Modern Image Formats

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 41% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

1. ★★★★★ couponsoffers

   2mo ago

   Easy, fast, and works instantly; I highly recommend it. This topic was modified 2 weeks, 3 days ago by couponsoffers.

   Read on wp.org ↗
2. ★★★★★ DigitalGdn

   2mo ago

   This works perfectly for my needs and I see it as an essential plugin. I use it with these settings enabled: ✅ AVIF ✅ Output fallback images ✅ Picture element Then just a question of running wp media regenerate. For images I output in custom blocks (e.g. an ACF image field) I created a theme function that calls wp_get_attachment_image then applies the filter wp_content_img_tag. I guess there was some technical reason why the plugin couldn’t do that part.

   Read on wp.org ↗
3. ★★★★★ lacoste89

   5mo ago

   Ich nutze dieses Plugin auf allen neuen Webseiten, damit Bilder automatisch nach AVIF konvertiert werden. Es funktionierte bisher immer ohne Probleme, deshalb kann ich es uneingeschränkt empfehlen. Ich hoffe es wird bald auch direkt in den WordPress Core übernommen.

   Read on wp.org ↗
4. ★★★★★ primerpizza

   8mo ago

   Been trying to get this thing to work but it just wont serve the generated images. Support stopped replying.

   Read on wp.org ↗
5. ★★★★★ pdjp

   9mo ago

   Good plugin, but no option to set the WebP compression value. What compression is used here?

   Read on wp.org ↗
6. ★★★★★ faospark

   10mo ago

   Its been years since I had a terrible experience in this eco system UP UNTIL this one. The plugin needs to warn users that once youve regenerated post thumbnails and complete entire process is complete even if you deactivate the plugin wordpress will would force you to use tha Avif or webp version of your images. in which a lot of cases will break site. And one would think you can reverse nope that is not case. I had to result to using a back up data base to restore content. I have about 10K images that includes is variable sizes and variable formats on 2 websites . I Have ZERO plans to figure out which is a jpg and png on those let alone re attach them. There is no official wordpress to manually restore them. This plugin needs to be further improved.

   Read on wp.org ↗
7. ★★★★★ nmask

   12mo ago

   Nice light plugin, does what is says.

   Read on wp.org ↗
8. ★★★★★ Masoud Golchin

   1.0y ago

   Thanks for developing this plugin!It’s my #1 plugin for image optimization!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.7.1 Bug Fixes Prevent fatal error in webp_uploads_filter_wp_get_attachment_image() when wp_get_attachment_image_src() returns false and during rest_prepare_attachment filtering. ( 2565 ) 2.7.1
2. — Version 2.7.0 Enhancements Add explanation for discarded modern image outputs. ( 2518 ) Link to FAQ from settings section. ( 2480 ) Rewrite img tags output by wp_get_attachment_image() . ( 2451 ) Bug Fixes Disable AVIF when ImageMagic 2.7.0
3. — Version 2.6.1 Bug Fixes Add a simple PHP version check around a deprecated function. ( 2285 ) Fix missing PICTURE element support for post thumbnail and add missing Modern Image Formats support for Widget block. ( 2179 ) 2.6.1
4. — Version 2.6.0 Bug Fixes Use modern image formats in background images for Cover blocks and Group blocks. ( 2121 ) Fixes palette-based PNG uploads failing original full-size AVIF/WebP conversion under GD. ( 2024 ) 2.6.0
5. — Version 2.5.1 Bug Fixes Fix Modern Image Format not cropping image if crop is an array. ( 1887 ) Fix incorrect image size selection in PICTURE element. ( 1885 ) 2.5.1
6. — Version 2.5.0 Enhancements Switch to wp_content_img_tag filter for improved image handling. ( 1772 ) 2.5.0

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 24 languages, 15 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-02-15 90K+ → 100K+ up after 56 days in tier
2. 2024-12-21 80K+ → 90K+ up after 43 days in tier
3. 2024-11-08 70K+ → 80K+ up after 49 days in tier
4. 2024-09-20 60K+ → 70K+ up after 48 days in tier
5. 2024-08-03 50K+ → 60K+ up after 42 days in tier
6. 2024-06-22 40K+ → 50K+ up after 37 days in tier
7. 2024-05-16 30K+ → 40K+ up after 33 days in tier
8. 2024-04-13 20K+ → 30K+ up after 37 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• WebP Express 300K+ installs · 4.4★ · 3 shared tags A
• QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 3 shared tags A
• Autoptimize 800K+ installs · 4.7★ · 2 shared tags A
• Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 2 shared tags A
• Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 2 shared tags A
• Cache Enabler 100K+ installs · 4.3★ · 2 shared tags B

Embed this report card

Drop a live Pulse card for Modern Image Formats into a readme, a review or a deck. It updates itself.

Modern Image Formats: 100K+ active installs, 3.5★ (25 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/webp-uploads