One Time Login
by Daniel Bachhuber · Login & Users
Also makes 8 other plugins · 51.3K+ installs across the portfolio →
Use WP-CLI to generate a one-time login URL for any user
77 health vs 59 average across 1,440 Login & Users plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
2.9K
now · peak 16.9K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
8mo ago
latest release · v0.4.0
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2016-09-08 · 1,437 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ semseysandor3.8y ago
Just what I need in a CD pipeline to deploy WordPress. Works great with WordPress v6.0.3 too.
Read on wp.org ↗ - ★★★★★ noahbalboah9.8y ago
This is super awesome and will be helpful managing customers sites.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 0.4.0 Introduces one-time-login/v1/token WP REST API endpoint to generate tokens [ #28 ]. 0.4.0
- — Version 0.3.1 Fires one_time_login_after_auth_cookie_set action after the auth cookie is set [ #27 ]. 0.3.1
- — Version 0.3.0 Introduces --delay-delete flag to delete old tokens after 15 minutes instead of immediately. Improves invalid token message when user is already logged in: “Invalid one-time login token, but you are logged in as ‘user_lo 0.3.0
- — Version 0.2.0 Introduces support for multiple one-time login links. Links to the login screen from the “Invalid token” error message. 0.2.0
- — Version 0.1.2 Fires one_time_login_created action when login URL is created, and one_time_login_logged_in action when user is logged in via one-time login URL. 0.1.2
- — Version 0.1.1 Bug fix: Pass $assoc_args into the command to ensure the --porcelain flag actually works. 0.1.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.2.1
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-04 30K+ → 40K+ up after 177 days in tier
- 2025-08-11 40K+ → 30K+ down after 37 days in tier
- 2025-07-05 30K+ → 40K+ up after 599 days in tier
- 2023-11-14 20K+ → 30K+ up after 333 days in tier
- 2022-12-16 10K+ → 20K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPS Hide Login 2M+ installs · 4.8★ · 1 shared tag B -
Loginizer 1M+ installs · 4.8★ · 1 shared tag A -
Security Optimizer – The All-In-One Protection Plugin 1M+ installs · 4.5★ · 1 shared tag A - L Limit Login Attempts 300K+ installs · 4.6★ · 1 shared tag D
-
LoginPress | wp-login Custom Login Page Customizer 200K+ installs · 4.8★ · 1 shared tag A -
WPS Limit Login 100K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for One Time Login into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/one-time-login" width="480" height="300" style="border:0" loading="lazy" title="One Time Login — Plugin Pulse"></iframe> One Time Login: 40K+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/one-time-login