Social Proof Popups & Real-Time Notifications – Herd Effects
by Wow-Company · Social
Also makes 22 other plugins · 93.5K+ installs across the portfolio →
Boost conversions with real-time social proof popups and user activity notifications, encouraging visitor actions on your WordPress site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
no flags
Active installs
900+
≈990 estimated
Momentum
-11%
downloads vs prior 30d
Biggest opportunity: Swap “conversion boost”, “popup notifications” and “user activity” for “proof”, “real time” and “effects”. “conversion boost” isn't earning its slot: you're not in the first 24 results for its own search. “proof” sits at #12 untagged, close enough for a declared tag to move it up. “popup notifications” isn't earning its slot: you're not in the first 24 results for its own search. “real time” sits at #23 untagged, close enough for a declared tag to move it up. “user activity” isn't earning its slot: you're not in the first 24 results for its own search. “effects” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 58 average across 1,834 Social plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 900 of 61.4K lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 67 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.9★ over 15 reviews, smoothed to 4.05★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
12%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| real time notifications your tag | #5 | #15 | 0 |
| proof | #12 | #22 | 0 |
| social proof your tag | #16 | #24 | down 1 |
| social proof popup | #6 | #16 | down 1 |
| real time | #23 | #21 | — |
| effects | #24 | #22 | 0 |
| social activity counter | #9 | #16 | down 1 |
| social proof notification | #10 | #21 | 0 |
| conversion boost your tag | Not in the top 24 | ||
| popup notifications your tag | Not in the top 24 | ||
| user activity your tag | Not in the top 24 | ||
34 searches this plugin appeared in over the last 90 days, 8 listed. 26 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “conversion boost”, “popup notifications” and “user activity” for “proof”, “real time” and “effects”. “conversion boost” isn't earning its slot: you're not in the first 24 results for its own search. “proof” sits at #12 untagged, close enough for a declared tag to move it up. “popup notifications” isn't earning its slot: you're not in the first 24 results for its own search. “real time” sits at #23 untagged, close enough for a declared tag to move it up. “user activity” isn't earning its slot: you're not in the first 24 results for its own search. “effects” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “social proof”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
5mo ago
latest release · v6.2.5 · 20 May 2026
25
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 73% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band 37 days ago and the previous band took 18 months to cross, so the real count is still just under 1K.
Install history since 6 Jun 2017
Security history
via Wordfence IntelligenceAll 6 disclosed vulnerabilities are patched in the current version (6.2.5). Sites still on an older version should update.
- Patched Medium · 4.4 Herd Effects <= 5.2.2 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-08-21 CVE-2023-4022 Improper Neutralization of Input During Web Page Generation Affects < 5.2.3 Patched in 5.2.3
- Patched Medium · 6.1 Multiple Wow-Company Plugins (Various Versions) -- Reflected Cross-Site Scripting via 'page' parameter ↗2023-05-22 CVE-2023-2362 Improper Neutralization of Input During Web Page Generation Affects <= 5.2.1 Patched in 5.2.2
- 2022-05-16 CVE-2022-29448 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 5.2 Patched in 5.2.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Boost conversions with real-time social proof popups and user activity notifications, encouraging visitor a..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use cases"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 5 headings and 3 lists.
- ✓ Enough to quote 3,087 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("conversion boost", "popup notifications", "real-time notifications" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-24 1K+ → 900+ down after 554 days in tier
- 2025-03-19 2K+ → 1K+ down after 209 days in tier
- 2024-08-22 3K+ → 2K+ down after 107 days in tier
- 2024-05-07 4K+ → 3K+ down after 63 days in tier
- 2024-03-05 5K+ → 4K+ down after 1 days in tier
- 2024-03-04 4K+ → 5K+ up after 1 days in tier
- 2024-03-03 5K+ → 4K+ down after 379 days in tier
- 2023-02-18 4K+ → 5K+ up after 119 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Widgets for Google Reviews 1M+ installs · 4.9★ · 1 shared tag A -
Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ installs · 4.6★ · 1 shared tag A -
NotificationX – FOMO, Live Sales Notification, WooCommerce Sales Popup, GDPR, Social Proof, Announcement Banner & Floating Notification Bar 30K+ installs · 4.7★ · 1 shared tag A -
WP Google Review Slider 30K+ installs · 4.8★ · 1 shared tag A -
TrustedSite 10K+ installs · 4.1★ · 1 shared tag A -
FOMO & Social Proof Notifications by TrustPulse – Best WordPress FOMO Plugin 10K+ installs · 4.4★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Social Proof Popups & Real-Time Notifications – Herd Effects into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/mwp-herd-effect" width="480" height="300" style="border:0" loading="lazy" title="Social Proof Popups & Real-Time Notifications – Herd Effects — Plugin Pulse"></iframe> Social Proof Popups & Real-Time Notifications – Herd Effects: 900+ active installs, 3.9★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/mwp-herd-effect
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