Phrase Strings

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ mscheibengraf

   5.6y ago

   I was asked by a client to evaluate Phrase’s WordPress plug-in. They are Phrase users but had not been using it for their corporate site, which is built on WordPress. Fortunately, they use the Gutenberg block editor, which is a requirement for this plugin. The plugin currently only works with text content. It pulls the content from the website, with indicators of its context. The content can be delivered to translators while retaining its context. Once the translations are done and reviewed, they are exported back into a version of the WordPress site. While its functionality is somewhat limited, the plugin serves as a nifty tool for doing quick translations as core content is added and edited. WordPress is, technically, a content management system, and the plugin extends that capability to localisation management. Pretty cool, and the Phrase support was fast with answers, as I was in my initial learning curve. I’m not overly technical so that was a big plus. Thumbs up!

   Read on wp.org ↗
2. ★★★★★ windypops

   5.7y ago

   Having already worked with the Phrase (Phrase-app at the time) TMS before, I was very pleased to see this connector available for WP; which we´re currently using for a rollout across the EU, mainly translation of blogs and marketing content, in 11 languages. Since we´re using several freelancers for the content I pushed for this solution – you do need to invest some time to set up the process, which definitely paid off already: goodbye chaos! Also our productteam and content marketing guys are on speaking terms again so a clear win there 😉 I recommend Phrase if you really need to coordinate many translations and processes, and want a solid solution

   Read on wp.org ↗

Automated install-time checks, tested on PHP 8.1.12 · WP 6.1.1

Translated into 1 language, 1 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2025-09-18 20+ → 10+ down after 50 days in tier
2. 2025-07-30 10+ → 20+ up after 3 days in tier
3. 2025-07-27 20+ → 10+ down after 9 days in tier
4. 2025-07-18 10+ → 20+ up after 2 days in tier
5. 2025-07-16 20+ → 10+ down after 11 days in tier
6. 2025-07-05 10+ → 20+ up after 1 days in tier
7. 2025-07-04 20+ → 10+ down after 381 days in tier
8. 2024-06-18 10+ → 20+ up after 9 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• E Events Manager and WPML Compatibility 1K+ installs · 3.3★ · 3 shared tags B
• Smartcat Translator for WPML 60+ installs · 4.1★ · 3 shared tags B
• B Basic Bilingual 10+ installs · 3.6★ · 3 shared tags D
• Loco Translate 1M+ installs · 4.8★ · 2 shared tags A
• Translate WordPress with GTranslate 900K+ installs · 4.9★ · 2 shared tags A
• Polylang 800K+ installs · 4.7★ · 2 shared tags B

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Phrase Strings: 10+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/phrase