Pigeon Pack
by Lew Ayotte · Email & Marketing
Free and easy email marketing, newsletters, and campaigns; built into your WordPress dashboard!
44 health vs 64 average across 857 Email & Marketing plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 9+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.8.28, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 3450 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-07 · 1,379 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
25
now · peak 84
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Downloads per 1k installs · 30d
Engagement proxy · release spikes are signal, a long slide is an aging base
Estimated active installs
wp.org reports only “10+”. The real number sits in this band.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-06 · 1,378 observations
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-11-02 20+ → 10+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach — closest match first
-
Mailjet Email Marketing 10K+ installs · 3.3★ · 3 shared tags B -
Mail Mint – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 5K+ installs · 4.7★ · 3 shared tags A -
EnvíaloSimple: Email Marketing y Newsletters 2K+ installs · 4.4★ · 3 shared tags A -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A -
Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ installs · 4.2★ · 2 shared tags A -
MailPoet – Newsletters, Email Marketing, and Automation 500K+ installs · 4.4★ · 2 shared tags A
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<iframe src="https://plugins.wpmayor.com/embed/pigeon-pack" width="480" height="300" style="border:0" loading="lazy" title="Pigeon Pack — Plugin Pulse"></iframe> Pigeon Pack: 10+ active installs, 3.8★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-07-17. https://plugins.wpmayor.com/plugin/pigeon-pack