WP Mobile Menu – The Mobile-Friendly Responsive Menu
by Rui Guerreiro · Admin & Utilities
Also makes 3 other plugins · 170K+ installs across the portfolio →
Need some help with the mobile website experience? Need an Mobile Menu plugin that keep your mobile visitors engaged?
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
70K+
≈77K estimated
Momentum
+376%
downloads vs prior 30d
Biggest opportunity: Swap “responsive” for “sub menu”. “responsive” isn't earning its slot: it only gets you to #12. “sub menu” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 56 average across 5,896 Admin & Utilities plugins
Install conversion
How it's measured →3.0%
of downloads still active
At least 70K of 2.4M lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,186 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 37 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 256 reviews, smoothed to 4.60★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-1.2
Velocity
places per keyword, 28d
10%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mobile friendly | #1 | #1 | up 8 |
| mobile menu your tag | #1 | #1 | up 4 |
| mobile navigation | #1 | #1 | 0 |
| mobile your tag | #2 | #2 | up 15 |
| mobile website | #2 | #2 | 0 |
| mobile site | #1 | #1 | 0 |
| wordpress mobile menu | #1 | #1 | 0 |
| mobile responsive | #1 | #1 | up 12 |
| mobile responsive menu | #1 | #1 | up 5 |
| responsive mobile menu | #1 | #1 | 0 |
| responsive menu your tag | #3 | #3 | up 4 |
| sliding menus | #2 | #2 | down 1 |
| sliding menu | #2 | #2 | 0 |
| mobile friendly header | #2 | #2 | 0 |
| mobile plugin | #2 | #2 | 0 |
| menu your tag | #7 | #7 | down 1 |
| sliding | #4 | #3 | 0 |
| mobile top up | #3 | #3 | 0 |
| wordpress responsive menu | #3 | #4 | 0 |
| sub menu | #5 | #5 | down 1 |
271 searches this plugin appeared in over the last 90 days, 20 listed. 205 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “responsive” for “sub menu”. “responsive” isn't earning its slot: it only gets you to #12. “sub menu” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “responsive”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 84.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
1mo ago
latest release · v2.9 · 24 Sep 2026
51
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 70% of the way through.
Install history since 24 Nov 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ seemaxrun12mo ago
I have been fighting my theme and code forever and a year to get a mobile menu to work (and failing). Then I found your plugin and installed it and have a clean working mobile menu up and running like magic. You rock.
Read on wp.org ↗ - ★★★★★ mitamacro1.1y ago
I’m absolutely delighted with this plugin and truly impressed by the outstanding support I received. All issues were resolved in record time thanks to Rui Guerreiro, whose deep knowledge, professionalism, and kindness went far beyond my expectations. He handled every challenge with patience and expertise, making the entire experience smooth and enjoyable. This praise comes from someone in Serbia, and as we Serbs are known for being very detail-oriented and precise in everything we do — I can confidently say this plugin and support deserve the highest recommendation.
Read on wp.org ↗ - ★★★★★ BF1.1y ago
The search menu does not work. I bought the professional version in order to get support for this issue. I emailed multiple times over weeks and never got a reply. Professional is supposed to include support. It’s the only reason I bought it They do not support the product. Zip. Nothing. This topic was modified 10 months, 1 week ago by BF.
Read on wp.org ↗ - ★★★★★ Shoorf2.0y ago
Hello! The plugin is useful, but unfortunately very buggy. If you press Enter in any input on the plugin settings page in the admin panel instead of saving via the button, demo data will be automatically loaded, which cancels any user settings and forces you to import a backup (if it was made by the user) rude quick fix (broke demo import):./includes/class-wp-mobile-menu-core.php:983-if ( isset( $_REQUEST[‘demo’] ) && $security == 1 ) {+if ( isset( $_REQUEST[‘notexistparameter’] ) && $security == 1 ) {
Read on wp.org ↗ - ★★★★★ EAC20152.1y ago
If you get the Demo, you can’t get rid of it even if you remove the plugin. And if you just touch the demo button, it imports it. No warning or confirmation. I cleared every cache from my server and my devices and the changes the plugin made were still there. I finally deleted the plugin, but its settings were still there! It had made permanent changes to my site. I was able to restore to a backup, but this should not happen. Most plugins have a way to remove all settings when you delete. This does not. Beware of this. That said, the rest of the plugin is really good and much better and easier than others. I tried several others after deleting this one, and none were as good in terms of set up and look with the least effort. I reinstalled it and made sure not to click Demo. You’re safe if you don’t click on Demo unless you really want it!
