Say What?
by Lee Willis · Multilingual
Also makes 4 other plugins · 41.2K+ installs across the portfolio →
An easy-to-use plugin that allows you to change translatable strings from plugins / themes and WordPress core without editing code.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
no flags
Active installs
40K+
≈49K estimated
Momentum
+16%
downloads vs prior 30d
Biggest opportunity: Add “translatable” and “strings” to your wp.org tags. You rank #5 and #24 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
86 health vs 67 average across 496 Multilingual plugins
Install conversion
How it's measured →5.5%
of downloads still active
At least 40K of 730K lifetime downloads are still running, above its category: the median Multilingual plugin keeps 0.8%, across 280 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Multilingual plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 80 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.3★ over 92 reviews, smoothed to 4.23★
3 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
42
Momentum
Losing ground
-0.1
Velocity
places per keyword, 27d
28%
Breadth
of keywords climbing, 27d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| what | #1 | #2 | — |
| translatable | #5 | #6 | down 1 |
| string your tag | #9 | #8 | up 2 |
| strings | #24 | #19 | down 2 |
| string translation | #18 | #12 | up 1 |
| change your tag | Not in the top 24 | ||
| translation your tag | Not in the top 24 | ||
42 searches this plugin appeared in over the last 90 days, 5 listed. 37 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “translatable” and “strings” to your wp.org tags. You rank #5 and #24 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 40.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
6mo ago
latest release · v2.2.6 · 18 May 2026
43
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 3.2 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 1 Oct 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.2.6 Dependency bumps & WordPress compat improvements 2.2.6
- — Version 2.2.5 General tidy-ups and maintenance 2.2.5
- — Version 2.2.4 Fix: Do not generate warning on initial install 2.2.4
- — Version 2.2.3 Change: Internal package updates Change: Compatibility with WordPress 6.6 2.2.3
- — Version 2.2.2 Fix: Resolve issue where replacements weren’t made if an external object cache was in use. 2.2.2
- — Version 2.2.1 Change: Internal refactor of classes 2.2.1
Languages
via translate.wordpress.orgTranslated into 21 languages, 6 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "An easy-to-use plugin that allows you to change translatable strings from plugins / themes and WordPress co..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,206 characters of description.
- ✓ Tags match the text 2 of 3 tags appear in the text; "translation" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-08-28 30K+ → 40K+ up after 1 days in tier
- 2023-08-27 40K+ → 30K+ down after 12 days in tier
- 2023-08-15 30K+ → 40K+ up after 1 days in tier
- 2023-08-14 40K+ → 30K+ down after 3 days in tier
- 2023-08-11 30K+ → 40K+ up after 1043 days in tier
- 2020-10-02 20K+ → 30K+ up after 732 days in tier
- 2018-10-01 10K+ → 20K+ up after 647 days in tier
- 2016-12-23 7K+ → 10K+ up after 270 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Loco Translate 1M+ installs · 4.8★ · 1 shared tag B -
Translate WordPress with GTranslate 900K+ installs · 4.9★ · 1 shared tag A -
Polylang 900K+ installs · 4.7★ · 1 shared tag B -
TranslatePress – Translate Multilingual sites with AI Translation 400K+ installs · 4.7★ · 1 shared tag A -
Cyr-To-Lat 300K+ installs · 4.6★ · 1 shared tag A -
Translate WordPress – Google Language Translator 100K+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Say What? into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/say-what" width="480" height="300" style="border:0" loading="lazy" title="Say What? — Plugin Pulse"></iframe> Say What?: 40K+ active installs, 4.3★ (92 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/say-what
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