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Pretty Url

by faaiq · SEO

Also makes 2 other plugins · 590+ installs across the portfolio →

Free audit wp.org ↗

Description: Pretty URLs is a powerful WordPress plugin that lets you create clean, SEO-optimized custom URLs for any content type — including Posts, …

⚠ Stale⚠ Few reviews
How scoring works →
65 Health · C
Maintenance 53/100
Rating quality 74/100
Support 70/100

65 health vs 64 average across 1,225 SEO plugins

80+

Active installs

≈87 estimated

11.8K

Total downloads

since 2012

3.98★

Rating (adjusted)

5.0★ raw · 1 reviews

+29%

88

Downloads · 30d

category median +23%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

77 / 100

Well optimized

Biggest win: Rating quality

Update recency 61/100
WP compatibility 100/100
Rating quality 51/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive

+29% vs prior 30d
2Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

88

now · peak 180

8830d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Pretty Url · #17371 you Yoast SEO · #2 Rank Math SEO · #13 XML Sitemap Generato · #56

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.1Kper 1k installs · Aug 26

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.5 100%

Estimated active installs

The public count shows “80+”. Our estimate pins where the real number sits.

tracked estimate
80–90 ≈87

Refined from the date this plugin crossed into its current band.

Install history · since 2019-09-17 · 1,381 observations

80Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Ratings · 1 reviews

Read on wp.org ↗
5★
1 4★
0 3★
0 2★
0 1★
0

Details

Version
1.5.5
Last updated
1.2y ago
Added
2012-06-30 · 14 yrs old
Requires WP
3.4
Tested up to
6.8.8
Requires PHP
—
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ shahidw2
    13.4y ago

    Awesome Plugin. It provides an easy and powerful way to manage custom URLs.

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

3 disclosed vulnerabilities on record for this plugin, 1 still affects the current version.

  1. Medium · 6.1 Pretty Url <= 1.5.4 - Reflected Cross-Site Scripting ↗
    2025-01-07 CVE-2025-22564 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.5.4 Patched in 1.5.5
  2. Medium · 4.3 Pretty Url <= 1.5.4 - Cross-Site Request Forgery ↗
    2025-01-07 CVE-2025-22563 Cross-Site Request Forgery (CSRF) Affects <= 1.5.4 No patch available
  3. Medium · 4.4 Pretty Url < 1.5.5 - Authenticated (Admin+) Stored Cross-Site Scripting ↗
    2023-04-18 CVE-2023-2009 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 1.5.5 Patched in 1.5.5

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.2

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-06-20 90+ → 80+ down after 1 days in tier
  2. 2026-06-19 80+ → 90+ up after 1 days in tier
  3. 2026-06-18 90+ → 80+ down after 2 days in tier
  4. 2026-06-16 80+ → 90+ up after 1 days in tier
  5. 2026-06-15 90+ → 80+ down after 8 days in tier
  6. 2026-06-07 80+ → 90+ up after 3 days in tier
  7. 2026-06-04 90+ → 80+ down after 13 days in tier
  8. 2026-05-22 80+ → 90+ up after 1 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Pretty Url: 80+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/pretty-url