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Oswald Lite Extension

by WP Daddy · eCommerce

Also makes 1 other plugin · 150+ installs across the portfolio →

Free audit wp.org ↗

This powerful plugin lets you extend the functionality of the Oswald WordPress Theme.

⚠ Stale⚠ Likely abandoned⚠ Few reviews
How scoring works →
41 Health · D
Maintenance 3/100
Rating quality 65/100
Support 70/100

41 health vs 68 average across 5,563 eCommerce plugins

50+

Active installs

≈57 estimated

6.0K

Total downloads

since 2018

3.60★

Rating (adjusted)

0.0★ raw · 0 reviews

+30%

104

Downloads · 30d

category median +18%

High removal-risk signals

63/100

Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.

  • Long abandoned. No update in 7+ years — the top precursor to removal once a vulnerability is found.
  • Compatibility drift. Tested only up to WordPress 5.1.24, well behind 6.8.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

38 / 100

Under-optimized

Biggest win: Update recency

Update recency 1/100
WP compatibility 13/100
Rating quality 49/100
Listing tuning 100/100

To rank higher: Last updated 2701 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive

+30% vs prior 30d
3Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

104

now · peak 1.7K

10430d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Oswald Lite Extensio · #20455 you Qode Essential Addon · #1698 Google for WooCommer · #74 WooCommerce PayPal P · #81

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2.1Kper 1k installs · Aug 26

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.0 100%

Estimated active installs

The public count shows “50+”. Our estimate pins where the real number sits.

tracked estimate
50–60 ≈57

Refined from the date this plugin crossed into its current band.

Install history · since 2022-10-04 · 1,382 observations

50Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

low confidence

Est. annual revenue

≈$69 range $20–$240

Est. acquisition value

≈$230 range $50–$1.1K

A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $79–$199 a year, typical for eCommerce plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
  • Install base. 50–60 active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
50–60
Category
eCommerce
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
growing (30d downloads up vs prior 30d)
Reviews
0
Last updated
2701 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Ratings · 0 reviews

Read on wp.org ↗
5★
0 4★
0 3★
0 2★
0 1★
0

Details

Version
1.0.4.3
Last updated
7.4y ago
Added
2018-10-05 · 7 yrs old
Requires WP
4.6
Tested up to
5.1.24
Requires PHP
5.6
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 7.2.16 · WP 5.3

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-02-07 60+ → 50+ down after 120 days in tier
  2. 2025-10-10 70+ → 60+ down after 1 days in tier
  3. 2025-10-09 60+ → 70+ up after 1 days in tier
  4. 2025-10-08 70+ → 60+ down after 1 days in tier
  5. 2025-10-07 60+ → 70+ up after 4 days in tier
  6. 2025-10-03 70+ → 60+ down after 246 days in tier
  7. 2025-01-30 80+ → 70+ down after 18 days in tier
  8. 2025-01-12 70+ → 80+ up after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Oswald Lite Extension: 50+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/oswald-lite-extension