ActiveCampaign Postmark for WordPress
by alexknowshtml · Email & Marketing
The officially-supported ActiveCampaign Postmark plugin for Wordpress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 59/100
Stale
Active installs
50K+
≈60K estimated
Momentum
+21%
downloads vs prior 30d
Biggest opportunity: “email”, “notifications” and “smtp” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
59 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →6.3%
of downloads still active
At least 50K of 791.9K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 712 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
4.7★ over 30 reviews, smoothed to 4.33★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Last updated 712 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
30
Momentum
Losing ground
-0.8
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| postmark your tag | #5 | #7 | 0 |
| activecampaign | #14 | #18 | down 4 |
| email your tag | Not in the top 24 | ||
| notifications your tag | Not in the top 24 | ||
| smtp your tag | Not in the top 24 | ||
| wp mail your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 2 listed. 5 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “email”, “notifications” and “smtp” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 43.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.0y ago
latest release · v1.19.1 · 18 Nov 2024
35
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 94% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50K+”. Our estimate pins where the real number sits.
Crossed into this band yesterday and a band this size takes about a year or more to cross, so the real count is still just under 60K.
At the current install trend, crossing 60K+ in roughly 144 days.
Install history since 16 Apr 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.3.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 13 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 13 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Divi, Contact Form 7, Gravity Forms, Ninja Forms and 1 more.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 761 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Notifications", "wp_mail" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 60K+ → 50K+ down after 40 days in tier
- 2026-09-20 50K+ → 60K+ up after 1 days in tier
- 2026-09-19 60K+ → 50K+ down after 17 days in tier
- 2026-09-02 50K+ → 60K+ up after 2 days in tier
- 2026-08-31 60K+ → 50K+ down after 1 days in tier
- 2026-08-30 50K+ → 60K+ up after 925 days in tier
- 2024-02-17 40K+ → 50K+ up after 401 days in tier
- 2023-01-12 30K+ → 40K+ up after 357 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SMTP2GO for WordPress – Email Made Easy 40K+ installs · 4.8★ · 3 shared tags A -
WPO365 | MICROSOFT 365 GRAPH MAILER 10K+ installs · 4.7★ · 3 shared tags A -
Send Emails with Mandrill 6K+ installs · 4.4★ · 3 shared tags A -
MailerSend – Official SMTP Integration 2K+ installs · 3.4★ · 3 shared tags B -
SAR Friendly SMTP 2K+ installs · 4.5★ · 3 shared tags A -
SocketLabs 800+ installs · 3.9★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for ActiveCampaign Postmark for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/postmark-approved-wordpress-plugin" width="480" height="300" style="border:0" loading="lazy" title="ActiveCampaign Postmark for WordPress — Plugin Pulse"></iframe> ActiveCampaign Postmark for WordPress: 50K+ active installs, 4.7★ (30 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/postmark-approved-wordpress-plugin
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