #24 | up 1 |
| user behavior | #22 | #22 | down 3 |
| insights | #24 | #21 | down 6 |
59 searches this plugin appeared in over the last 90 days, 13 listed. 46 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “heatmaps”, “behavior” and “user behavior” to your wp.org tags. You rank #7, #22 and #22 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 412.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
28
releases in the last 12 months
9d ago
latest release · v0.10.37 · 23 Oct 2026
54
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 95% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago and the previous band took 21 months to cross, so the real count is still just over 200K.
At the current install trend, crossing 300K+ in roughly 218 days.
Install history since 12 Jun 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ smeckdesigns5mo ago
Installed the plugin, finished the setup.Came back to the dashboard and only got a message saying there’s an update, but clicking it only shows another message that the update has failed, even reinstalling the latest version still doesn’t help.
Read on wp.org ↗ - ★★★★★ agenciawebsites12mo ago
Very nice free solution for data analysis
Read on wp.org ↗ - ★★★★★ Ron the Web Guy1.1y ago
Great plugin and nice Clarity dashboard showing lots of insights into users/visitors and what they actually do you your website. Would be nice if the “changelog” had more details if/when changes are made. 🙂
Read on wp.org ↗ - ★★★★★ CoolHappy1.6y ago
Clarity Very helpful tool! you can see how visitors use your website. It records user sessions and provides heatmaps so you can understand what people are clicking, where they scroll, and how they interact with your site.Essential tool for website owners.
Read on wp.org ↗ - ★★★★★ trainingcity2.5y ago
I’ve been a long, long time user of Google Analytics and it is a great tool, but this new offering from Microsoft, along with their “index now” plugin and all the new features in Bing webmaster tools is very, very impressive. Clarity was a breeze to install and setup, it quickly link to my Google Analytics and was processing site visotr data in minutes. Highly recommended and seems to have no discernable negative impact on site performance. This topic was modified 2 years, 2 months ago by trainingcity.
Read on wp.org ↗ - ★★★★★ kryoz5072.5y ago
You can use plugin or put the code of clarity in the website.
Read on wp.org ↗ - ★★★★★ webphilosopher3.0y ago
I have been doing analytics for years and this is a great plugin that gives great insights. I love the heatmap feature.
Read on wp.org ↗ - ★★★★★ zepolo3.7y ago
Contrairement a ce qui est indiqué dans un autre commentaire, le plugin ne se contente pas d’ajouter le code de suivi. Il y a une super intégration des statistiques dans le tableau de bord de wordpress. Tout se synchronise parfaitement bien à l’administration lorsqu’on a crée un compte au préalable. Outil gratuit et très pointu, les données obtenues sont très utiles. Bravo
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (0.10.37). Sites still on an older version should update.
- 2021-10-18 CVE-2021-33850 Improper Neutralization of Input During Web Page Generation Affects <= 0.3 Patched in 0.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "How do you make your website great? Clarity can help you quickly see what's working on your site and where..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,239 characters of description.
- ✓ Tags match the text 2 of 3 tags appear in the text; "microsoft" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-04 100K+ → 200K+ up after 639 days in tier
- 2024-09-03 90K+ → 100K+ up after 66 days in tier
- 2024-06-29 80K+ → 90K+ up after 63 days in tier
- 2024-04-27 70K+ → 80K+ up after 66 days in tier
- 2024-02-21 60K+ → 70K+ up after 77 days in tier
- 2023-12-06 50K+ → 60K+ up after 78 days in tier
- 2023-09-19 40K+ → 50K+ up after 117 days in tier
- 2023-05-25 30K+ → 40K+ up after 127 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
ICS Calendar 10K+ installs · 4.8★ · 1 shared tag A -
WPO365 | MICROSOFT 365 GRAPH MAILER 10K+ installs · 4.7★ · 1 shared tag A -
WPO365 | SEAMLESS WORDPRESS + MICROSOFT INTEGRATION (WPO365 | LOGIN) 10K+ installs · 4.9★ · 1 shared tag A -
Microsoft Advertising Universal Event Tracking (UET) 4K+ installs · 3.8★ · 1 shared tag B -
MSN Partner Hub 1K+ installs · 3.6★ · 1 shared tag C -
miniOrange Embed Files for SharePoint/OneDrive 700+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Microsoft Clarity into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/microsoft-clarity" width="480" height="300" style="border:0" loading="lazy" title="Microsoft Clarity — Plugin Pulse"></iframe> Microsoft Clarity: 200K+ active installs, 4.5★ (14 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/microsoft-clarity
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