Pigeon Pack
by Lew Ayotte · Email & Marketing
Also makes 3 other plugins · 230+ installs across the portfolio →
Free and easy email marketing, newsletters, and campaigns; built into your WordPress dashboard!
44 health vs 63 average across 1,297 Email & Marketing plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 9+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.8.30, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 3495 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-07 · 1,424 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
40
now · peak 84
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
9.6y ago
latest release · v1.3.0
16
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-07-21 · 1,385 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ sheddies9.9y ago
I cannot figure out how to send an email. If some succinct instructions were available this plugin would probably rate a 5. This topic was modified 9 years, 9 months ago by sheddies.
Read on wp.org ↗ - ★★★★★ ronin Creativos11.6y ago
So far so good. I havent tested extensively but looks promising and it works as expected. some variables are not picking up but– i cant really tell cause i dunno how to use some of them or what are they for. (see below) on the downside, theres no documentation that i know of, so i was more like trial/error exploring. not good. (for instance, “update post button” actually -sends- the email again.. which is not so intuitive and can be *very* troubling. hence the 4 stars. something else: developers should **really** consider change the name as its registered in the wp market, cause under “email marketing” is nowhere to be found. actually i bumped into it searching for a “pack” of something completely different. oo i would definetly buy this when/if its completed.. kudos
Read on wp.org ↗ - ★★★★★ bbbear12.0y ago
I used every last crappy, broken, and bloated subscription plugin in the wordpress directory. What a headache. Then Pigeon Pack was like a digital aspirin. Installation and congiguration were quick. This plugin does exactly what is needed and it actually works! It sends emails to subscribers without a hitch. 100 subscribers or 5000, no limits. The email campaing design is just like styling a wordpress post – no overcomplicated magic bloat. Right tool, right job.
Read on wp.org ↗ - ★★★★★ Mike12.2y ago
For a non-guified plugin, it’s easy to setup campaigns and lists. Just a few simple settings to get the newsletter setup done and comes with shortcode for placing a sign-up box on your site. Well done plugin all around!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.4
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-11-02 20+ → 10+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mailjet Email Marketing 10K+ installs · 3.3★ · 3 shared tags B
-
Mail Mint – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 5K+ installs · 4.7★ · 3 shared tags A -
EnvíaloSimple: Email Marketing y Newsletters 2K+ installs · 4.4★ · 3 shared tags A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.3★ · 2 shared tags A
-
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Pigeon Pack into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pigeon-pack" width="480" height="300" style="border:0" loading="lazy" title="Pigeon Pack — Plugin Pulse"></iframe> Pigeon Pack: 10+ active installs, 3.8★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/pigeon-pack