Phrase Strings
by Phrase · Multilingual
Phrase WordPress Integration. Phrase is a translation management platform for software projects. You can collaborate on language file translation with …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 46/100
Stale · Likely abandoned · Few reviews
Active installs
10+
≈15 estimated
Momentum
-43%
downloads vs prior 30d
Biggest opportunity: “languages”, “multilingual” and “translation” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
46 health vs 67 average across 495 Multilingual plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 10 of 2.7K lifetime downloads are still running, below its category: the median Multilingual plugin keeps 0.8%, across 280 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Multilingual plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 6.0.18.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1318 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.0.18; the current branch is 6.8
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Last updated 1318 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| languages your tag | Not in the top 24 | ||
| multilingual your tag | Not in the top 24 | ||
| translation your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “languages”, “multilingual” and “translation” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 224 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
3.6y ago
latest release · v1.2.5 · 23 Mar 2023
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ mscheibengraf5.8y ago
I was asked by a client to evaluate Phrase’s WordPress plug-in. They are Phrase users but had not been using it for their corporate site, which is built on WordPress. Fortunately, they use the Gutenberg block editor, which is a requirement for this plugin. The plugin currently only works with text content. It pulls the content from the website, with indicators of its context. The content can be delivered to translators while retaining its context. Once the translations are done and reviewed, they are exported back into a version of the WordPress site. While its functionality is somewhat limited, the plugin serves as a nifty tool for doing quick translations as core content is added and edited. WordPress is, technically, a content management system, and the plugin extends that capability to localisation management. Pretty cool, and the Phrase support was fast with answers, as I was in my initial learning curve. I’m not overly technical so that was a big plus. Thumbs up!
Read on wp.org ↗ - ★★★★★ windypops5.8y ago
Having already worked with the Phrase (Phrase-app at the time) TMS before, I was very pleased to see this connector available for WP; which we´re currently using for a rollout across the EU, mainly translation of blogs and marketing content, in 11 languages. Since we´re using several freelancers for the content I pushed for this solution – you do need to invest some time to set up the process, which definitely paid off already: goodbye chaos! Also our productteam and content marketing guys are on speaking terms again so a clear win there 😉 I recommend Phrase if you really need to coordinate many translations and processes, and want a solid solution
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.1.1
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 203 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 2 of 3 tags appear in the text; "languages" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-09-18 20+ → 10+ down after 50 days in tier
- 2025-07-30 10+ → 20+ up after 3 days in tier
- 2025-07-27 20+ → 10+ down after 9 days in tier
- 2025-07-18 10+ → 20+ up after 2 days in tier
- 2025-07-16 20+ → 10+ down after 11 days in tier
- 2025-07-05 10+ → 20+ up after 1 days in tier
- 2025-07-04 20+ → 10+ down after 381 days in tier
- 2024-06-18 10+ → 20+ up after 9 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- E Events Manager and WPML Compatibility 1K+ installs · 3.3★ · 3 shared tags B
-
Smartcat Translator for WPML 60+ installs · 4.1★ · 3 shared tags A -
WTranslator 20+ installs · 3.6★ · 3 shared tags - B Basic Bilingual 10+ installs · 3.6★ · 3 shared tags
-
Loco Translate 1M+ installs · 4.8★ · 2 shared tags B -
Translate WordPress with GTranslate 900K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Phrase Strings into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/phrase" width="480" height="300" style="border:0" loading="lazy" title="Phrase Strings — Plugin Pulse"></iframe> Phrase Strings: 10+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/phrase
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.