Oderland SMTP & Postal Mailer
by Oderland Webbhotell AB · Email & Marketing
Send transactional emails from WordPress using SMTP or Postal with logging and delivery tracking.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
100+
≈140 estimated
Momentum
+33%
downloads vs prior 30d
Biggest opportunity: “deliverability”, “email” and “mail” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
83 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →4.2%
of downloads still active
At least 100 of 2.4K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 15 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 31 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.2
Velocity
places per keyword, 27d
5%
Breadth
of keywords climbing, 27d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| postal your tag | #2 | #11 | 0 |
| mailer | #13 | #22 | 0 |
| smtp mailer | #12 | #21 | 0 |
| mail logging | #20 | #24 | up 3 |
| custom smtp | #24 | #24 | — |
| deliverability your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| mail your tag | Not in the top 24 | ||
| smtp your tag | Not in the top 24 | ||
22 searches this plugin appeared in over the last 90 days, 5 listed. 17 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “deliverability”, “email” and “mail” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 31 Jan 2026 · 275 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 411 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
15
releases in the last 12 months
1mo ago
latest release · v1.5.0 · 1 Oct 2026
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 37% of the way through.
At the current install trend, crossing 200+ in roughly 440 days.
Install history since 30 Jan 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ interaktivMedia8mo ago
Högklassig plugin från ett högklassigt företag!Har samma features som WP Mail SMTP Pro men är gratis utan reklam.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Send transactional emails from WordPress using SMTP or Postal with logging and delivery tracking."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,682 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "deliverability" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-19 90+ → 100+ up after 6 days in tier
- 2026-06-13 80+ → 90+ up after 7 days in tier
- 2026-06-06 70+ → 80+ up after 14 days in tier
- 2026-05-23 60+ → 70+ up after 1 days in tier
- 2026-05-22 70+ → 60+ down after 9 days in tier
- 2026-05-13 60+ → 70+ up after 12 days in tier
- 2026-05-01 50+ → 60+ up after 7 days in tier
- 2026-04-24 40+ → 50+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Mail Logging 300K+ installs · 4.7★ · 3 shared tags A -
SMTP Mailer 70K+ installs · 4.5★ · 3 shared tags A -
Gmail SMTP 10K+ installs · 4.1★ · 3 shared tags A -
Simple SMTP 2K+ installs · 4.4★ · 3 shared tags C -
SMTP by BestWebSoft 1K+ installs · 4.2★ · 3 shared tags C - S SMTP 600+ installs · 3.5★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Oderland SMTP & Postal Mailer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/oderland-smtp-postal-mailer" width="480" height="300" style="border:0" loading="lazy" title="Oderland SMTP & Postal Mailer — Plugin Pulse"></iframe> Oderland SMTP & Postal Mailer: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/oderland-smtp-postal-mailer
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