Oderland SMTP & Postal Mailer
by Oderland Webbhotell AB · Email & Marketing
Send transactional emails from WordPress using SMTP or Postal with logging and delivery tracking.
83 health vs 63 average across 1,298 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2026-01-30 · 213 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
270
now · peak 403
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
12
releases in the last 12 months
3mo ago
latest release · v1.4.3
12
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 200+ in roughly 134 days.
Install history · since 2026-01-30 · 169 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ interaktivMedia6mo ago
Högklassig plugin från ett högklassigt företag!Har samma features som WP Mail SMTP Pro men är gratis utan reklam.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-19 90+ → 100+ up after 6 days in tier
- 2026-06-13 80+ → 90+ up after 7 days in tier
- 2026-06-06 70+ → 80+ up after 14 days in tier
- 2026-05-23 60+ → 70+ up after 1 days in tier
- 2026-05-22 70+ → 60+ down after 9 days in tier
- 2026-05-13 60+ → 70+ up after 12 days in tier
- 2026-05-01 50+ → 60+ up after 7 days in tier
- 2026-04-24 40+ → 50+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Mail Logging 300K+ installs · 4.7★ · 3 shared tags A -
SMTP Mailer 70K+ installs · 4.5★ · 3 shared tags A -
Gmail SMTP 10K+ installs · 4.1★ · 3 shared tags B -
Simple SMTP 2K+ installs · 4.4★ · 3 shared tags B -
SMTP by BestWebSoft 1K+ installs · 4.2★ · 3 shared tags C - S SMTP 700+ installs · 3.5★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Oderland SMTP & Postal Mailer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/oderland-smtp-postal-mailer" width="480" height="300" style="border:0" loading="lazy" title="Oderland SMTP & Postal Mailer — Plugin Pulse"></iframe> Oderland SMTP & Postal Mailer: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/oderland-smtp-postal-mailer