Migrator – Site Migration and Backup
by WPPoland (Mariusz Szatkowski) · Backup
Also makes 29 other plugins · 120+ installs across the portfolio →
WordPress backup and migration in one file. Free scheduled backups, FTP off-site copies, safe URL rewrite and DB rollback. No account, no size cap.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
50+
≈50 estimated
Momentum
+75%
downloads vs prior 30d
Biggest opportunity: Swap “backup” and “clone” for “migrator” and “webdav”. “backup” isn't earning its slot: you're not in the first 24 results for its own search. “migrator” sits at #6 untagged, close enough for a declared tag to move it up. “clone” isn't earning its slot: you're not in the first 24 results for its own search. “webdav” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 75 average across 556 Backup plugins
Install conversion
How it's measured →2.0%
of downloads still active
At least 50 of 2.5K lifetime downloads are still running, in line with its category: the median Backup plugin keeps 1.6%, across 285 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Backup plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 1 day ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.4
Velocity
places per keyword, 27d
24%
Breadth
of keywords climbing, 27d
-1.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| migrator | #6 | #16 | 0 |
| site migrator | #5 | #17 | 0 |
| webdav | #10 | #16 | down 3 |
| backup automatic s3 zip backups scheduled | #11 | #16 | up 1 |
| backup your tag | Not in the top 24 | ||
| clone your tag | Not in the top 24 | ||
| migrate your tag | Not in the top 24 | ||
| migration your tag | Not in the top 24 | ||
| restore your tag | Not in the top 24 | ||
25 searches this plugin appeared in over the last 90 days, 4 listed. 21 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “backup” and “clone” for “migrator” and “webdav”. “backup” isn't earning its slot: you're not in the first 24 results for its own search. “migrator” sits at #6 untagged, close enough for a declared tag to move it up. “clone” isn't earning its slot: you're not in the first 24 results for its own search. “webdav” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 11 Jul 2026 · 113 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.1K · peaks are release surges
Directory rank
Ranked about #20,100 to #21,300, alongside the other plugins at 50+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “50+”. Our estimate pins where the real number sits.
Crossed into this band 9 days ago and a band this size takes about a year or more to cross, so the real count is still just over 50.
Install history since 15 Sep 2026
Languages
via translate.wordpress.orgTranslated into 6 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "WordPress backup and migration in one file. Free scheduled backups, FTP off-site copies, safe URL rewrite a..."
- ✓ Has a FAQ 16 questions in the FAQ.
- ✓ FAQ asks real questions 16 of 16 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, WP-CLI, Multisite, Dropbox and 2 more.
- ✓ Headings and lists 8 headings and 6 lists.
- ✓ Enough to quote 12,367 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "clone" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-23 40+ → 50+ up after 3 days in tier
- 2026-10-20 30+ → 40+ up after 3 days in tier
- 2026-10-17 20+ → 30+ up after 5 days in tier
- 2026-10-12 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
1-Click WordPress Migration Plugin – Backup, Migrate & Clone 400+ installs · 4.4★ · 5 shared tags A -
Clone 40K+ installs · 4.1★ · 4 shared tags B -
InstaWP Connect – 1-click WP Staging & Migration 40K+ installs · 4.2★ · 4 shared tags B -
Trinity Backup – Backup, Migrate, Restore, Clone & Schedule Backups 100+ installs · 3.6★ · 4 shared tags -
SiteVault – Backup, Restore, Migration & Cloning 40+ installs · 3.6★ · 4 shared tags -
Nota Backup & Restore – WordPress Backup, Migration & Clone 30+ installs · 4.0★ · 4 shared tags B
Embed this report card
Drop a live Pulse card for Migrator – Site Migration and Backup into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/plogins-migrator" width="480" height="300" style="border:0" loading="lazy" title="Migrator – Site Migration and Backup — Plugin Pulse"></iframe> Migrator – Site Migration and Backup: 50+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/plogins-migrator
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