Schema Breadcrumbs
by Dean Williams · SEO
Also makes 3 other plugins · 190+ installs across the portfolio →
Very easily add breadcrumbs to your site with valid Schema Breadcrumb Markup, this plugin is also a drop-in replacement for RDFa Breadcrumb, just inst …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
100+
≈150 estimated
Momentum
+24%
downloads vs prior 30d
Biggest opportunity: Swap “breadcrumb” for “rdfa”. “breadcrumb” isn't earning its slot: you're not in the first 24 results for its own search. “rdfa” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →1.2%
of downloads still active
At least 100 of 8.3K lifetime downloads are still running, in line with its category: the median SEO plugin keeps 1.2%, across 1,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 934 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.5.14; the current branch is 6.8
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
To rank higher: Last updated 934 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 24d
14%
Breadth
of keywords climbing, 24d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| rdfa | #7 | #18 | 0 |
| breadcrumb your tag | Not in the top 24 | ||
| google your tag | Not in the top 24 | ||
| schema your tag | Not in the top 24 | ||
| semantic your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 1 listed. 7 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “breadcrumb” for “rdfa”. “breadcrumb” isn't earning its slot: you're not in the first 24 results for its own search. “rdfa” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 258 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.6y ago
latest release · v2.1.4 · 10 Apr 2024
33
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 80% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 15 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.5.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Very easily add breadcrumbs to your site with valid Schema Breadcrumb Markup, this plugin is also a drop-in..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Yoast.
- ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 964 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("google", "semantic", "seo" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-29 200+ → 100+ down after 1 days in tier
- 2025-07-28 100+ → 200+ up after 36 days in tier
- 2025-06-22 200+ → 100+ down after 525 days in tier
- 2024-01-14 100+ → 200+ up after 1 days in tier
- 2024-01-13 200+ → 100+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
SEOKEY – Powerful SEO plugin with Expert Insights and SEO Audit 1K+ installs · 4.5★ · 3 shared tags C -
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 2 shared tags A -
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ installs · 4.8★ · 2 shared tags A -
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ installs · 4.7★ · 2 shared tags A -
SiteSEO – SEO Simplified 400K+ installs · 3.9★ · 2 shared tags B -
SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Schema Breadcrumbs into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/schema-breadcrumbs" width="480" height="300" style="border:0" loading="lazy" title="Schema Breadcrumbs — Plugin Pulse"></iframe> Schema Breadcrumbs: 100+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/schema-breadcrumbs
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.