Nota Backup & Restore – WordPress Backup, Migration & Clone
by wpnota · Backup
Also makes 2 other plugins · 30+ installs across the portfolio →
Backup, restore & migrate WordPress in one click. Full site backup (files + database), AES-256 encryption, WP-CLI — never times out on shared hosting.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
30+
≈30 estimated
Momentum
+57%
downloads vs prior 30d
Biggest opportunity: Swap “backup” and “clone” for “aes 256” and “aes”. “backup” isn't earning its slot: you're not in the first 24 results for its own search. “aes 256” sits at #12 untagged, close enough for a declared tag to move it up. “clone” isn't earning its slot: you're not in the first 24 results for its own search. “aes” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 75 average across 556 Backup plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 30 of 1.4K lifetime downloads are still running, above its category: the median Backup plugin keeps 1.6%, across 285 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Backup plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 13 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 73 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
45
Momentum
Holding steady
+0.7
Velocity
places per keyword, 26d
30%
Breadth
of keywords climbing, 26d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| aes 256 | #12 | #16 | down 1 |
| aes | #16 | #18 | down 1 |
| db backup | #21 | #24 | 0 |
| wordpress backup db | #21 | #24 | up 1 |
| backup your tag | Not in the top 24 | ||
| clone your tag | Not in the top 24 | ||
| database backup your tag | Not in the top 24 | ||
| migration your tag | Not in the top 24 | ||
| restore your tag | Not in the top 24 | ||
25 searches this plugin appeared in over the last 90 days, 4 listed. 21 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “backup” and “clone” for “aes 256” and “aes”. “backup” isn't earning its slot: you're not in the first 24 results for its own search. “aes 256” sits at #12 untagged, close enough for a declared tag to move it up. “clone” isn't earning its slot: you're not in the first 24 results for its own search. “aes” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 27 May 2026 · 158 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 631 · peaks are release surges
Directory rank
Ranked about #23,100 to #25,000, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
13
releases in the last 12 months
2mo ago
latest release · v2.3.2 · 20 Aug 2026
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band 9 days ago and a band this size takes about a year or more to cross, so the real count is still just over 30.
At the current install trend, crossing 40+ in roughly 79 days.
Install history since 27 May 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ werbeduft5mo ago
Running a WooCommerce store so backups are critical for me. This plugin handles everything automatically without slowing down the site.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Backup, restore & migrate WordPress in one click. Full site backup (files + database), AES-256 encryption,..."
- ✓ Has a FAQ 11 questions in the FAQ.
- ✓ FAQ asks real questions 11 of 11 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "ideal for").
- ✓ Names what it works with Mentions WP-CLI, Amazon S3, Dropbox, Google Drive and 1 more.
- ✓ Headings and lists 8 headings and 5 lists.
- ✓ Enough to quote 5,675 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-23 20+ → 30+ up after 57 days in tier
- 2026-08-27 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
1-Click WordPress Migration Plugin – Backup, Migrate & Clone 400+ installs · 4.4★ · 4 shared tags A -
Trinity Backup – Backup, Migrate, Restore, Clone & Schedule Backups 100+ installs · 3.6★ · 4 shared tags -
StifLi Backup Tools 60+ installs · 3.6★ · 4 shared tags -
SiteVault – Backup, Restore, Migration & Cloning 40+ installs · 3.6★ · 4 shared tags -
UpdraftPlus: WP Backup & Migration Plugin 4M+ installs · 4.8★ · 3 shared tags A -
Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More 1M+ installs · 4.9★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Nota Backup & Restore – WordPress Backup, Migration & Clone into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/nota-backup-restore" width="480" height="300" style="border:0" loading="lazy" title="Nota Backup & Restore – WordPress Backup, Migration & Clone — Plugin Pulse"></iframe> Nota Backup & Restore – WordPress Backup, Migration & Clone: 30+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/nota-backup-restore
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