Primary Addon for Elementor
by nicheaddons · Page Builders
Also makes 6 other plugins · 16K+ installs across the portfolio →
Primary Addon for Elementor is a collection of widgets needed for all common websites.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 64/100
Stale · Few reviews
Active installs
6K+
≈6.7K estimated
Momentum
+8%
downloads vs prior 30d
Biggest opportunity: “addon”, “elementor” and “essential” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
64 health vs 72 average across 1,891 Page Builders plugins
Install conversion
How it's measured →5.3%
of downloads still active
At least 6K of 112.7K lifetime downloads are still running, above its category: the median Page Builders plugin keeps 2.4%, across 1,266 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 578 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 578 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.1
Velocity
places per keyword, 27d
25%
Breadth
of keywords climbing, 27d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| primary your tag | #3 | #18 | up 1 |
| primary site | #7 | #19 | — |
| addon your tag | Not in the top 24 | ||
| elementor your tag | Not in the top 24 | ||
| essential your tag | Not in the top 24 | ||
| unlimited your tag | Not in the top 24 | ||
10 searches this plugin appeared in over the last 90 days, 2 listed. 8 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “addon”, “elementor” and “essential” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 11.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.6y ago
latest release · v1.6.8 · 2 Apr 2025
24
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 78% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 71% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ wpcork1.7y ago
Great plugin with good support. I had an issue with an update that caused an issue and the developers checked the problem and issued an update within a week.
Read on wp.org ↗ - ★★★★★ Thandokuhle Dhludhlu5.1y ago
Indeed Primary Addon plugin is a must to install when designing your site. A big thanks to the developers.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 7 disclosed vulnerabilities are patched in the current version (1.6.8). Sites still on an older version should update.
- Patched Medium · 6.1 Freemius <= 2.10.1 - Reflected DOM-Based Cross-Site Scripting via url Parameter ↗2026-04-30 CVE-2024-13362 Improper Neutralization of Input During Web Page Generation Affects <= 1.6.0 Patched in 1.6.5
- Patched Medium · 6.4 Primary Addon for Elementor <= 1.6.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-12-11 CVE-2024-54314 Improper Neutralization of Input During Web Page Generation Affects <= 1.6.0 Patched in 1.6.2
- Patched Medium · 4.3 Primary Addon for Elementor <= 1.6.2 - Authenticated (Contributor+) Post Disclosure ↗2024-11-27 CVE-2024-10670 Authorization Bypass Through User-Controlled Key Affects <= 1.6.2 Patched in 1.6.3
- Patched Medium · 6.4 Primary Addon for Elementor <= 1.5.8 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-10-14 CVE-2024-49259 Improper Neutralization of Input During Web Page Generation Affects <= 1.5.8 Patched in 1.5.9
- Patched Medium · 6.4 Primary Addon for Elementor <= 1.5.7 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-09-24 CVE-2024-44033 Improper Neutralization of Input During Web Page Generation Affects <= 1.5.7 Patched in 1.5.8
- Patched Medium · 6.4 Primary Addon for Elementor <= 1.5.5 - Authenticated (Contributor+) Stored Cross-Site Scripting via Pricing Table Widget ↗2024-05-24 CVE-2024-5229 Improper Neutralization of Input During Web Page Generation Affects <= 1.5.5 Patched in 1.5.6
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Elementor, Instagram, Zoom.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 4,942 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "essential", "unlimited" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-19 7K+ → 6K+ down after 170 days in tier
- 2026-01-30 8K+ → 7K+ down after 740 days in tier
- 2024-01-21 7K+ → 8K+ up after 217 days in tier
- 2023-06-18 6K+ → 7K+ up after 183 days in tier
- 2022-12-17 5K+ → 6K+ up after 1 days in tier
- 2022-12-16 6K+ → 5K+ down after 1 days in tier
- 2022-12-15 5K+ → 6K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Elfsight Blocks for Elementor — 80+ Widgets 2K+ installs · 3.5★ · 2 shared tags C -
Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ installs · 4.9★ · 1 shared tag A -
Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ installs · 4.9★ · 1 shared tag A -
Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ installs · 4.8★ · 1 shared tag A -
Template Kit – Import 400K+ installs · 3.6★ · 1 shared tag B -
HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Primary Addon for Elementor into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/primary-addon-for-elementor" width="480" height="300" style="border:0" loading="lazy" title="Primary Addon for Elementor — Plugin Pulse"></iframe> Primary Addon for Elementor: 6K+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/primary-addon-for-elementor
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