Nix Image Optimizer
by nixtool · Performance
Convert images to WebP with bulk compression, media log, watermarking, image SEO, featured image generation, and unused media cleanup.
83 health vs 68 average across 1,075 Performance plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2026-05-21 · 102 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
41
now · peak 117
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
3mo ago
latest release · v2.1.11
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2026-05-24 · 52 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ Muzahid - Kalni3mo ago
Amazing solution! It optimized my website images and improved the loading speed perfectly. I also love the WebP conversion feature. Keep up the great work!
Read on wp.org ↗
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-27 — → 10+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WebP Express 300K+ installs · 4.4★ · 2 shared tags A -
Modern Image Formats 100K+ installs · 3.6★ · 2 shared tags B -
Optimus – WordPress Image Optimizer 30K+ installs · 4.2★ · 2 shared tags B -
FSM Custom Featured Image Caption 5K+ installs · 4.4★ · 2 shared tags A - R Require Featured Image 3K+ installs · 3.9★ · 2 shared tags D
-
WebP Express Plus 600+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Nix Image Optimizer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/nix-image-optimizer" width="480" height="300" style="border:0" loading="lazy" title="Nix Image Optimizer — Plugin Pulse"></iframe> Nix Image Optimizer: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/nix-image-optimizer