Read on wp.org ↗ - ★★★★★ fozz662.5y ago
So many businesses, across all sectors, fail to communicate effectively and in the world of digital tech it is most frustrating if programming issues are holding up development… no matter the size of your project. In a world where we have more means of communication than ever before, it is refreshing to deal with a company such as FRESHLIGHT who values communication as being one of THE most important ingredients in the growth of their business. No hesitation on my part to thoroughly recommend them!
Read on wp.org ↗ - ★★★★★ litalerts2.6y ago
We were struggling formatting the mobile menu using the them we had selected. We didn’t want to change themes because everything else was working perfectly. We tried this mobile menu and we’re up and running with a slick mobile menu within an hour or so. We ran into a snag on one page and reached out to support. Not only was the support fast, but they stuck with us until we figured out a solution. They went as far as providing us the exact code to use to resolve the issue and helped us troubleshoot as we implemented.
Read on wp.org ↗ - ★★★★★ stylise3.0y ago
Auto-hides various header elements with no ability to disable. After changing a basic setting after a plugin update, it broke some of the previous functionality. Limited to no free support.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.8.8 New! – SVG icons that will load faster Improvment! – Update Freemius SDK 2.8.8
- — Version 2.8.7 Improvment! – Update Freemius SDK 2.8.7
- — Version 2.8.6 Fix! – Home logo URL Text Fix! – Compatibility with WP 6.7 Improvment! – Update Freemius SDK 2.8.6
- — Version 2.8.5 Fix! – Security fix 2.8.5
- — Version 2.8.4.4 Fix! – Security fix 2.8.4.4
- — Version 2.8.4.3 Fix! – Security fix Improvment! – Update Freemius SDK 2.8.4.3
Security history
via Wordfence IntelligenceAll 9 disclosed vulnerabilities are patched in the current version (2.9). Sites still on an older version should update.
- Patched Medium · 6.1 Mobile Menu 2.7.4 - 2.8.8 - Cross-Site Request Forgery to Stored Cross-Site Scripting ↗2026-09-28 CVE-2026-91832 Improper Neutralization of Input During Web Page Generation Affects 2.7.4 - 2.8.8 Patched in 2.9
- Patched Medium · 6.1 Freemius <= 2.10.1 - Reflected DOM-Based Cross-Site Scripting via url Parameter ↗2026-04-30 CVE-2024-13362 Improper Neutralization of Input During Web Page Generation Affects <= 2.8.6 Patched in 2.8.7
- Patched Medium · 5.4 WP Mobile Menu – The Mobile-Friendly Responsive Menu <= 2.8.4.2 - Authenticated (Contributor+) Stored Cross-Site Scripting via Image Alt ↗2024-06-06 CVE-2024-3987 Improper Neutralization of Input During Web Page Generation Affects <= 2.8.4.2 Patched in 2.8.4.3
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects 2.4 - 2.8.3 Patched in 2.8.4
- 2021-08-09 CVE-2021-24435 Improper Neutralization of Input During Web Page Generation Affects <= 2.8.2.2 Patched in 2.8.2.3
- 2019-02-25 Missing Authorization Affects < 2.7.3 Patched in 2.7.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Languages
via translate.wordpress.orgTranslated into 14 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Need some help with the mobile website experience? Need an Mobile Menu plugin that keep your mobile visitor..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Stripe.
- ✓ Headings and lists 5 headings and 5 lists.
- ✓ Enough to quote 2,520 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-13 80K+ → 70K+ down after 227 days in tier
- 2025-11-28 90K+ → 80K+ down after 515 days in tier
- 2024-07-01 100K+ → 90K+ down after 772 days in tier
- 2022-05-21 90K+ → 100K+ up after 332 days in tier
- 2021-06-23 80K+ → 90K+ up after 115 days in tier
- 2021-02-28 70K+ → 80K+ up after 96 days in tier
- 2020-11-24 60K+ → 70K+ up after 415 days in tier
- 2019-10-06 50K+ → 60K+ up after 226 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Responsive Menu 30K+ installs · 4.2★ · 4 shared tags A -
Max Mega Menu 300K+ installs · 4.8★ · 3 shared tags A -
QuadMenu – Mega Menu 10K+ installs · 4.5★ · 3 shared tags A -
ShiftNav – Responsive Mobile Menu 10K+ installs · 4.5★ · 3 shared tags B -
SlickNav Mobile Menu 3K+ installs · 4.5★ · 3 shared tags A -
Mobile Menu Builder for WordPress 500+ installs · 4.4★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for WP Mobile Menu – The Mobile-Friendly Responsive Menu into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mobile-menu" width="480" height="300" style="border:0" loading="lazy" title="WP Mobile Menu – The Mobile-Friendly Responsive Menu — Plugin Pulse"></iframe> WP Mobile Menu – The Mobile-Friendly Responsive Menu: 70K+ active installs, 4.7★ (256 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mobile-menu
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