MMWW
by OllieJones · Uncategorized
Also makes 5 other plugins · 61.5K+ installs across the portfolio →
Media Metadata Workflow Wizard: Integrate your media metadata workflow with WordPress's Media Library
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 75/100
no flags
Active installs
200+
≈220 estimated
Momentum
+30%
downloads vs prior 30d
Biggest opportunity: Swap “audio”, “exif” and “images” for “photoblog”, “longitude” and “latitude”. “audio” isn't earning its slot: you're not in the first 24 results for its own search. “photoblog” sits at #5 untagged, close enough for a declared tag to move it up. “exif” isn't earning its slot: you're not in the first 24 results for its own search. “longitude” sits at #23 untagged, close enough for a declared tag to move it up. “images” isn't earning its slot: you're not in the first 24 results for its own search. “latitude” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
75 health vs 58 average across 25,753 Uncategorized plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 200 of 12K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 279 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.5★ over 11 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.6
Velocity
places per keyword, 26d
8%
Breadth
of keywords climbing, 26d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| yapb | #1 | #1 | 0 |
| iptc your tag | #7 | #7 | 0 |
| photoblog | #5 | #5 | 0 |
| longitude | #23 | #12 | down 4 |
| latitude | #24 | #13 | down 4 |
| audio your tag | Not in the top 24 | ||
| exif your tag | Not in the top 24 | ||
| images your tag | Not in the top 24 | ||
| metadata your tag | Not in the top 24 | ||
49 searches this plugin appeared in over the last 90 days, 5 listed. 44 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “audio”, “exif” and “images” for “photoblog”, “longitude” and “latitude”. “audio” isn't earning its slot: you're not in the first 24 results for its own search. “photoblog” sits at #5 untagged, close enough for a declared tag to move it up. “exif” isn't earning its slot: you're not in the first 24 results for its own search. “longitude” sits at #23 untagged, close enough for a declared tag to move it up. “images” isn't earning its slot: you're not in the first 24 results for its own search. “latitude” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 6 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
9mo ago
latest release · v2.0.0 · 26 Jan 2026
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 11 months ago and the previous band took 5.3 years to cross, so the real count is still just over 200.
Install history since 19 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ FolioVision2.8y ago
In many ways, MMWW is the greatest plugin ever written, smoothly moving jpeg metadata into WordPress fields. I use all WordPress fields on my soccer site. MMWW is the missing link between EXIF, IPTC and WordPress MediaLibrary. It’s exactly the sort of technology which should be built into the core of WordPress, but since it’s not – a huge thanks to Oliver Jones. Amazingly resilient coding. Very little has been changed in the last eight years in MMWW yet still MMWW runs reliably.
Read on wp.org ↗ - ★★★★★ Veritaserum10.7y ago
This a smart piece of work with potential and its own Github. I have found so many uses for the data that piggy-backs in on photos, and this interface between WordPress and the image meta-verse is the only phone call you need to make.
Read on wp.org ↗ - ★★★★★ tosca3011.2y ago
Very easy to use, and it works like a charm!
Read on wp.org ↗ - ★★★★★ Anonymous User 1426365111.5y ago
It was an excellent plugin. But with the latest update it got broken – images are uploaded under the date of upload rather than date of creation (despite the settings). Tags and copyright line are now uploaded into the “upper” description area rather than the “bottom” one. PS: By the look of it this plugin is unfortunately an abandonware now. It’s a pity since there is no alternative.
Read on wp.org ↗ - ★★★★★ gregpooleuk11.5y ago
This has added metadata perfectly as captions for my library images. When I asked if it would be possible to add code for the image (attachment) id to appear in the caption he included that in the latest upgrade. A great plugin… thanks Ollie
Read on wp.org ↗ - ★★★★★ pooriast12.8y ago
Very useful plugin for media management and SEO
Read on wp.org ↗ - ★★★★★ tomasbulva13.3y ago
This plugin does exactly what I need. Works great, very stable. No need any extra interaction or additional settings. Everything is automatic.
Read on wp.org ↗ - ★★★★★ kevinfraser13.4y ago
I have not been able to find anything until MMWW 1.0.2 that correctly retrieved metadata from PDFs imported to the WordPress Media Library. Simple, easy to understand, and works. Thanks, Ollie!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Media Metadata Workflow Wizard: Integrate your media metadata workflow with WordPress's Media Library"
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you want", "if you need").
- ✓ Names what it works with Mentions Google Maps, Jetpack, Zoom.
- ✓ Headings and lists 13 headings and 4 lists.
- ✓ Enough to quote 12,300 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-12 100+ → 200+ up after 1941 days in tier
- 2020-08-19 300+ → 100+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SEO Media Manager 5K+ installs · 4.4★ · 2 shared tags A -
WP Term Images 2K+ installs · 4.2★ · 2 shared tags A -
WP Strip Image Metadata 500+ installs · 4.1★ · 2 shared tags D -
EXIF Remover 500+ installs · 4.1★ · 2 shared tags B -
Autoptimize 800K+ installs · 4.7★ · 1 shared tag A -
WebP Express 300K+ installs · 4.4★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for MMWW into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mmww" width="480" height="300" style="border:0" loading="lazy" title="MMWW — Plugin Pulse"></iframe> MMWW: 200+ active installs, 4.5★ (11 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/mmww
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