Description: Pretty URLs is a powerful WordPress plugin that lets you create clean, SEO-optimized custom URLs for any content type — including Posts, …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 62/100
Stale · Few reviews · Open vulnerability
Active installs
80+
≈80 estimated
Momentum
-16%
downloads vs prior 30d
Biggest opportunity: Swap “custom category url” and “custom page url” for “pretty urls” and “pretty”. “custom category url” isn't earning its slot: you're not in the first 24 results for its own search. “pretty urls” sits at #12 untagged, close enough for a declared tag to move it up. “custom page url” isn't earning its slot: you're not in the first 24 results for its own search. “pretty” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
62 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 80 of 12K lifetime downloads are still running, below its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 500 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 500 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom post type pretty url your tag | #8 | #24 | — |
| pretty urls | #12 | #24 | — |
| pretty | #16 | #24 | down 2 |
| custom category url your tag | Not in the top 24 | ||
| custom page url your tag | Not in the top 24 | ||
| custom post url your tag | Not in the top 24 | ||
| seo friendly url your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom category url” and “custom page url” for “pretty urls” and “pretty”. “custom category url” isn't earning its slot: you're not in the first 24 results for its own search. “pretty urls” sits at #12 untagged, close enough for a declared tag to move it up. “custom page url” isn't earning its slot: you're not in the first 24 results for its own search. “pretty” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 180 · peaks are release surges
Directory rank
Ranked about #17,400 to #18,100, alongside the other plugins at 80+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just over 80.
Install history since 17 Sep 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ shahidw213.6y ago
Awesome Plugin. It provides an easy and powerful way to manage custom URLs.
Read on wp.org ↗
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (1.5.5). 2 of 3 disclosed are patched.
- 2025-01-07 CVE-2025-22564 Improper Neutralization of Input During Web Page Generation Affects <= 1.5.4 Patched in 1.5.5
- 2023-04-18 CVE-2023-2009 Improper Neutralization of Input During Web Page Generation Affects < 1.5.5 Patched in 1.5.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Description: Pretty URLs is a powerful WordPress plugin that lets you create clean, SEO-optimized custom UR..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,216 characters of description.
- ! Tags match the text Only 0 of 5 tags appear in the text ("Custom Category url", "custom page url", "custom post type pretty url", "custom post url", "Seo friendly Url" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 70+ → 80+ up after 4 days in tier
- 2026-10-27 80+ → 70+ down after 129 days in tier
- 2026-06-20 90+ → 80+ down after 1 days in tier
- 2026-06-19 80+ → 90+ up after 1 days in tier
- 2026-06-18 90+ → 80+ down after 2 days in tier
- 2026-06-16 80+ → 90+ up after 1 days in tier
- 2026-06-15 90+ → 80+ down after 8 days in tier
- 2026-06-07 80+ → 90+ up after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
Embed this report card
Drop a live Pulse card for Pretty Url into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/pretty-url" width="480" height="300" style="border:0" loading="lazy" title="Pretty Url — Plugin Pulse"></iframe> Pretty Url: 80+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/pretty-url
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.