SMTP2GO for WordPress – Email Made Easy
by SMTP2GO · Email & Marketing
Resolve email delivery issues, increase inbox placement, track sent email, get 24/7 support, and real-time reporting.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 92/100
no flags
Active installs
40K+
≈41K estimated
Momentum
-45%
downloads vs prior 30d
Biggest opportunity: Swap “delivery”, “email” and “smtp” for “dkim”, “spf” and “email routing”. “delivery” isn't earning its slot: you're not in the first 24 results for its own search. “dkim” sits at #4 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “spf” sits at #5 untagged, close enough for a declared tag to move it up. “smtp” isn't earning its slot: you're not in the first 24 results for its own search. “email routing” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
92 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →9.1%
of downloads still active
At least 40K of 437.5K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 62 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 67 reviews, smoothed to 4.62★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
24%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| smtp cycle email | #1 | #1 | 0 |
| phpmailer | #2 | #2 | up 1 |
| inbox your tag | #6 | #7 | down 1 |
| dkim | #4 | #3 | 0 |
| spf | #5 | #3 | 0 |
| wordpress email | #11 | #13 | up 6 |
| placement | #10 | #9 | 0 |
| email routing | #7 | #6 | 0 |
| bounce | #10 | #8 | 0 |
| transactional | #11 | #9 | up 2 |
| email delivery | #16 | #15 | up 1 |
| reporting | #24 | #18 | down 1 |
| email logging | #19 | #13 | up 3 |
| email alerts | #21 | #14 | down 2 |
| verify email | #22 | #11 | 0 |
| email verify | #23 | #12 | 0 |
| email testing | #23 | #14 | 0 |
| smtp email solution | #20 | #12 | up 2 |
| fast delivery | #21 | #15 | up 1 |
| delivery your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| smtp your tag | Not in the top 24 | ||
| wp mail your tag | Not in the top 24 | ||
92 searches this plugin appeared in over the last 90 days, 19 listed. 73 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “delivery”, “email” and “smtp” for “dkim”, “spf” and “email routing”. “delivery” isn't earning its slot: you're not in the first 24 results for its own search. “dkim” sits at #4 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “spf” sits at #5 untagged, close enough for a declared tag to move it up. “smtp” isn't earning its slot: you're not in the first 24 results for its own search. “email routing” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 41K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
2mo ago
latest release · v1.17.1 · 30 Aug 2026
57
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 28 days ago and a band this size takes about a year or more to cross, so the real count is still just over 40K.
At the current install trend, crossing 50K+ in roughly 224 days.
Install history since 5 Feb 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ chinghai7mo ago
i try many plugin to realize my mail smtp function, and they are all complex and failed. finally I met this SMTP2GO. it just takes about half an hour. the issue of my website solved. before this, I have spent about 3 days.
Read on wp.org ↗ - ★★★★★ Hal Sclater1.2y ago
Cannot use the plugin with php 8.3, shows critical error. Use another plugin. Update: yes it was my issue, allow_url_fopen was disabled in php version on the server for some reason. This topic was modified 11 months, 2 weeks ago by Hal Sclater.
Read on wp.org ↗ - ★★★★★ Bridget Willard1.5y ago
SMTP has been the bane of my marketing existence forever. I’ve never had such a smooth onboarding. I decided to try it out on my client’s site (loveyourchainlink.com) just to see — since default WordPress emails are tragically and historically a problem. I’m pretty sure it just took 2 minutes. I’m going to put this on my own site and another client site, too. Wow! Thank you!
Read on wp.org ↗ - ★★★★★ WPuser1.5y ago
It works like a charm, is so easy to set up compared to the old authentication method, and is lightweight. I highly recommend this gem, and I’m very happy that I found it. I will get a plan when I reach my usage. Please keep the free plan. Big thanks! This topic was modified 1 year, 2 months ago by WPuser.
Read on wp.org ↗ - ★★★★★ masvil1.5y ago
It’s the official plugin of the best email sending service out there. The setup is ultra simplified. Forget about messing with DNS, SMTP server, ports. Once you’ve done with your account on their site, it just works fast and reliable out-of-the-box. A step ahead.
Read on wp.org ↗ - ★★★★★ pakaymc1.7y ago
Whatever your email volume, this plugin will meet your needs. I’m on the free plan and the support was still remarkable.
Read on wp.org ↗ - ★★★★★ test1.7y ago
All is said with the title: Fast and Easy. + good costumer support Please keep the free tier! Nice service
Read on wp.org ↗ - ★★★★★ wceven2.8y ago
I’ve tried a number of SMTP tools for transactional emails for various sites I have built. SMTP2Go is by far the easiest to set up. I had some issues with one site and their tech support team responded quickly and solved the problem in 5 minutes. There is no waiting for “approval,” no credit cards required for the free account, and setting up CNAME records is a snap. I won’t go back to any other SMTP plugin. Thank you!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 17.0 test against version 7.0 add region selector fix sender name field pattern attribute regex compatibility with Chromium add extra current_user_can checks on admin actions 17.0
- — Version 16.0 add “API Region” setting to pin requests to a specific regional endpoint (US, EU, AU) add smtp2go_api_region filter for programmatic per-environment overrides add SMTP2GO_API_REGION constant support (when SMTP2GO_USE_CON 16.0
- — Version 15.0 security updates 15.0
- — Version 14.1 use WordPress’s replacement PHPMailer verify email address function 14.1
- — Version 14.0 check WordPress 6.9 compatibility 14.0
- — Version 13.1 remove unnecessary API key permission check 13.1
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.17.1). Sites still on an older version should update.
- Patched Medium · 4.4 SMTP2GO <= 1.4.2 - Authenticated (Administrator+) Stored Cross-Site Scripting via admin settings ↗2023-03-16 CVE-2023-28496 Improper Neutralization of Input During Web Page Generation Affects <= 1.4.2 Patched in 1.5.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Resolve email delivery issues, increase inbox placement, track sent email, get 24/7 support, and real-time..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 2,613 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-03 30K+ → 40K+ up after 266 days in tier
- 2026-01-10 20K+ → 30K+ up after 469 days in tier
- 2024-09-28 10K+ → 20K+ up after 417 days in tier
- 2023-08-08 9K+ → 10K+ up after 76 days in tier
- 2023-05-24 8K+ → 9K+ up after 63 days in tier
- 2023-03-22 7K+ → 8K+ up after 98 days in tier
- 2022-12-14 6K+ → 7K+ up after 71 days in tier
- 2022-10-04 5K+ → 6K+ up after 151 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
ActiveCampaign Postmark for WordPress 50K+ installs · 4.5★ · 3 shared tags C -
WPO365 | MICROSOFT 365 GRAPH MAILER 10K+ installs · 4.7★ · 3 shared tags A -
Send Emails with Mandrill 6K+ installs · 4.4★ · 3 shared tags A -
MailerSend – Official SMTP Integration 2K+ installs · 3.4★ · 3 shared tags B -
SocketLabs 800+ installs · 3.9★ · 3 shared tags B - S SMTP 600+ installs · 3.5★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for SMTP2GO for WordPress – Email Made Easy into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/smtp2go" width="480" height="300" style="border:0" loading="lazy" title="SMTP2GO for WordPress – Email Made Easy — Plugin Pulse"></iframe> SMTP2GO for WordPress – Email Made Easy: 40K+ active installs, 5.0★ (67 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/smtp2go
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