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wp.org search vs our merit ranking: “social proof popup”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “social proof popup”, we agree with wp.org on the top plugin, and our order differs from theirs on 7 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Social Proof Popups & Real-Time Notifications – Herd Effects shows at wp.org #5 but places #16 on merit, a gap of 11 places. Its 900+ installs carry it up the search order; its 3.9★ average from 15 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #8 on merit, 4.8★ from 1,539 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2,216) wp.org #1 2 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4,359) wp.org #3 ↓1 wp.org ranks it 1 place below merit 3 Inavii Social Feed – Live Social Proof Gallery 9K+ · 5.0★ (17) wp.org #2 ↑1 wp.org ranks it 1 place above merit 4 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #6 ↓2 wp.org ranks it 2 places below merit 5 Widgets for Social Photo Feed 10K+ · 4.7★ (28) wp.org #4 ↑2 wp.org ranks it 1 place above merit 6 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #10 wp.org ranks it 4 places below merit 7 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #7 ↑1 8 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #15 ↓1 wp.org ranks it 7 places below merit 9 Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 1M+ · 4.3★ (822) wp.org #9 10 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #12 ↑3 wp.org ranks it 2 places below merit 11 Social Feed Gallery 80K+ · 4.5★ (303) wp.org #13 ↓1 wp.org ranks it 2 places below merit 12 NotificationX – FOMO, Live Sales Notification, WooCommerce Sales Popup, GDPR, Social Proof, Announcement Banner & Floating Notification Bar 30K+ · 4.8★ (230) wp.org #14 ↓1 wp.org ranks it 2 places below merit 13 ProveSource Social Proof 2K+ · 4.8★ (72) wp.org #11 wp.org ranks it 2 places above merit 14 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #21 ↓1 wp.org ranks it 7 places below merit 15 Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress 10K+ · 4.7★ (370) wp.org #20 wp.org ranks it 5 places below merit 16 Social Proof Popups & Real-Time Notifications – Herd Effects 900+ · 3.9★ (15) wp.org #5 wp.org ranks it 11 places above merit 17 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #23 ↓2 wp.org ranks it 6 places below merit 18 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #16 wp.org ranks it 2 places above merit 19 SALERT – Social Proof Notifications & Live Sales Popup 8K+ · 3.9★ (16) wp.org #8 ↓1 wp.org ranks it 11 places above merit 20 WiserNotify – Social Proof & FOMO Notifications, WooCommerce Sales Popups, Reviews & Announcement Bar 900+ · 5.0★ (29) wp.org #19 wp.org ranks it 1 place above merit 21 Flow-Flow Social Streams 7K+ · 3.3★ (100) wp.org #17 wp.org ranks it 4 places above merit 22 WP Live Social-Proof 100+ · 4.5★ (6) wp.org #24 ↓1 wp.org ranks it 2 places below merit 23 Widgets for Social Post Feed 600+ · 5.0★ (2) wp.org #22 wp.org ranks it 1 place above merit 24 My Social Feeds – bring your social content into WordPress 600+ · 5.0★ (1) wp.org #18 wp.org ranks it 6 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.