Nifty Backups – WordPress Backup & Restore
by NickDuncan · Backup
Also makes 5 other plugins · 590+ installs across the portfolio →
Fully functional free WordPress backup plugin. Backup and restore your database tables and WordPress files quickly, easily and reliably.
86 health vs 72 average across 386 Backup plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-09-16 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
179
now · peak 179
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “70+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $79–$149 a year, typical for Backup plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 70–80 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 70–80
- Category
- Backup
- Pro tier
- none detected
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 12
- Last updated
- 135 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, 1 still affects the current version.
- 2025-08-29 CVE-2025-52763 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.08 No patch available
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Backuply – Backup, Restore, Migrate and Clone 600K+ installs · 4.5★ · 3 shared tags A -
BackWPup – WordPress Backup & Restore Plugin 400K+ installs · 4.0★ · 3 shared tags A -
Total Upkeep – WordPress Backup Plugin plus Restore & Migrate by BoldGrid 50K+ installs · 4.8★ · 3 shared tags A - W WP Easy Backup 100+ installs · 3.8★ · 3 shared tags D
-
StifLi Backup Tools 60+ installs · 3.6★ · 3 shared tags B -
Backup Database 50+ installs · 4.4★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Nifty Backups – WordPress Backup & Restore into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/nifty-backups" width="480" height="300" style="border:0" loading="lazy" title="Nifty Backups – WordPress Backup & Restore — Plugin Pulse"></iframe> Nifty Backups – WordPress Backup & Restore: 70+ active installs, 5.0★ (12 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/nifty-backups