Redirect by Custom Field
by mitcho (Michael Yoshitaka Erlewine) · Uncategorized
Also makes 14 other plugins · 4.8K+ installs across the portfolio →
Changes the URLs pointing to pages and posts which have a "redirect" custom field, using that entry as the URL instead.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 46/100
Stale · Likely abandoned · Few reviews
Active installs
600+
≈650 estimated
Momentum
n/a
no downloads in the prior 30 days to compare with
Biggest opportunity: “alias”, “custom field” and “redirect” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Install conversion
How it's measured →2.5%
of downloads still active
At least 600 of 23.5K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,781 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 12+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.7.41, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4729 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 3.7.41; the current branch is 7.1
4.8★ over 5 reviews, weighted for review count to 4.2★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 4729 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| alias your tag | Not in the top 24 | ||
| custom field your tag | Not in the top 24 | ||
| redirect your tag | Not in the top 24 | ||
| url your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “alias”, “custom field” and “redirect” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 163 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
13.0y ago
latest release · v1.0 · 22 Nov 2013
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 15 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ sheenpaul10.8y ago
Works Perfectly and surely its a powerful plugin for affiliates. It simply work with wp-all-import which you can promote millions of products from various affiliate networks like cj,shareasale,tradetracker zanox and more.
Read on wp.org ↗ - ★★★★★ imdreamer12.6y ago
i have installed this pligin , but i can’t find the redirection field in my post editor to fill out, where can i find it? can you offer a screenshot ? sincerely
Read on wp.org ↗ - ★★★★★ jmoran7713.4y ago
I was trying to have my home page slider to go to an event, but the slider only used posts from a chosen category. I was able to use this plugin to redirect the post I made show up in the slider go to an entirely different page. This plugin does not force a redirect of the home page like the other redirect plugin did, only redirects once clicked on. Great job!
Read on wp.org ↗ - ★★★★★ Thiago Miro13.5y ago
It does what it’s propose to do.
Read on wp.org ↗ - ★★★★★ Jules Colle13.8y ago
works
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Changes the URLs pointing to pages and posts which have a "redirect" custom field, using that entry as the..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 868 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 4 tags appear in the text; "alias" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-07 700+ → 600+ down after 341 days in tier
- 2024-03-31 800+ → 700+ down after 291 days in tier
- 2023-06-14 900+ → 800+ down after 253 days in tier
- 2022-10-04 1K+ → 900+ down after 742 days in tier
- 2020-09-22 2K+ → 1K+ down after 1305 days in tier
- 2017-02-25 3K+ → 2K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Simple Page Redirect 10K+ installs · 4.3★ · 2 shared tags A -
Shortcode Redirect 10K+ installs · 4.2★ · 2 shared tags A - W WP Force Lowercase URLs 6K+ installs · 4.2★ · 2 shared tags A
-
WP Post Redirect 3K+ installs · 4.1★ · 2 shared tags A -
LH Force Lowercase URLs 2K+ installs · 4.1★ · 2 shared tags D - D Disable URL Autocorrect Guessing 1K+ installs · 4.5★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Redirect by Custom Field into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/redirect-by-custom-field" width="480" height="300" style="border:0" loading="lazy" title="Redirect by Custom Field — Plugin Pulse"></iframe> Redirect by Custom Field: 600+ active installs, 4.8★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/redirect-by-custom-field
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