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wp.org search vs our merit ranking: “custom post type pretty url”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom post type pretty url”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

P

Ranked above its merit

Pretty Url shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 70+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Schema & Structured Data for WP & AMP places #12 on merit, 4.5★ from 252 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1,321) wp.org #1 2 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #2 ↑1 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #3 ↓1 4 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #7 wp.org ranks it 3 places below merit 5 Wicked Folders – Folder Organizer for Pages, Posts, and Custom Post Types 20K+ · 4.9★ (56) wp.org #4 wp.org ranks it 1 place above merit 6 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #8 ↓2 wp.org ranks it 2 places below merit 7 Post Fields for Contact Form 7 3K+ · 5.0★ (34) wp.org #6 ↑3 wp.org ranks it 1 place above merit 8 Post to Google My Business (Google Business Profile) 10K+ · 4.9★ (159) wp.org #10 wp.org ranks it 2 places below merit 9 Pretty Google Calendar 4K+ · 4.6★ (20) wp.org #5 wp.org ranks it 4 places above merit 10 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #12 ↓1 wp.org ranks it 2 places below merit 11 P Page Links To 100K+ · 4.9★ (157) wp.org #14 wp.org ranks it 3 places below merit 12 Schema & Structured Data for WP & AMP 100K+ · 4.5★ (252) wp.org #16 ↓4 wp.org ranks it 4 places below merit 13 EmbedPress 100K+ · 4.8★ (308) wp.org #19 ↑4 wp.org ranks it 6 places below merit 14 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #18 ↓3 wp.org ranks it 4 places below merit 15 Media Library Assistant 70K+ · 4.8★ (202) wp.org #20 wp.org ranks it 5 places below merit 16 wpDataTables – WordPress Data Table, Dynamic Tables & Table Charts Plugin 60K+ · 4.5★ (449) wp.org #24 ↓2 wp.org ranks it 8 places below merit 17 Seraphinite Post .DOCX Source 800+ · 4.6★ (45) wp.org #13 wp.org ranks it 4 places above merit 18 I Insert Pages 30K+ · 4.8★ (71) wp.org #22 ↓3 wp.org ranks it 4 places below merit 19 Download Attachments 8K+ · 4.5★ (46) wp.org #17 ↓1 wp.org ranks it 2 places above merit 20 XML Sitemap & Google News 100K+ · 4.4★ (85) wp.org #23 ↓2 wp.org ranks it 3 places below merit 21 Enable Abilities for MCP 5K+ · 5.0★ (18) wp.org #15 ↑2 wp.org ranks it 6 places above merit 22 LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ · 5.0★ (19) wp.org #21 ↓3 wp.org ranks it 1 place above merit 23 .html for all url 100+ · 5.0★ (2) wp.org #11 wp.org ranks it 12 places above merit 24 P Pretty Url 70+ · 5.0★ (1) wp.org #9 ↓1 wp.org ranks it 15 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.