One Time Login
by Daniel Bachhuber · Login & Users
Also makes 9 other plugins · 51.3K+ installs across the portfolio →
Use WP-CLI to generate a one-time login URL for any user
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 73/100
Few reviews
Active installs
40K+
≈47K estimated
Momentum
+23%
downloads vs prior 30d
Biggest opportunity: Add “one time”, “time” and “user login time” to your wp.org tags. You rank #5, #6 and #10 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed these are the slots worth spending.
73 health vs 61 average across 2,203 Login & Users plugins
Install conversion
How it's measured →19%
of downloads still active
At least 40K of 207.4K lifetime downloads are still running, above its category: the median Login & Users plugin keeps 0.7%, across 1,476 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Login & Users plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 294 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
1 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
30
Momentum
Losing ground
-1.0
Velocity
places per keyword, 27d
4%
Breadth
of keywords climbing, 27d
-0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| one time | #5 | #22 | 0 |
| time | #6 | #18 | 0 |
| one login | #7 | #24 | 0 |
| user login time | #10 | #24 | down 2 |
| login time | #6 | #24 | — |
| the time | #8 | #22 | 0 |
| login url | #23 | #24 | down 8 |
| token | #19 | #24 | — |
| authorization | #24 | #24 | 0 |
| post time | #17 | #24 | down 1 |
| x login | #19 | #23 | 0 |
| user login count | #21 | #24 | down 5 |
| login your tag | Not in the top 24 | ||
30 searches this plugin appeared in over the last 90 days, 12 listed. 18 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Add “one time”, “time” and “user login time” to your wp.org tags. You rank #5, #6 and #10 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 16.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
10mo ago
latest release · v0.4.0 · 10 Jan 2026
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 74% of the way through.
Install history since 6 Aug 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ semseysandor4.0y ago
Just what I need in a CD pipeline to deploy WordPress. Works great with WordPress v6.0.3 too.
Read on wp.org ↗ - ★★★★★ noahbalboah10.0y ago
This is super awesome and will be helpful managing customers sites.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.4.0 Introduces one-time-login/v1/token WP REST API endpoint to generate tokens [ #28 ]. 0.4.0
- — Version 0.3.1 Fires one_time_login_after_auth_cookie_set action after the auth cookie is set [ #27 ]. 0.3.1
- — Version 0.3.0 Introduces --delay-delete flag to delete old tokens after 15 minutes instead of immediately. Improves invalid token message when user is already logged in: “Invalid one-time login token, but you are logged in as ‘user_lo 0.3.0
- — Version 0.2.0 Introduces support for multiple one-time login links. Links to the login screen from the “Invalid token” error message. 0.2.0
- — Version 0.1.2 Fires one_time_login_created action when login URL is created, and one_time_login_logged_in action when user is logged in via one-time login URL. 0.1.2
- — Version 0.1.1 Bug fix: Pass $assoc_args into the command to ensure the --porcelain flag actually works. 0.1.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.2.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Use WP-CLI to generate a one-time login URL for any user"
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("use this", "if you need").
- ✓ Names what it works with Mentions WP-CLI.
- ! Headings and lists 4 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,713 characters of description.
- ✓ Tags match the text All 1 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-04 30K+ → 40K+ up after 177 days in tier
- 2025-08-11 40K+ → 30K+ down after 37 days in tier
- 2025-07-05 30K+ → 40K+ up after 599 days in tier
- 2023-11-14 20K+ → 30K+ up after 333 days in tier
- 2022-12-16 10K+ → 20K+ up after 323 days in tier
- 2022-01-27 9K+ → 10K+ up after 189 days in tier
- 2021-07-22 8K+ → 9K+ up after 133 days in tier
- 2021-03-11 7K+ → 8K+ up after 217 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPS Hide Login 2M+ installs · 4.8★ · 1 shared tag A -
Loginizer 1M+ installs · 4.8★ · 1 shared tag A -
Security Optimizer – The All-In-One Protection Plugin 1M+ installs · 4.5★ · 1 shared tag A - L Limit Login Attempts 300K+ installs · 4.6★ · 1 shared tag C
-
LoginPress | wp-login Custom Login Page Customizer 200K+ installs · 4.8★ · 1 shared tag A -
WPS Limit Login 100K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for One Time Login into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/one-time-login" width="480" height="300" style="border:0" loading="lazy" title="One Time Login — Plugin Pulse"></iframe> One Time Login: 40K+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/one-time-login
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