Plugin Pulse
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Say What?

by Lee Willis · Multilingual

Also makes 3 other plugins · 41.2K+ installs across the portfolio →

Free audit wp.org ↗

An easy-to-use plugin that allows you to change translatable strings from plugins / themes and WordPress core without editing code.

How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 81/100
Support 70/100

86 health vs 64 average across 284 Multilingual plugins

40K+

Active installs

≈49K estimated

722.2K

Total downloads

since 2013

4.23★

Rating (adjusted)

4.3★ raw · 92 reviews

+8%

3.4K

Downloads · 30d

category median +15%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

93 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 85/100
Listing tuning 84/100

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+8% vs prior 30d
93Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

3.4K

now · peak 40.4K

3.4K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Say What? · #865 you Loco Translate · #36 Translate WordPress · #72 Polylang · #76

Rating trend

Star average over time · dips mark rough releases

4.3Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

85per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

2

releases in the last 12 months

3mo ago

latest release · v2.2.6

43

tagged releases on record

Recent releases

2.2.6 · 3mo ago2.2.5 · 9mo ago2.2.4 · 2.0y ago2.2.3 · 2.1y ago2.2.2 · 2.4y ago2.2.1 · 2.5y ago2.1.9 · 2.5y ago2.1.8 · 2.6y ago2.1.7 · 2.6y ago2.1.6 · 2.7y ago2.1.5 · 2.8y ago2.1.4 · 3.4y ago2.1.3 · 3.6y ago2.1.2 · 3.8y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.2 85%
v2.1 7%
Older / other versions 8.2%

Estimated active installs

The public count shows “40K+”. Our estimate pins where the real number sits.

tracked estimate
40K–50K ≈49K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-21 · 1,482 observations

40KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Ratings · 92 reviews

Read on wp.org ↗
5★
72 4★
3 3★
1 2★
2 1★
14

Details

Version
2.2.6
Last updated
12d ago
Added
2013-03-08 · 13 yrs old
Requires WP
6.2
Tested up to
7.1
Requires PHP
7.4
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 2.2.6 Dependency bumps & WordPress compat improvements 2.2.6
  2. — Version 2.2.5 General tidy-ups and maintenance 2.2.5
  3. — Version 2.2.4 Fix: Do not generate warning on initial install 2.2.4
  4. — Version 2.2.3 Change: Internal package updates Change: Compatibility with WordPress 6.6 2.2.3
  5. — Version 2.2.2 Fix: Resolve issue where replacements weren’t made if an external object cache was in use. 2.2.2
  6. — Version 2.2.1 Change: Internal refactor of classes 2.2.1

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 20 languages, 6 at 90% or more

Chinese (Taiwan) 100%
Dutch 100%
Dutch (Belgium) 100%
Spanish (Chile) 100%
Spanish (Spain) 100%
Vietnamese 100%
French (France) 75%
Swedish 67%
English (Canada) 56%
English (South Africa) 56%
German 56%
Russian 56%
Spanish (Colombia) 56%
Spanish (Ecuador) 56%
Spanish (Venezuela) 56%
English (UK) 54%
German (Formal) 54%
Japanese 54%
Portuguese (Brazil) 54%
Greek 40%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2023-08-28 30K+ → 40K+ up after 1 days in tier
  2. 2023-08-27 40K+ → 30K+ down after 12 days in tier
  3. 2023-08-15 30K+ → 40K+ up after 1 days in tier
  4. 2023-08-14 40K+ → 30K+ down after 3 days in tier
  5. 2023-08-11 30K+ → 40K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Say What?: 40K+ active installs, 4.3★ (92 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/say-what